Worth Your Salt

Today, people are focusing on their well-being and longevity more than ever… which means the health & wellness the marketplace has become really crowded. Like you, every practitioner is looking for effective ways to scale, and in this episode of the Worth Your Salt podcast, host Jennifer Orechwa helps you discover actionable strategies to expand your reach, impact, and profitability &#82...

Our comfort zones may feel like cozy cocoons, but what if breaking free could lead to deeper engagement with your prospective clients? On this episode of Worth Your Salt, we’re talking about how you can overcome your hesitancy to connect with strangers to build meaningful connections and genuine community interactions. And who better to guide us through this journey than MK Stahl, the dynami...

Building authority in health and wellness takes time and dedication. Dr. Anna Marie Frank has given both in pursuit of her mission to remove the stigma around mental health and help us all upgrade our brains and our biology! After over 150 episodes of her podcast, “Happy Whole You,” Anna Marie is sharing her insight into how you can confidently and consistently share your expertise to...

If the only paid ads you’ve used to promote your wellness business were on social media, you could be missing out on a huge opportunity! Mary Ann Pruitt, President and CEO of Mosaic Media is here to share how you can maximize your visibility with targeted media buying. You may be thinking that traditional channels are outdated or too expensive, but Mary Ann offers practical advice that will...

Are you capable of more, but feel like you’re somehow being held back? According to Mindset Performance expert Jarrod Haning, you’re only one thought away from your next big breakthrough! If you’re working hard, but not seeing the success you KNOW you’re capable of, maybe more effort isn’t the solution. By mapping out your blindspots and thinking patterns, you can qui...

Visionary founder Micah Mitchell is an expert in membership sites, online course creation and automation. In this episode of Worth Your Salt, Micah explains how scaling with online memberships is possible using Memberium. As the platform reaches its 10th birthday this year, Micah has perfected what it takes to succeed in sharing your expertise with a wider audience. You’re going to discover...

Having the confidence to make decisions about finances for a wellness business comes from sound knowledge and advice. When you need to go deeper than the historical knowledge your bookkeeper or CPA can provide, it may be time to consider enlisting the skills of a fractional Chief Financial Officer. Today, on Worth Your Salt, Kyle Smith, co-partner at Strata Cloud Accountants, shares his invaluable...

As an established doctor of Chiropractic, Dr. Mike McIntyre inherently understands the challenges of marketing and growing a business in the health & wellness space. While many chiropractors will tell you that word-of-mouth referrals and local networking are their best sources for new patients, Dr. Mike has taken these networking concepts to a level about which most practitioners can only drea...

We talk a lot about authenticity on Worth Your Salt, and doula, educator and entrepreneur Bianca Sprague is authentic in that remarkable way that only someone who truly knows herself can be! As the founder of bebo mia, Bianca has built a remarkable community and established a community-driven brand.  Gain valuable insights into how Bianca has emphasized inclusivity, grown a network of highly...

In the world of entrepreneurship, few names resonate as strongly as Clate Mask’s. As the CEO and co-founder of Keap software for business automation, Clate carved a unique path over the past two decades, transforming Keap into a powerhouse resource for small business owners. Clate’s entrepreneurial journey is at once both remarkable and entirely relatable. In this episode of Worth Your...

Your passion inspires your health and wellness work. But the day-to-day chores of running your business can drain the joy out of it. Hiring someone to run your operations can be expensive, time consuming and really hit-or-miss when it comes to success. But there is a better way! Teri Clanton is a Certified Director of Operations, dedicated to helping health and wellness practitioners succeed. Teri...

Today on Worth Your Salt, I’m thrilled to be sitting down with the brilliant Lindsey Ardmore, the powerhouse behind Automation Foundations, Masterclass Magic, and more! Now, if you’re in health and wellness and you’ve ever thought about building an online course or offering an online membership, Lindsey’s brain is the one you want to help! We talked about what it takes to b...

