ArborXR
XR Industry Leaders
The best enterprise XR advice from pioneers like Walmart, UPS, Amazon, and many more. Join ArborXR co-founders Brad Scoggin and Will Stackable on XR Industry Leaders, where they host conversations with cutting-edge VR app developers and Fortune 500 executives in business, health, and education to uncover the secrets of successfully scaling XR.In this podcast, VR & AR leaders help you make sense of the quickly changing XR landscape. You’ll gain insights on everything from starting a pilot project in your organization, working with app developers, unexpected challenges with XR and how to solve t...
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Episodes
Michelle Rebaleati: Powering Nevada’s Statewide VR Career Training with 1,000 Devices Across 80 Locations 03.12.2025 36:58
In this episode of the XR Industry Leaders Podcast, hosts Brad Scoggin and Will Stackable talk with Michelle Rebaleati, Multimedia Technologist and Career Navigator with the Nevada Governor’s Office of Economic Development (GOED). Michelle shares how GOED turned the tourism slowdown of 2020 into a statewide innovation success story with the launch of Project SANDI, a VR-driven workforce initiative...
Axon: Scaling One of the World’s Largest VR Training Programs for Public Safety 05.11.2025 39:16
In this episode of the XR Industry Leaders Podcast, Brad Scoggin and Will Stackable sit down with Thi Luu, Vice President and General Manager of VR Training at Axon, to explore how immersive technology is transforming public safety training. Axon, known globally for the TASER energy weapon and body-worn cameras, has made VR a cornerstone of its mission to reduce gun-related deaths between police a...
XREAL: 600,000 AR Glasses Shipped and Now Aiming at Enterprise 13.10.2025 39:47
In this episode of the XR Industry Leaders Podcast, hosts Brad Scoggin and Will Stackable sit down with XREAL’s Ralph Jodice, General Manager of North America, and Amir Khorram, Global Head of Enterprise, to unpack how AR is maturing from novelty to enterprise necessity. Ralph and Amir share how XREAL has become the global leader in AR glasses with over 600,000 units shipped, leveraging a split-co...
IE University & VirtualSpeech: Building Student Confidence with VR Public Speaking 03.09.2025 36:40
In this episode of the XR Industry Leaders Podcast, Brad Scoggin and Will Stackable sit down with Sophie Thompson, CEO and co-founder of VirtualSpeech, and Gema Molero, Project Manager of XR at IE University, to explore how VR is reshaping higher education. What started as Sophie’s personal struggle with social anxiety has grown into VirtualSpeech—a global VR platform for soft skills training. Par...
Somero & ForgeFX: How VR Is Solving the Labor Shortage in Construction 02.07.2025 41:30
Episode Summary: In this episode of the XR Industry Leaders Podcast, Brad Scoggin and Will Stackable sit down with Dave Raasakka of Somero Enterprises and Greg Meyers & Devin Weidinger from ForgeFX to explore how VR is transforming training for the concrete construction industry. What began as a solution to scaling training for niche heavy equipment has evolved into a full-fledged VR program t...
Nicklaus Children’s Hospital: Transforming Pediatric Care with VR 27.05.2025 40:27
Episode Summary: In this episode of the XR Industry Leaders Podcast, Brad Scoggin and Will Stackable sit down with Dr. Christina Potter from Nicklaus Children’s Hospital to unpack how VR is revolutionizing pediatric care and staff training. Christina shares how what began as a one-year pilot to reduce pre-surgery anxiety has scaled into a hospital-wide program supporting 8,000 patients in a year....
Kellanova + Roundtable Learning: Replacing Physical Store Training with Virtual Reality 22.04.2025 38:08
In this episode of the XR Industry Leaders Podcast, Brad Scoggin and Will Stackable sit down with Tomissa Smittendorf from Kellanova and Scott Stachiw from Roundtable Learning to explore how VR revolutionized retail sales training at Kellanova. Tomissa shares how they replaced an expensive, in-person grocery store training center with an immersive VR experience that enhances onboarding, boosts dis...
