Worth Your Salt

If you’re the kind of health and wellness pro that loves building relationships, podcast guesting may be the perfect way to help you grow and scale. But getting on other people’s podcasts can be daunting if you don’t know where to begin. With his powerful “Five P’s” framework, Dustin Reichman of Simple Success Coaching is going to make it easy for you to connect...

One of the most challenging aspects of growing a business is hiring the right people, and building a team and strong company culture that supports that growth. Despite the fact that a wealth of information exists on this topic, health and wellness practitioners face unique struggles, often operating with unique missions and smaller teams. The road to assembling – and retaining – a succ...

If you’ve never heard of  the Profit First method, it’s an approach to cash flow management that helps entrepreneurs ensure they make a profit and are paid.. Originally published back in 2014,  Mike Michalowicz’s groundbreaking book, “Profit First” promised to help us transform our businesses “from a cash-eating monster into a money-making machine” Now, in “Profit First...

Do you ever look at your website and just feel like it is kind of “meh”?  The information is all there, but it isn’t actually doing what you NEED it to do. Sarah Juliusson, The Website Doula, has helped hundreds of health & wellness pros launch smart, strategic websites that attract dream clients. For practitioners who are just getting started or those who need to reigni...

We hear a lot of entrepreneurs say “I know I should start a blog, but….” I don’t have time, I don’t have the energy, it sounds like too much work, I don’t know what to write about…” and with the huge variety of other content mediums now available, a blog can seem like an endless task for which you might never see the ROI you’re seeking. This led us to ask the question: Is Blogging Dead? Toda...

If you’ve ever been faced with building out your own website, you may have felt trapped between two options: doing it yourself, using an inflexible website-builder that might not serve your needs long-term or investing in a custom website that might or might not turn out to be cost-effective. Now, there’s a new option in the marketplace that can meet the needs of health and wellness pr...

Remember when mastering search engine optimization was relatively straightforward? You just needed to create helpful content, target specific keywords, earn backlinks from reputable sources, and voilà, new clients would flock to your website! But times have changed, and now artificial intelligence has taken the stage, impacting everything, including SEO. We’re at starting line of a whole new...

Going it alone in health and wellness is a tough road. While you may have a network of industry contacts, forming network alliances to grow your practice  can provide a wealth of resources and benefits. When you can lean in to the training and tools an alliance can provide, it can free you up to focus on the work. Joining us today to help us understand the benefits of a community that provide...

Have you ever lost your groove as a business owner? Once your health or wellness business is established, it can be easy to lose the momentum you once had, that passion for growth that made you start your business in the first place. That’s when you know that it’s time to enlist some help! Joining us today to help us get re-inspired and fired up is Jessica Scully, Owner, Blogger, Recip...

Hiring a marketing agency can save you money, time, and lead to success by giving you access to professionals who know the industry inside and out. Rather than having to hire an in-house team of marketers with different skills, an agency can provide all of these services as part of their package. On top of that, agencies have experience with multiple clients and industries so they are more likely...

Today, we’re talking about how you can get started with a content strategy for your business. We’ll talk about what a content strategy is – and what it isn’t – and why you need one, no matter how frequent or in-depth your content may be! We’re also going to jump into a few actionable steps to make your content strategy the engine behind your authority in the marketplace. You’re going t...

Today we’re talking about a challenge we hear often from health and wellness practitioners, and that’s that DIY isn’t helping you grow. It’s a very common complaint in this industry, because we get into it to help people, and think if we just share our passion, people will naturally gravitate towards us. But that’s not always the case, so we’ve come up with five...

Today we’re talking about what  – for some in the health and wellness industry – is a sore subject – paid advertising! So many practitioners just start shelling out cash because paid sounds like a silver bullet and then become quickly frustrated because those instant results don’t come. There’s a time and a place to turn to paid, but we’re going to save you what may be...

Hey Shakers, and welcome to Worth Your Salt, the podcast that shakes up your marketing game in the health and wellness industry. Join us as we dive into the trends, tools, and resources for not only fitness and nutrition companies, but also for organizations that focus on overall physical and mental health and appearance. So today we’re talking about a challenge we hear often from health and...

In this episode, we’re talking about some of the common marketing mistakes we see our clients making in the health and wellness industry that are so easily fixable. Marketing Mistake #1 First, we’re talking about clarifying your messaging to connect your solutions to the people that need them most. Marketing Mistake #2 Second is something that isn’t unique to the health and welln...

What is up Shakers? Welcome to Worth Your Salt, the podcast that helps you shake up your marketing game in the health and wellness industry. So pull up a chair and let’s dive in. We are super excited, and today we’re gonna be talking all about demand generation. So how do we define demand generation and why should we concern ourselves with this shift? But more importantly, especially h...