Join us for a deep dive with Dr. Don Carlock on how he’s developing a national standard of practice in Chiropractic with his groundbreaking BPR Method. If you’ve ever looked at the systems and processes by which you serve people and thought that others should know how to do it that way, too, you’ll be fascinated by Dr. Carlock’s journey and vision. From years in the industr...

If you’ve ever struggled to optimize and scale your health and wellness practice, learn about a powerful tool you may not have realized you needed: virtual assistants! Barbara Turley, founder of The Virtual Hub, is on a mission to eradicate business overwhelm and supercharge growth for professionals like you. Barbara shares valuable insight on how virtual assistants can transform your practi...

In this inspiring episode of the Worth Your Salt podcast, host Jennifer Orechwa brings us the story of Amanda Wright, and talks with Amanda about what it takes to succeed as a CrossFit owner. Discover the incredible narrative of how CrossFit became not only a fitness regimen but a lifeline for Amanda, guiding her through sobriety, weight loss, and a complete health overhaul. In 2021, she took the...

Do you think it’s difficult or complicated to get media coverage to help increase your company’s visibility in the marketplace? Hold on tight because you’re about to discover the keys to reaching journalists, reporters, televisions and major news websites! Today, we’re sharing how it’s not only easy but affordable to issue a press release that gets you noticed. Mickie...

Differentiating yourself in the crowded health and wellness space is a challenge, but my guests today are helping us all be a little more authentic – a little more human – in how we connect with others. Chris and Joanna Osmond, co-founders of The Human Words Project are bringing attention back to the imperfect perfection of words generated by real people. Listen as we discuss the influ...

If you know (like, really know) that social media has gotten out of hand, today’s Worth Your Salt guest, Annie Schiffmann of Downstage Media is the voice of sanity you’re looking for. With a new framework to help you put out content faster, free up time, and build your brand, Annie’s new book, Simple Social Media explains the PAGER method that will help you create more content in...

In this blueprint for podcast success, explore why hosting your own podcast can be a game-changer for promoting your health or wellness business! Today, Jake Mowery, Brand Strategist for Salt Marketing interviews Jennifer Orechwa, host of Worth Your Salt and former host of the award-winning ProjectHR  podcast (100+ episodes) about how podcasting can work for you. Discover the unique benefits...

In our increasingly health-conscious world, clients are constantly seeking holistic solutions to achieve their wellness goals, be it in fitness, yoga, therapy, aesthetics, chiropractic care, or any other field. And that’s where our esteemed guest, Frank Davis of Optivida Health, comes in. Frank’s journey is one that beautifully exemplifies the transformational potential of integrating...

Today, we’re flipping the script on Worth Your Salt, and interviewing our host! Marketing Strategist and StoryBrand Certified Guide Jennifer Orechwa dives deep into this powerful 7-part framework, revealing how it can be a game-changer for businesses like yours. You’ll learn how the right messaging and brand voice can position your business for success. You’ll gain practical insi...

If you’ve been practicing in the health or wellness space for awhile, it may be time to go back to school for some inspiration! Today, we’re diving into the dynamic world of chiropractic marketing and how it’s evolving through university education. Ronald G Ware, Assistant Professor at Life University specializes in teaching marketing to chiropractic and wellness students, and he...

When you think of Charleston, South Carolina, the first thing that comes to mind probably isn’t the healthy meal options! In a place where fried food is a staple and a meal isn’t complete without cornbread, Joy Wunrow is working to change that with her Project Lean Nation franchise. Today we’re talking with her about what it’s like to be a franchisee in the health and welln...

It’s no secret that being an entrepreneur in the health and wellness industry is something that requires an incredible amount of tenacity and perseverance that requires building resilience. Your business can be a lonely place and surrounding yourself with inspiration can make a world of difference! Today’s guest, Jenn Drummond is remarkable woman who has conquered the world’s seven sec...

If  you’ve ever entertained the idea of a working life of husband and wife, it’s likely a number of obstacles came to mind… maybe communication challenges, conflicting work styles or difficulty separating work and personal lives. But there are couples who have found unexpected synergies in their skills, elevating their ventures to new heights, and this is especially true in health and w...