yōso audio notes

hello, you’re listening to yōso notes. this episode was originally recorded as a visual essay, but the essential elements remain the same. thanks for being here. building a business has the exact same psychological shape as fighting a nicotine addiction. i was 15 when i took up smoking. i was 29 when i quit. four years later, the exact mental shifts that got me through nicotine withdrawal are the...

hello, you’re listening to yōso notes. this episode was originally recorded as a visual essay, but the essential elements remain the same. thanks for being here. when you start a business, the prevailing narrative tells you that you need a massive audience, a loud presence & aggressive sales scripts to land high-ticket projects. we're here to prove the opposite. three weeks after launching yōso st...

hello, you’re listening to yōso notes. this episode was originally recorded as a visual essay, but the essential elements remain the same. thanks for being here. for years, i’ve tried to shrink my multidimensional lived experiences into rigid boxes to prove i was “capable” to systems that only value mechanical playbooks. this 7-minute rejection was a violent reminder from the universe: you cannot...

hello, you’re listening to yōso notes. this episode was originally recorded as a visual essay, but the essential elements remain the same. thanks for being here. we’re currently in a slow season (a financial dip) and i wanna be honest about it. because everyone talks about how much money they make each month, but nobody talks about the phase when you feel like a failure & you’re worried about payi...

hello, you’re listening to yōso notes. this episode was originally recorded as a visual essay, but the essential elements remain the same. thanks for being here. why do you still feel guilty for stepping away from your desk, even after leaving the traditional workplace? in this episode, we dive deep into why your productivity guilt is actually a hangover from your former employer. we explore an 18...

hello, you’re listening to yōso notes. this episode was originally recorded as a visual essay, but the essential elements remain the same. thanks for being here. today, we’re doing an honest audit of loneliness. we talk so much about the adrenaline of self-liberation & the freedom of working for yourself. but we rarely talk about the deafening quiet that follows after you walk away from your 9-5....

hello, you’re listening to yōso notes. this episode was originally recorded as a visual essay on 11 april 2026, but the essential elements remain the same. thanks for being here. your brand is the way you live 🌿 we often think personal branding is about picking the right niche. but through our journey, i realised: a brand is just the external expression of your internal values. if you're lost, or...

hello, you’re listening to yōso notes. this episode was originally recorded as a visual essay on 04 april 2026, but the essential elements remain the same. thanks for being here. what would you do if you lost your job today? (22-minute guide) most people don't have a plan. they're one layoff away from scrambling. but it doesn't have to be that way. in this episode, i'm putting philosophy aside to...

hello, you’re listening to yōso notes. this episode was originally recorded as a visual essay on january 2026, but the essential elements remain the same. thanks for being here. we finally built a business that works, but it didn’t happen by following traditional rules. we’ve traded the "24/7 founder" & the "always-on" mentality for an immovable foundation built on intentionality, human rhythm, an...

hello, you’re listening to yōso notes. this episode was originally recorded as a visual essay on march 2026, but the essential elements remain the same. thanks for being here. about 5 months into yōso studio, i’m reflecting on what it truly looks like to leave the 9-to-5. from our recent 10-day trip to bangkok to the daily struggle of unlearning "stability," this is an unfiltered look at choosing...

hello, you’re listening to yōso notes. this episode was originally recorded as a visual essay on february 2026, but the essential elements remain the same. thanks for being here. i thought the only way to succeed was to hustle. push myself empty. never stop going. and don’t get me wrong, doing all that led to some of my biggest achievements in life. but in the past several years, i realized how mu...

hello, you’re listening to yōso notes. this episode was originally recorded as a visual essay on january 2026, but the essential elements remain the same. thanks for being here. the world tells you to hustle harder, or look for the secret formula. but what we found that worked for us was simpler than that: doing what matters. for most of 2025, i thought nothing was happening. we'd built brands fro...

hello, you’re listening to yōso notes. this episode was originally recorded as a visual essay on , but the essential elements remain the same. thanks for being here. for the first time, i’m documenting the full story of how i built three brands before anything finally clicked (not a guru) just someone who kept trying until things made sense. i spent more than 10 years teaching in classrooms. then...