WTF Gym Talk

Meet Brad. Brad went to dental school to become...a dentist. Brad gained 30lbs while in dental school. Brad finds a local CrossFit gym, falls in love with it and takes the Level 1 certification. Brand opens up his own CrossFit Affiliate, starts coaching people for money, giving exercise instruction + nutritional coaching. Brad, by appearance, is now a "fitness professional". Brad, is full of fucki...

***this is not me throwing shade at Khalipa's AMRAP mindset course...trust. i think the big guy would agree with this podcast*** just fucking listen to it.

A lot of you talk a big game about how your business is "customer first"...but are you actually living it...or just talking shit?

You may have some of the best, most technical instructors in your studio. They are masters of their craft. But if they are boring AF, can't carry a conversation or make someone smile or laugh....what fucking good are they?

Does your business reside in an area with an abundance of apartment complexes? I've got some biz growth ideas to share with you.

When the business seems to be on fire - when chaos is at an all time high...owner typically try to move faster to handle the volume of shit being poured on them. I'm gonna recommend we do the opposite.

Don't let me or anyone else tell you that your concept or idea won't work. Fuck me and everyone who talks about "how it should be done". While I pride myself on having a firm grasp on what works and doesn't in this market, I also realize that pushing the edge is what makes what once seemed like a dumb idea into genius.

want to hear from a microgym owner who has a full grasp on branding and how her brand stands out in a saturated market - listen to Olivia Young from Box + Flow on today's podcast. by far one of my favorite conversations with an owner who truly understands her brand and has made it resonate in everything her business does. https://www.boxandflow.com/

If you're familiar with the Birmingham, AL based franchise, Iron Tribe - then you'll know they came onto the scene strongly in the post 2008 CrossFit era and have grown impressively to ~36 locations, mostly franchised. Recently I saw a local Iron Tribe running one of Alex Hormozi's Gym Launch ads....and it got me thinking...

Shawn Rider is the owner of Shenandoah. Fit and most recently has created an opportunity for gym owners to convene onsite at his facility and learn how to create more consistent, effective and branded coaching experience. Shawn and his head coach Jerod have put together a 1 day immersive coaching development seminar on July 28th. For more information, check out www.opequon.co

Thought I'd share with you guys the scenario of being removed from the technician role in your gym/studio...and then all of sudden being thrusted back into it. The in the dirt work is something we want to get you out of doing 90%+ of the time...but I think there's a good lesson to be learned from my story: every now and then...it's good to get your hands dirty

Here's how life works...and coincidentally, also business. If you're hot AF, you can get away with having the personality of a fork (for a little while). But when you're busted AF, you better be funny, charming, witty or have some other positive personality trait. Your business is very similar. Watch n' learn.

Stealing is a unique verb in the fitness industry. Another studio "stealing" your ideas. Another trainer "stealing" your clients. Another competitor "stealing" your workouts. Do me a favor. watch this video...might change your fucked up perspective on "stealing"

Starting to record all the podcasts on the roof with video content...so if you're into looking at good looking ginger guys talk shop on owning a business in the fitness industry, then take your ass over to the WTF Gym Talk Facebook page and take it all in...otherwise, sit back and enjoy the podcast.

Just wanted to take a few minutes to spit on what an amazing weekend that transpired at CrossFit 908 Central in NJ. Amazing gym owners, incredible people and I'm beyond humbled to have your attention. Spring Training 2019 is going to be fucking nuts. DM me to get on the waiting list.

Jason Khalipa's podcast did a great podcast on this topic and I wanted to piggyback and jam on the topic. If you have this subculture in your gym, I highly recommend giving this a listen.

Steve is the fucking man. Besides being one of the honestly, nicest guys I've ever encountered...he's done things with his business that would give me blood in my urine and and problematic drinking habit. This guy doesn't just own his own building - be constructed a 50,000 sqft behemoth from the ground up. Literally. Steve also created a hyper-successful program to introduce his product to the mar...

This is Brandon Cullen. Brandon grew up an athlete. Became a fitness coach. Encounter CrossFit and started his journey in the microgym space. However, Brandon decided to zig whenever one else was zagging. Brandon didn't align himself with all the core values of CrossFit and had his own recipe for group strength & conditioning. This is his story and it's a damn fucking good one. Enjoy.

Pretty self explanatory. Just listen to the damn thing.

How many of you think this when doing payroll each month: "Where the fuck is this money going!?!" "I still have to constantly follow up on these guys, re-do their jobs, always micromanaging, etc". Many times, we have swelled our payroll costs with nothing but part-time employees + energy exchange individuals. Both have huge merit and can play awesome utility roles in your fitness business. But ult...

If you know someone in the fitness industry that claims to be closing 90% of his/her prospective customers on their service....then one of the following statements is true: 1. They are full of shit. 2. Their price is too low. Give this a listen and let me break it down for you.

I think there are two types of prospects looking for fitness - those looking for "starter fitness" and those looking to "enhance their fitness". I dive into what these two avatars look like, how to appeal to both and why it's important that you realize that each subgroup needs it's own special marketing message.

Recently a gym owner made a comment to me that prompted this podcast. He asked me, "Why do you come off like such a dick?" Great question. My style. My delivery. My voice...is mine. It's me. It's not contrived. It's not created to razz you or create a "shock jock" type persona. It's who I am. It's authentic to me and my story. Use this a nod. Use this as a suggestion: ESTABLISH YOUR OWN VOICE. You...

This guy. Brian Strump is probably one of my favorite gym owners. Honest as hell, blunt as fuck...but he's a Michigan fan, so he's dead to me during college football season. But that aside, awesome guy, wise business owner and is constantly providing practical, valuable advice to gym owners. Best part? Brian is technically a competitor of mine. We own competing businesses in the same city. Yet, we...

Have you created the appropriate proven process and educated your members as to how they can get their friend introduced to your service? Or is that structure loosely established and not well known? Why don't more members refer their clients? I've got some answers on that.