YES, BRAND with Hersh Rephun

We're living longer, and retiring later (if at all), but that doesn't mean we're not evolving! More likely, we're figuring out what to do NEXT. Stephanie Hayes, host of the Real People, Real Business podcast, is the founder of the Entrepreneurial Offramp - a pathway for established business owners to move from revenue to wealth, and to plan an eventual exit from their business. Most business owner...

It's amazing how much ground you can cover without an agenda! Join me and my guest, William Harris, Founder & CEO of growth agency Elumynt, as we surf across AR, VR, AI, URLs, and our species' mission to Mars. Here's a Chapter Guide for the less whimsical: 00:00 - Springing into Action 6:45 - William is a Smarty Pants 7:20 - Mission to Mars? 9:15 - Across the Metaverse 12:19 - Who Left the VR/...

Season 2 of the YES, BRAND podcast begins with Lyndsay Phillips, CEO and Captain of Smooth Sailing Business Growth and Smooth Business Podcasting. She is a Content Marketing & Podcast expert, host of Leverage Your Podcast show and creator of the Podcast Leverage System. But first, I want to welcome our Joint Venture partner for this season! When you do a podcast about branding, typical sponsor...

I wanted to close out Season 1 of YES, BRAND with a fun chat about brands, pizza, messaging, insurance, and upscale cosmetics. So, naturally I invited Glenn Rudin of Always Been Creative to the studio. A self-described "product guy" for much of his illustrious career (think Revlon, Sherwin-Williams and other Fortune 500 companies), Glenn knows selling and messaging up and down (he's known as the "...

In this episode, Hersh Rephun and guest Chelsea Talamantes dive deep into the world of rebranding. They explore Chelsea's current brand and her plans for change, the role of personal connection, and the significance of fearlessness in business. Hersh shares personal anecdotes from his life as a comedian and father, while emphasizing the value of learning from trial and error. The duo concludes wit...

James Kevin O'Connor has developed an amazing personal brand with his faith and his musical artistry at center stage. His sense of himself is harmoniously in sync with the world around him. As you'll see from our conversation - and from the track he plays for me during our interview - he is as complex as his lyrics and as strong in his resolve to live out his dharmic, creative plan, to its very (s...

She is known as The Brand Navigator, and award-winning Neurobranding expert Lauren Clemett has climbed personal mountains to find her true north. Told as a child that she had wordblindness and would never be able to read or write properly, Lauren went on to become a 5-time best selling author and now uses her dyslexia as her greatest asset - helping others understand how the brain sees brands. She...

What do Santa's Elves do the rest of the year? I have an idea, because - and I hope he takes this the right way - my YES, BRAND guest Steve Buzogany has that Head Elf quality. His enthusiasm, not only for gifting, but for client appreciation as well, is off the charts. And, significantly, his firm, Appreciation Advocate, does NOT gift on holidays; its strategy is to make it about the client, and t...

Meet artist and LA HOPE DEALER Corie Mattie! The impetus for our interview is the stunning "Own Your Happy" t-shirt collaboration between Corie + Jeremy Novy and streetwear label The KOSHER Brand. With an eye for the intersection of art and activism, Corie uses a balance of wordplay and imagery to deliver a message that hits you in the gut. Corie was thrust into the spotlight in 2020 as “LA Hope D...

Tom Paladino of Scalar Light Healing has spent five decades committed to understanding and utilizing the one form of energy that may solve many of the world's (as yet) unsolvable issues. On this episode of YES, BRAND we talk scalar light and how to present it to the people! 15 days of FREE scalar light sessions are available to the general public on the home page: www.scalarlight.com https://www.s...

It is always a thrill for me to speak with colleagues who do SO well those things that I do not do. This is especially true when they are fellow artists, driven by creativity and thriving in business relationships that are rewarding and rooted in mutual trust. On this episode of YES, BRAND, Tori Barker and I dissect the brand building, messaging, and marketing process, share some laughs, and play...

Is Gusher the greatest startup engine ever? Is an idea enough? Dive into this high-energy, solution-packed, and laughs-rich chat with Chris Joyce, whose idea for Gusher is helping other bright minds get their products to market. Chris asks, "Who's the VIM (vested interest market)?" These are the people who will make up your team, become your most zealous initial customers, and help you bring your...

In this episode, Hersh Rephun chats with Kay Suthar about her journey into podcasting, the creation of her agency, and tips for starting a podcast. They introduce the "YES Brand Challenge" game, discuss the importance of authenticity in business, and explore Kay's diverse career, including her time as an MMA fighter. Find Kay: Podcast Agency Website: https://makeyourmarkagency.com/ Podcast Website...

If you haven't heard of Mike Lander, this is the best way to meet him: relaxed, having a few laughs, and dropping wisdom nuggets about the art of negotiation. He's a master at it, that's his brand at first glance. But there's so much more to Mike, as you'll see when we discover the similarities between high stakes dealmaking and improvisational comedy. Mike is also the Chairman of a successful SEO...

This season's theme of "Selling the Truth" provides a unique opportunity for me to sit down with colleagues and test my theory about getting real to get funny. On YES, BRAND this week is DP Knudten, whose book, Nonfiction Brand, challenges you to own your personal brand. We talk about DP's brand, and how he discovered that he wasn't so much a "writer," as a "provocateur," specifically spurring his...

Since 2006, my YES, BRAND guest, JD Gershbein, has been at the forefront of the LinkedIn conversation. One of the world’s first independent LinkedIn consultants and a pioneer in LinkedIn education, JD serves ambitious professionals striving to make their mark in the Digital Age. We have a great time talking about HIS brand, and how he helps cultivate a style for YOURS. We also cover comedy, honest...

Meet The Good Eggs, protagonists of an eponymous book series created by my guest, Sandy Ciaramitaro, to impart life lessons about virtues, diversity, and service. And today on YES, BRAND, we dive into the experiences of the characters in an effort to unearth some potential marketing strategies so Sandy can retire from teaching and focus on writing children's books, and presiding over The Good Eggs...

In this episode, Hersh Rephun chats with Kerry Shaw Brown and Martin Pazzani about their Unbound Spirits and Milstrom bourbon brands. They discuss the brands' origins, their targeted premium bourbon consumer, and the launch. They also delve into brand creation's challenges, such as risk-taking and competition, and their marketing strategies. The conversation wraps up with a look at their daily ope...

Listen up, spiritual thought leaders, visionaries, and entrepreneurs with online courses and content: Sara Yamtich has spent a decade introducing you to a growing audience of believers as CEO and Founder of digital marketing agency, Conscious Conversion. And today on YES, BRAND, we talk through some of the challenges associated with pitching a new paradigm and getting the attention of "they" (you'...

Making life easier for people in business is one of the most honorable roles I can imagine. And Steve Ramona's personal brand boils down to that. He's even streamlined his bio to convey his direct objective, as his latest venture, InPhone, takes flight: "I have been in business for myself for 19 years. Always looking at ways to serve others in their business. I believe the more we can help others...

That episode title reads like the headline of a possible profile on Deborah Coviello, aka The Drop In CEO. That's probably because when wearing my publicist hat, I like to zero in on the essence of the client and drive that message home. To me, Deb has the charm, wisdom, and composure of a modern-day Mary Poppins, helping companies navigate challenges before popping open her umbrella and being whi...

His company is called Spear and Clover, and on this episode of YES, BRAND, Jason Skeesick and I have a conversation. It's really that simple. It's only the second time we've spoken, which is important, because I imagine this is how he operates as "a father, husband, fighter, and carrier of heavy things," to use his description of himself. It's also how I operate, as a host, and as a "message thera...