Boston Children’s Hospital: Transforming Nurse Training with XR 25.02.2025 27:47
Boston Children's Hospital is pioneering the use of XR technology to enhance medical training and improve patient care. In this episode of the XR Industry Leaders Podcast, we meet with Angelina Gu, an XR Simulation Specialist at Boston Children’s Hospital’s Immersive Design Systems. Angelina shares how XR is transforming medical training by providing realistic, scenario-based learning experiences...
Mars Wrigley: The Multi-Million Dollar Impact of VR Training 27.01.2025 44:19
Mars Wrigley, one of the world’s largest food manufacturers, faced significant challenges in their gum production operations: increasing output, improving efficiency, and reducing employee training time. The solution? Virtual Reality. In this episode, we explore how Mars Wrigley revolutionized its training program using VR, cutting training time in half and boosting output by 45%. Faced with the c...
PwC: Reimagining the Workplace with XR 15.01.2025 41:06
In this episode, Alex Rühl from PwC shares insights into her role as Head of Emerging Tech and the company’s innovative use of VR internally and externally for clients. From VR training for leadership and healthcare to groundbreaking projects like "In My Shoes," designed to foster empathy and awareness about race, Alex highlights how VR is transforming industries. Alex also discusses PwC’s pivotal...
Snap: Trailblazing the Next Era of XR 11.12.2024 33:21
In this episode of the XR Industry Leaders Podcast, ArborXR is joined by Andrew Seleznov, Head of Production at Snap’s Arcadia Innovation AR Studio. Andrew shares his journey into augmented reality, inspired by a transformative 2016 YouTube video, and discusses his pivotal role at Snap, including leading projects for global brands like Nike, Disney, and Coca-Cola. Highlighting Arcadia’s mission, A...
Parker University: Advancing Chiropractic Training with VR 26.11.2024 30:15
In this episode of the XR Industry Leaders Podcast, we learn how Parker University is using VR to advance their chiropractic program. Mary Lee Carter, Immersive Teaching and Learning Specialist at Parker University, shares how the school embraced XR following a tornado in 2019 that disrupted campus facilities. The staff pivoted to VR to enhance accessibility and learning. The university’s “twin” m...
Energy Safety Canada: Fueling the Future Workforce with XR 06.11.2024 31:40
In this episode, ArborXR co-founders Brad Scoggin and Will Stackable explore how Energy Safety Canada is using XR to address an anticipated job shortage in the country’s energy industry. Program Managers Kelly Johnson and Lisa Pollio lead an initiative that uses VR to engage and educate students about the careers in the energy industry. Since 2019, they’ve launched VR experiences that virtually tr...
USC: Virtual Reality & ADHD, PTSD and More 16.10.2024 40:13
In this episode of XR Industry Leaders, we meet with virtual reality visionary, Dr. Albert “Skip” Rizzo, Director of Medical Virtual Reality at the University of Southern California (USC). Dr. Rizzo shares his groundbreaking work in applying VR technology to clinical psychology and rehabilitation, showcasing the transformative power of immersive technologies in healthcare. This conversation explor...
SDSU: Expanding Rural Education with VR 02.10.2024 38:00
South Dakota State University strived to use XR to bring educational access to rural communities – starting with outreach and gradually expanding to classroom use. In this episode, we meet with Dr. Greg Heiberger to explore how they made that goal a reality. Today, SDSU integrates XR into various subjects across their curriculum, from nursing, to architecture and chemistry. They’ve also conducted...
RTC: The Future of Learning and XR’s Role in Education 28.08.2024 27:57
In this episode of XR Industry Leaders, we explore one of the largest XR deployments in the world of education with Louise Paepe, XR Coordinator for RTC Antwerpen. She shares how RTC Antwerpen is leading VR integration across nearly 700 schools in Flanders, Belgium, benefiting 150,000 students. We uncover the importance of strategic planning, from rigorous teacher training to carefully vetting edu...
