X-Factor Marketing With Wendy Forsythe

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsythe Sean Soderstrom, founder and CEO of Courted, has built one of the most quoted data sources in real estate — and his numbers tell a story most brokerages aren't tracking closely enough. The average outgoing agent's production was $2.11 million. The average incoming agent re...

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsythe Amanda Miller did not enter real estate the way most people do. She came from a corporate retail career — eight years at Gap Incorporated and a director of training and development role at Tilly's — before making the leap into real estate in 2018. Four months into her new...

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsythe What happens when an accomplished woman in real estate decides her career isn't the whole of who she is? She competes in a pageant. And she wins. In this episode of X-Factor Marketing, I sit down with Qadra Evans — a leader and connector I've known for years in the real es...

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsythe In this episode of X-Factor Marketing, I'm giving you a front-row seat to one of the talks I'm most proud of — my keynote at HousingWire's The Gathering: "The Table Wasn't Built for Us: Stop Asking for a Seat." I open with the story of Anne Boden — a woman who spent 30 yea...

Russ Laggan did nine events in nine weeks. Thousands of agents. And the one idea he kept hearing from the best speakers in the room? Use AI to free up time to be a better human. In this episode, Russ — VP of Training at EXP University, author of Be Followable, and one of the most energetic voices in real estate training — breaks down exactly how agents should be thinking about AI right now. Not as...

Bennett Richardson came from Google, Politico, and Semaphore to become the Chief Marketing and Communications Officer at the National Association of Realtors (NAR). Less than a year into his role, he was promoted to CMO. His job: Market to three stakeholders at once - 1.5 million realtor members, Capitol Hill and policymakers, and the American consumer. And rebuild trust. In this episode, Bennett...

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsythe Brittany Hodak is the author of "Creating Super Fans" and she just gave one of the best presentations I've ever seen at eXpCon Vancouver. In this episode, Brittany Hodak breaks down the SUPER framework for turning clients into advocates (Start with your story, Understand t...

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsythe James Rembert - you might remember him as the "Zillow Killer" - is now one of the sharpest voices in real estate on AI. He's telling agents to completely stop using ChatGPT and switch to Claude. "The hallucination capabilities are just too high. It's not built for business...

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsythe Episode Summary: In this episode of X-Factor Marketing, I'm sitting down with Krista Mashore — former top-1% real estate agent, digital marketing pioneer, bestselling author, and founder of a $72M coaching empire built entirely from scratch. Krista spent 17 years selling o...

She left a $1.8 million real estate career to start over from zero — and built a $72 million business in less than a decade. Here's exactly how Krista Mashore did it, and what real estate agents and entrepreneurs can learn from her playbook. ➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsythe Episode Summary: In this episod...

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsythe Jesse Dau went from nearly broke to building a $100 million real estate business—not through cold calls or door knocking, but through a camera and a YouTube strategy. He took out a $30,000 loan from his 401(k) as a last-ditch effort. Closed 24 deals his first year doing op...

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsythe I've been trying to get Beverly Jackson on the podcast for almost a year. Worth the wait. Beverly leads marketing, brand, and channel integration at Zillow—one of 350 marketers working on a brand that's become culture itself. Not just part of culture. IS culture. In this e...

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsythe Mike DelPrete wrote an article that dropped Zillow's stock 9% in one day. What did he discover? Google was testing full real estate search embedded in their platform—actual listings with filters, agent contact info, the works. The industry freaked out. In this episode, Mik...

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsythe I wrote a book in 2025. And I almost didn't finish it—not because of time, but because I got stuck between 80% done and 100% perfect. In this episode, I'm pulling back the curtain on the entire process of writing Leverage Your X-Factor: the when, the how, the why, and the...

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsythe No script. No filter. Just real talk about building a real estate business. Gina Kirschenheiter from Real Housewives of Orange County sits down with me at Inman Connect NYC for a rapid-fire Q&A you won't want to miss. We skip the corporate speak and get straight to wha...

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsythe Street credibility. Performance credibility. Referral credibility. The three things you need to get on real estate stages. In this episode, Kendall Bonner breaks down the credibility gap that prevents agents from turning speaking opportunities into career-changing moments....

Are you exhausted by the real estate industry's toxic "hustle culture"? In this special deep-dive episode, we are pulling back the curtain on Wendy Forsythe’s brand new book, Leverage Your X-Factor: The 6-Step Framework to Scale Your Real Estate Business and Reclaim Your Life . If you feel like you are working harder than ever but spinning your wheels, this episode is for you. We break down the pr...

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsythe She left a stable job when her kids were little with no master plan. Just passion, a good reputation, and a phone call to her husband. 13 years later, Katie Lance has helped thousands of real estate agents crack the code on social media — and just crossed $1 million in cou...

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsythe She once fought with her husband over a $3 guacamole charge. Now she's managed $200 million in ad spend. Ashley Brock went from scarcity mindset and three failed businesses to building a near 8-figure company in under three years — all by betting on the one thing she'd don...

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsythe 418 pumpkin pies, 10 pickup locations, zero ad spend—60 organic leads in 90 days. Yvonne Ku partnered with a local bakery, got three home builders to host pie pickups at their model homes, and turned a Thanksgiving giveaway into a lead generation machine. The bakery blaste...

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsythe Neymar Lopez got her real estate license without speaking English. Sold her first house in Boulder, Colorado without a driver's license. Closed 7 transactions in her first 6 months—and hit 38 deals last year while serving on the DMAR Board of Directors and getting appointe...

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsythe Discover how Rafael "Ray" Reyes turned Instagram into his #1 lead generation tool—racking up 300K views per video, landing properties in Cardi B's hands, and expanding globally without spending $3,000/month on Zillow. Ray breaks down his exact content formula: the 3-second...

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsythe Discover how Holly Mabry went from a small-town Arizona brokerage to becoming Chief Brokerage Officer at one of the fastest-growing real estate companies in the world—by refusing to let anyone count her out. In this interview, Wendy speaks with Holly about her 27-year jour...

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsythe Discover how one Austin agent generated $75 million in sales using Facebook groups—no paid ads, no Zillow leads, and zero cold calling. In this interview, Wendy speaks with John Michael Perez, who built a lead generation machine by creating niche community groups that have...