Yacht Femme

Listen to one of our forum sessions on sustainability in yacht shipping: Brand Positioning: Discovering Your Niche Identifying and defining your brand’s unique position in the market is essential for standing out and attracting the right audience. This session explores strategies for discovering your niche, clarifying brand messaging, and aligning your offerings with target customer needs. Attende...

Listen to one of our forum sessions on sustainability in yacht shipping: Global Wealth Migration and UHNW Trends Understanding where wealth is moving, and how UHNW individuals live, travel, and invest, is critical to effective luxury marketing strategy. This session explores global wealth migration, emerging markets, and shifting buyer behavior, offering insight into how brands can align outreach,...

Listen to one of our forum sessions on sustainability in yacht shipping: Data That Builds Trust: Personalization in the Luxury Market Personalization is no longer optional in luxury marketing but it must be executed with precision, restraint, and respect for privacy. This session examines how data can be used intelligently to enhance client experiences without compromising trust. Experts discuss C...

Listen to one of our forum sessions on sustainability in yacht shipping: Luxury Client Expectations & UHNW Behavior Today’s ultra-high-net-worth clients are redefining luxury through experience, discretion, and personalization. This session explores how UHNW expectations are evolving across yachting, aviation, and lifestyle markets, and how brands can adapt their marketing, service models, and...

Listen to one of our forum sessions on sustainability in yacht shipping: Client Insights on Sustainable Yacht Purchasing This session explores how yacht owners and prospective buyers are driving the adoption of sustainable practices across the industry. Drawing on market insights and expert perspectives, it examines client priorities, investment willingness, and how these expectations are shaping...

Listen to one of our forum sessions on sustainability in yacht shipping: Everyday Sustainability: Onboard Practices and Client Perspectives Experts discuss eco-friendly crew uniforms, biodegradable cleaning products, responsible consumables, energy- and water-saving systems, and other operational measures. Key Topics: Eco-friendly crew uniforms & consumables Biodegradable cleaning products &am...

Listen to one of our forum sessions on sustainability in yacht shipping: Exploring Nuclear, Alternative, and Wind Propulsion Options Advanced propulsion is reshaping the future of yachting. This session explores hybrid, nuclear, wind-assisted, and regenerative technologies driving more sustainable, efficient, and high-performance yachts — and how these innovations are becoming accessible to a new...

Listen to one of our forum sessions on sustainability in yacht shipping: Sustainable Interior Design and Refits: Maximizing ROI Explore how yacht designers and shipyards are adopting sustainable materials, energy-efficient systems, and circular design principles in modern interiors and refits. Industry experts discuss emerging trends, innovations, and how ROI and long-term value are helping turn s...

Meet Patricia Caswell, a lifelong mariner and General Manager of the Superyacht Service Centre at Gulf Craft Group, UAE. With decades at sea and in maritime leadership, she oversees superyacht maintenance, refit, and operations. Passionate about mentoring and inclusivity, Patricia champions excellence, innovation, and diversity while helping position the UAE as a global superyacht hub. FOLLOW Capt...

Meet Ana Čalić, Chief Commercial Officer at Navela and Founder of Women in Nautica. Ana is a boating industry specialist who’s passionate about sustainability, diversity, and innovation. With a Master’s degree in Energy and Sustainability from VU Amsterdam, she works to empower the industry through cutting-edge solutions, conferences, and global initiatives. FOLLOW Ana LinkedIn: https://www.linked...

Meet Danielle McLaren is Managing Director of Yotspot, the leading job platform for the yachting industry. Based in Southampton, she drives strategy, marketing, finance, and team leadership. With a background in business and a love for great white sharks, she’s helping modernize yachting through smart tech and teamwork. FOLLOW Danielle LinkedIn: https://www.linkedin.com/in/danimclaren/ FOLLOW YOTS...

Mistakes & Tips with Nadia Warshavskaya, Rebecca Whitlocke & Sophia Wilson. Moderated Sidney Bitter-Larkin. Dangerous Mistakes Marketers Make with Today’s Consumers. Avoid common pitfalls in modern marketing. This session highlights critical mistakes marketers often make and provides actionable tips to ensure your campaigns resonate with today’s savvy consumers. Host: ⁠⁠⁠⁠⁠Andrea Tagliafer...

Brand Heat with Alexandra Llewellyn, Daniela D'errico, and Kelly Downey. Moderated Miryam Fossati How Brands Build and Maintain Momentum. Unpack the strategies successful brands use to stay top of mind. This session will dive into creating sustained brand momentum, adapting to changing market trends, and maintaining a strong connection with your audience. Host: ⁠⁠⁠⁠⁠Andrea Tagliaferro⁠⁠⁠⁠⁠ For...

