WTF Gym Talk

If you're looking to start an online business, either in addition or in lieu of an IRL business, you need to understand this one important factor... Would you like to be able to hit me up during the day and ask questions about solving problems in your business?  Good news - you can. I work with up to 40 gym owners per month where we communicate DAILY and have a scheduled monthly call. My goal...

If you're in the concept phase of your business and you have the opportunity to accept money in exchange for equity - you might want to consider taking it.  Here's why... Would you like to be able to hit me up during the day and ask questions about solving problems in your business?  Good news - you can. I work with up to 40 gym owners per month where we communicate DAILY and have a sche...

So you may have noticed my pre-roll ads asking for podcast reviews on Apple or Spotify.  Simply send me a screenshot of your review on Instagram @wtfgymtalk and you'll get a chance to be entered in for a free 10-minute call - where you can ask me anything.

My neighbor and good colleague, Steve Pinkerton - the owner of Vitality Fitness in Concord, NC - jumps on the podcast to discuss how he has managed to continuously build a successful retail outfit through his in-house juice bar and their collaboration with SFH.   Would you like to be able to hit me up during the day and ask questions about solving problems in your business?  Good news -...

Earlier in 2022, I discussed my interest in the Hybrid Model that had both group fitness and separate 24/7 open gym access.  Well, I've changed my mind.  Here's what's got my interest peaked in 2023.  Would you like to be able to hit me up during the day and ask questions about solving problems in your business?  Good news - you can. I work with up to 40 gym owners per month wh...

If you're not familiar with Alec Blenis, go ahead and look up his World Record title completed in 2021 at the workout Murph.  The dude is a monster from a hybrid athlete standpoint, but his knowledge of exercise science, training, and human performance are second to none.   I asked Alec to come on the podcast to jam with me in regards to concurrent training and how I'm using Tempo Traini...

With all the hype around recovery and wellness, especially saunas and cold plunging - should you invest in one for your microgym's client experience?  Would you like to be able to hit me up during the day and ask questions about solving problems in your business?  Good news - you can. I work with up to 40 gym owners per month where we communicate DAILY and have a scheduled monthly call....

Today we're discussing The Gym Real Estate Company and what should your ROS (Rate of Savings) be if you want to purchase a building.  If you're a gym owner who would like help with leasing or purchasing a building, head over to Gym Real Estate Company and shoot us a DM. Would you like to be able to hit me up during the day and ask questions about solving problems in your business?  Good...

Kyle Ruth was a colleague of mine when we both owned CrossFit affiliates in Charlotte, NC.   Later, I hired Kyle as a coach when I began my pursuit of higher-level program design education through organizations like OPEX and Training Think Tank.  Today, Kyle is still one of the most knowledgeable coaches I know in terms of program design, energy systems training, and all things fitness....

Shane Farmer is the founder of Dark Horse Rowing, one of the largest rowing education companies in the world.  But on this podcast, we didn't talk about rowing.  Instead, we discussed the why and how behind his company's recent effort to put more free content out and grow its YouTube presence.  For anyone looking to grow their social media content, this conversation is a must-listen...

When you understand how much attendance has to do with retention, sales, client experience, and overall success of your microgym - you realize how important utilization rates truly are. Would you like to be able to hit me up during the day and ask questions about solving problems in your business?  Good news - you can. I work with up to 40 gym owners per month where we communicate DAILY and h...

Shawn Rider, my first official consulting client from back in the day, came on the podcast to discuss his model for investing and wealth creation which is considerably different than what most of us would deploy.  By using High Cash Value Whole Life Insurance policies, Shawn has created a new future for his family by being able to inject the cash from his microgym into real estate.  IG:...

On the 12th installment of Branding with Boris, we share each side of our work on a joint client we shared - Moxie Fitness Studio.   If you're in need of brand design work and want to work with the best, head over to @metconcreative where my man Boris does incredible work to bring your brand to life.  Would you like to be able to hit me up during the day and ask questions about solving p...

If I could go back in time to when I was a gym owner, I would have established a much stronger client acquisition strategy around the running community in my city.   Here's the why and how of it.... Would you like to be able to hit me up during the day and ask questions about solving problems in your business?  Good news - you can. I work with up to 40 gym owners per month where we...

On Marty Flanagan's second appearance on the show, he breaks down a lot of the myths and lies behind some franchising operations and provides some awesome behind-the-scenes insight for anyone interested in franchising.  You can text Marty here:  763-516-3578

I often talk about creating the 'white space' in the fitness industry and establishing a UBF - a Unique Belief in Fitness.  Well, here are twenty minutes of my thoughts on that topic, how to create a UBF, and some things you may not have considered when taking on this type of project.  Would you like to be able to hit me up during the day and ask questions about solving problems in your...

The concept of bulking and cutting - outside of bodybuilding, figure, and physique competitions - needs to dissolve from the fabric of nutritional strategies for the everyday person.  Here are my thoughts...

I had a great conversation with Sydney Crispin from SFH Supplements in which we discussed keeping your business offerings simple and streamlined vs. broad and everchanging.  We also jammed on some great tactics for microgym owners to utilize when selling supplements to increase profit and ensure you're not sitting on bare shelves of inflated inventory. And SFH was dope enough to give any of m...

On Thursday, January 26th, 2023 - NCFit founder, Jason Khalipa announced through his podcast that he's changed his mind and has decided to re-affiliate his brand with CrossFit.  This decision comes six months after the new CEO Don Faul came to the helm.  Don has been a long-time member of NCFit and Jason shares his perspective as to why he believes this to be the right move for NCFit. &n...

"That gym must suck, I heard their average member only stayed 9 months."   Making a statement like this is complete, silly bullshit and it needs to end.  Want to increase your business IQ by 100x for only $50? Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our ind...

So you may have noticed my pre-roll ads asking for podcast reviews on Apple or Spotify.  Simply send me a screenshot of your review on Instagram @wtfgymtalk and you'll get a chance to be entered in for a free 10 minute call - where you can ask me anything.

Adding 10% to your top line revenue is not easy, but it's not incredibly difficult either.   And the solution is far easier than attracting a new market or creating an additional service offering.  SFH was dope enough to give any of my listeners 20% off their entire website, SFH.com .    Just use promo code GYMTALK20 and you'll save 20% on your entire order.  Aga...

So you may have noticed my pre-roll ads asking for podcast reviews on Apple or Spotify.  Simply send me a screenshot of your review on Instagram @wtfgymtalk and you'll get a chance to be entered in for a free 10 minute call - where you can ask me anything.

While I understand that my version of Tempo Training won't make you a better CrossFitter, I do believe it can make you much better at CrossFit. The gym that I train at, QCFit, believes this as well and has asked me to help program one day of Tempo Training per week in their next cycle. I'll be sharing more about this on the YouTube Channel , but here's an overview as to how I'm thinking about addi...

In this episode, I'm going to help you say NO more often and give you the framework I use to preserve my energy and time, while not coming off like a complete asshole.  Would you like to be able to hit me up during the day and ask questions about solving problems in your business?  Good news - you can. I work with up to 40 gym owners per month where we communicate DAILY and have a schedu...