X:30 - Expert Half-Hour

Is the rivalry between sales and marketing real, or just a measurement problem? Rowan Smith, Head of Revenue Operations at Youwe, argues it's the latter. In this episode of Humans of Youwe, host Helene sits down with Rowan to unpack what RevOps really means and why one number, revenue, should tie the whole funnel together. He came up through sales, which gives some weight to his line that &quo...

In this episode, Helene sits down with Diana van Lambalgen, CFO at Youwe. Diana shares why she started her role by focusing on people before touching a single process, how Youwe replaced a €40,000 accountant quote with four hours of AI-assisted work, and why she believes finance teams should stop being "the silent people in the corner." She also opens up about being a woman in a male-dom...

What does a Chief Growth Officer actually do (hint: it doesn't have much to do with spreadsheets)? In this episode, Helene sits down with Youwe’s Chief Growth Officer, Tjitte, to explore what growth in digital really means in 2026. We chat about the flattening of eCommerce hype to the real value of AI in day-to-day operations. We talk about: Why “innovation” is often misunderstood Where AI gen...

Part 4 In the final session of this X:30 series, we looked to the future—focusing on scalability, innovation, and future-proofing your eCommerce stack. Shopify and dotdigital shared how their platforms support brands not just during peak performance moments like Black Friday, but also through flexible, API-first infrastructure that enables long-term growth. From developer experience to predictive...

Part 3 In Part 3 of our X:30 Master Your Toolkit series, we explored how to deliver personalization at scale across the customer journey by leveraging unified data from Shopify and dotdigital. From post-purchase campaigns to omnichannel experiences, the session focused on how automation, behavioral insights, and smart segmentation empower brands to create highly relevant customer interactions whil...

Part 2 In the second session of Youwe’s Master Your Toolkit X:30 series, Shopify and dotdigital took a deep dive into unified customer data and why it’s essential for creating seamless, personalized customer experiences. The speakers explored how to eliminate data silos, optimize marketing and operations, and use real-time insights to fuel smarter decision-making. Key takeaways: Real-time, unified...

Part 1 In this kickoff session of Youwe’s new X:30 series, experts from Shopify and dotdigital joined forces to explore how to build a scalable, future-proof eCommerce stack centered around Shopify. The discussion uncovered key challenges eCommerce businesses face with legacy systems—such as high total cost of ownership, lack of agility, and innovation bottlenecks—and how Shopify’s SaaS platform a...

The  Digital Product Passport  is set to change product transparency and traceability. In this session, we'll explain what this new compliance framework entails, how it connects to digital platforms, and what tools you'll need to get ready.

What does accessibility compliance look like post-Brexit? Fay explores how  UK laws intersect  with the  EAA , what businesses in or selling to the EU need to prepare for, and how to  bridge regulatory differences  while maintaining high accessibility standards.

An eye-opening look at why  digital accessibility and compliance  are no longer optional. Joelle introduces the business-critical implications of the  EAA , the basics of  WCAG , and how compliance goes beyond legal checkboxes. It’s all about inclusive, responsible digital design.

This session looks at the AI tools and real-world use cases that are redefining scalable, automated product experiences. We'll showcase how intelligent automation is transforming commerce - from data enrichment to real-time personalization. Talking Points: Meet SPIDER: our AI engine for data enrichment, validation & competitive intelligence From manual to intelligent: automation in onboard...

We break down the  strategic shift from DXP to PXM , and how brands can embrace  data efficiency  to unlock growth. Talking Points: Framing the commerce evolution: DXP → PXM "The Age of Efficiency Starts with Data": why structured product data is the foundation for personalization and automation Why product experience is the future of customer experience

We kick off the series with a bold look at how  Product Experience Management (PXM)  is redefining modern digital commerce. Join Rudi (Pimcore) as he sets the stage for how brands can move beyond traditional platforms to deliver personalization at scale. Talking Points: What PXM is, and how it differs from PIM and DXP Why commerce platforms and DXPs can’t solve personalization challenges alone The...

In this session of our replatforming series, we: Break down the replatforming process: evaluating options, mitigating risks, and planning a smooth transition. Highlight the importance of aligning platform decisions with business goals and customer expectations. Share expert advice on avoiding common pitfalls and ensuring minimal disruption during the transition.

Are legacy platforms holding your business back? In the first episode of our series 'The eCommerce Replatforming Dilemma', Martin Macmillan , Senior Implementation Consultant at Youwe , will delve into the hidden costs of outdated systems and the risks of failing to evolve. Key insights you’ll gain: ✔️ How inefficiencies, vulnerabilities, and missed opportunities drain your bottom line. ✔️...

Join digital strategist Gary Cheers and our host Rowan Smith as they bridge the gap between enterprise strategies and agile SME approaches, offering a comprehensive look at building effective plans for 2025. Learn how to navigate challenges like cross-departmental alignment, data management, and real-time adaptation, while balancing quick wins with long-term goals.

Join our host Rowan and digital strategist Matthijs as they break down what a digital yearly plan is, the key elements it should include, and how it can help your team to stay focused and data-driven throughout the year. We’ll also cover some common misconceptions, exploring why some companies skip planning and the trade-offs of staying agile versus organized. Perfect for those who want to elevate...

Focusing on the sale is not enough for sustainable growth in B2B anymore . The final session of this series focuses on how to create a post-purchase experience that keeps your buyers engaged and loyal. Discover the power of effective follow-up communication, how to offer ongoing support that truly adds value, and how to design loyalty programs that reward your best customers.  Remember to subscrib...

Join our special guest Dave Smallwood from Mollie, as he talks about making checkout easier for your buyers. He answers questions like: - How can checkout optimization reduce friction and drive conversions in B2B? - What role do 'buy now, pay later' and cross-border payments play in B2B? - How can 'personalization beyond login' be used to deepen customer engagement? Don't forget to subscribe to th...

In this episode, learn how to set yourself apart from the competition by building meaningful connections with the right prospects. Learn: - practical strategies for attracting high-quality leads - how to use data and AI to deliver personalized experiences throughout the sales cycle. Discover how to create content that resonates, nurture relationships with automation that feels genuinely human, and...

Improve your B2B Buyer Journey - our brand-new X:30 series! Scaling your digital platform doesn’t have to be a headache. This session will show you how a composable commerce approach can keep your business flexible as it grows, allowing you to adapt quickly to changing customer needs. Learn: - What is composable commerce, and how does it serve the B2B market? - How can you get started with composa...

Join our host Rowan Smith and expert Kamilla Heap as they answer your questions about the future of marketing and AI. - Why do so many businesses struggle to implement AI? - How machine learning can be used to make us more human, and why we would want that. - What does the future of AI look like for marketers? Don't forget to subscribe to the podcast!

Nilay Oza, CEO and co-founder at Klevu, talks about how AI-powered search, personalized product recommendations and smart category merchandising can boost your online sales and customer engagement. Don't forget to subscribe to the podcast and get notified when the next episode is published!

Join us as expert Rudi Schubert from Pimcore talks about: - how AI has changed data management - what the data quality requirements and first steps are for businesses looking to implement AI - how AI improves efficiency and ROI, and what role human controls play in ensuring data accuracy. Subscribe to get notified when our next AI episode goes live!

You've probably heard of dynamic pricing. But did you know that AI can take dynamic pricing to the next level? In this episode, Vincent from Symson explains: - What internal buy-in an organization needs to start working with AI pricing. - How a business can mature their pricing from Excel to AI. - What the future of dynamic pricing looks like. Subscribe to get notified when the next AI episode...