Marketing Automations with Chiara Sassoli & Sacha Williams. Moderated Jill Bobrow. Discover the essential AI tools every entrepreneur should leverage. From CGI to automation, learn how these technologies can enhance productivity, improve content creation, and streamline your marketing efforts.  Host: ⁠⁠⁠⁠Andrea Tagliaferro⁠⁠⁠⁠ Forum by: ⁠⁠⁠Yacht Femme⁠⁠⁠ YACHT FEMME: Website: ⁠⁠⁠⁠⁠⁠yachtfemme....

The Creator Economy with Betsy Lemaire, Marina Jarniat & Victoria Chalaya. Moderated Sophie Spicknell. This session explores the evolving financial dynamics of the creator economy—a growing ecosystem of independent content creators who build communities and influence online. These creators collaborate with brands, offering authentic engagement beyond traditional advertising. We focus on pricin...

Meet Melissa Lawton, Chief Content Officer at SailGP, a global racing league featuring cutting-edge F50 foiling catamarans. She leads strategy across broadcast, digital, and social, delivering 14 races across 4 continents each season. With a background in live sports, music, and entertainment, she’s helped produce content that’s reached over 90 million views. Known for integrating AI and data into...

Meet Jelena, a Yacht Broker at Ocean Independence in Monaco with 13 years of experience in the yachting industry. Specializing in both yacht sales and charter, she expertly manages transactions and curates bespoke charter itineraries. Fluent in four languages, Jelena holds degrees in Economics and Management, International Tourism, and Economic International Relations. Originally from Kazakhstan,...

Building Your Network & Work-Life Balance  with Alice Caslini, Carmen Lau and Elisa Vagentti, moderated by Sophie Spicknell This session will focus on building meaningful professional relationships that align with your goals. You’ll explore time management strategies to balance networking with personal priorities, as well as how to leverage digital tools for efficient network expansion. The se...

Unpacking Leadership with Kristina Hebert, Megan Legasse, and Nada Serafini, moderated by Barrett Wright We will cover key leadership elements, including aligning your leadership style with personal strengths and developing emotional intelligence for greater impact. Host: ⁠⁠Andrea Tagliaferro⁠⁠ Forum by: ⁠Yacht Femme⁠ YACHT FEMME: Website: ⁠⁠⁠⁠yachtfemme.com⁠⁠⁠⁠ Instagram:  ⁠⁠⁠⁠⁠⁠@yachtfemme⁠⁠⁠⁠⁠⁠...

Marketing & Building Your Brand with Ione Astondoa and Summer Sawaya, moderated by E. Dilan Sarac This episode will help you define your brand identity by communicating core values and unique selling points. Learn to craft an emotional narrative, leverage social media for greater reach, and balance consistency with adaptability to stay relevant in a changing market. Host: ⁠⁠Andrea Tagliaferro⁠...

Starting a Business Alone  We will explore the journey of independent entrepreneurship. Hear inspiring stories from women who conquered fear and took bold risks. Gain strategies to boost self-reliance, build resilience in new markets, and create supportive networks that empower courageous decisions. Host: ⁠⁠Andrea Tagliaferro⁠⁠ Forum by: ⁠Yacht Femme⁠ YACHT FEMME: Website: ⁠⁠⁠⁠yachtfemme.com⁠⁠⁠⁠ I...

Rebecca Whitlocke, founder of Antibes Yachting, is a marketing consultant and freelance copywriter based in southern France. With a background in wholesale travel and experience in superyacht hospitality, Rebecca’s proudest achievement is launching her company while juggling life as a Mom to two sons. She focuses on helping yachting businesses grow through strategic marketing, PR, social media man...

Maryann Johndrow, CEO and Co-founder of BoatBot. She grew up boating in Cape Cod and now resides in Newport Beach, CA. After building a successful tech company, she turned her passion for yachting into innovation, launching BoatBot in 2023 to simplify yacht management. She oversees marketing, sales, and operations, focusing on AI-driven solutions like CaptainAI, to streamline maintenance. With a n...

From Crisis to Code: How Modern Challenges Reshape Maritime Law with Claudia Casalis, Laura Sherrod and Sophie Spicknels Explore how contemporary social, political, and environmental changes, as well as maritime disasters, shape the evolution of yacht laws and maritime regulations. Drawing on historical precedents, the forum will examine ongoing global occurrences and their potential to influence...

Flags: Regulatory Requirements for Superyacht Pioneers & First Movers with Alisson Vasallo, Ionna Hernandez, Michelle Van der Merwe and Jana Thomas Understand the regulatory requirements affecting superyacht pioneers. We’ll focus on evolving regulations, legal issues, and how these impact yacht ownership, financing, and registration, particularly for early movers in the industry. Host: Andrea...