Qualcomm: Enabling the XR Industry 14.08.2024 30:32
In the episode, we discuss the past, present and future of XR technology in enterprise, and Qualcomm’s role in shaping the industry. Brian Vogelsang joined us from Qualcomm to uncover how the company is driving advancements in the world of XR. Brian highlights initial challenges in understanding and deploying XR at scale but emphasizes the technology's diverse applications and substantial ROI. He...
HTC VIVE: Empowering Enterprise Use-Cases in XR 22.07.2024 45:18
Discover HTC’s VR Revolution - from mobile devices, to gaming and enterprise innovations. In this episode of XR Industry Leaders, our guest Daniel O'Brien reveals how HTC is pioneering VR and AR technology for a transformative future. Learn about the critical factors in choosing XR headsets for your business, the role of 5G in next-gen connectivity, and the positive impact of VR and AR in fields l...
Delta Air Lines: Revolutionizing Airline Training with VR 01.07.2024 36:43
In this episode, we explore how Delta Air Lines is revolutionizing employee training by using VR. We met with Kevin Marcum, VR/AR Program Manager at Delta Air Lines, to discuss the project’s success, which has increased necessary employee proficiency checks for deicing airplanes from about 5 to 150 per day - almost a 5,000% increase. VR training for this process saves Delta significant time and mo...
Territory Studio: Designing XR for Marvel and Enterprise 22.05.2024 31:12
Designing extended reality (XR) in films like Iron man, The Martian, and Prometheus created the foundation that pulled Territory Studios into the real world practice of developing extended reality for enterprise. Marti Romances (Co-Founder and Creative Director) discusses how Territory Studio has created AR for Marvel and other Hollywood studios by imagining the exciting potential and practicality...
Lenovo: Unlocking Enterprise Potential with VR 22.02.2024 43:50
Dive into the dynamic world of extended reality (XR) with Lenovo's Vishal Shah and Jason McGuigan as they unravel Lenovo’s new enterprise XR solution: the Lenovo ThinkReality VRX. Uncover how Lenovo's commitment to an open ecosystem, driven by partnerships with Qualcomm and Snapdragon Spaces, is shaping a new frontier in XR technology. Vishal Shah (GM AR/VR) and Jason McGuigan (Head of Commercial...
PICO: Practical Enterprise Applications in XR at Scale 30.01.2024 34:33
Join us in an insightful episode of XR Industry Leaders with Amir Khorram, General Manager of PICO North America. With a rich background in optics, photonics, and major XR hardware companies, Amir brings a unique perspective to the table, one shaped by his experiences at HTC and now PICO. In this episode, we delve deep into PICO’s commitment to enterprise solutions and their partner-first approach...
St. James’s Place: Elevating Soft Skills with VR 13.12.2023 45:47
On this episode of XR Industry Leaders, we interview Hannah Frame (Social Learning Tech & Innovation Manager) and Josh Ellick (Immersive Technology Manager) from St. James’s Place. We discuss how St. James’s Place, a major UK financial services company, has implemented VR across its training programs. They cover creating bespoke VR simulations to develop advisor soft skills, the importance of...
MyndVR: Senior Care and Digital Therapeutics with VR 29.11.2023 30:58
This episode explores how VR is being used to help improve quality of life and unlock memories for seniors/elderly patients, especially those with conditions like dementia or Alzheimer's. MyndVR– also called Mynd Immersive– has spent 7 years developing therapeutic VR content specifically for senior care facilities. CEO Chris Brickler discusses various case studies and research projects validating...
MDA: Training For Outer Space Operations with VR 15.11.2023 39:35
In this fascinating episode, we go behind the scenes at MDA to explore how they are leveraging XR to prepare for outer space operations. MDA chief software architect Bart Verzijlenberg and VR lead developer Jessa Zabala give us an inside look at their pioneering work with augmented and virtual reality. Discover how MDA utilizes VR headsets to enable training for outer space. Bart and Zabal share v...
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