Working Girl Talk

"Bahh da bah bah bah" "Very demure, very mindful" "Puppy monkey baby." ...Now if these words evoked a memory of a brand or piece of content, you're not alone. What makes marketing truly memorable? Let's discuss the principles of memorable content. Also in today's episode: Venmo X Taco Bell ( QSR Mag ) TikTok's New Creator Content Report Gremlins 3 & Jack In The Box x Gremlins Ad Facebook's Hol...

 Mock apology posts were everywhere online. Now, why does something like this make an impact? The Marketing Hook.  Today, we're discussing some marketing hook strategies to create content that people actually want to stick around and consume.  Other topics: Thanksgiving Day Parade, Wicked: For Good collabs and 2026 movie trailers!

On January 19, 2025, the long-awaited TikTok ban went into effect. A favorite social platform was gone (so we thought), along with the popular social media editing app, CapCut, which is owned by TikTok. Our feeds were filled with goodbye videos and error message screenshots but something else happened that day: Instagram announced their own social media editing app, Edits.  Now that Edits has laun...

MARKETING NEWS Instagram for iPad?! (The Verge) Locked Posts on IG (Social Media Today) Meet a new TikTok challenger, Neptune (TechCrunch) CAMPAIGNS OF THE WEEK A1 vs. AI San Pellegrino x The Sopranos (AdWeek) Jet-Puffed’s Easter Hack (CNN, WalMart)   CELEBRITY x BRAND COLLAB ROUNDUP: Kardashian x Crumbl Dolly x Good American Nike x Rory McIlroy   WORK BREAK Denise Richards & Her Wild Things A...

Poppi is purchased (and i tried it!), longer short videos are gaining traction (I’ll explain) and I’m almost caught up on severance. Yes that’s big enough news to include in my intro. Welcome to Working Girl Talk, the podcast for marketers who love pop culture, TV and movies.   NEWS Pepsie Purchases Poppi - Forbes Meta and “Community Notes” - Media Post AI Comments were spotted - Daily Carnage via...

In today's episode: Tiktok launched an Oscars hub Cynthia Erivo visits Raising Cane's - E! McDonalds celeb orders - AdWeek Instagram may launch a stand-alone app for Reels - The information YouTube: now the most frequently used service for listening to podcasts in the U.S. - YouTube YouTube mid-roll ads announcement . Google Prebiotic sodas making moves - Poppi, Ollipop and Coke -  Marketing Brew...

Welcome to Working Girl Talk, the podcast for marketers who love pop culture, TV and film. In today's episode: Buzzfeed’s new social platform, minus the SNARF ( ANA , TechCrunch , Sign-up Page !) Netflix Bites opens in Vegas --and I need to go! ( Variety ) Rachel Kirkconnell and Brawny ( E! ) Hailey Bieber x FILA ( See the landing page! ) RIP Duo the owl WORK BREAK: Traitors recap/thoughts (spoile...

It's been a while since we've done a full Work Break episode and I think we all could use a break, right?! Today, we have just what you need. I'm joined by SAG-AFTRA actress and podcast host, Michelle Miller. We dive into: Oscar Predictions: The Brutalist, Conclave, The Substance, Timothy Chalamet, Best Actress and Best Movie guesses! Alex Cooper's Sirius XM launch Michelle's Onyx Storm event expe...

From Totino's to Doritos and Post Malone to Catherine O'Hara --- we're breaking down one of the best days in marketing and advertising, the ads during Super Bowl LIX! I'm joined by my marketing bestie, Alyssa. We're breaking down our favorite ads, sharing our edits, and giving out the following awards: Most Memorable Best Celebrity Cameo The Odd Ball Award Points for Creativity A Nice, Classic Mar...

Thank you for voting Working Girl Talk the Best Podcast in Phoenix, Arizona!! It means the world. Here's what we're talking about today: The GRAMMY Awards Partners Memes Best Dressed Super Bowl...Spoilers? Dunkin, Stand Up to Jewish Hate and Pringles bring in big names.   Campaign of the Week: Barbie's Super Bowl collab Bratz shouts out David Lynch   WORK BREAK: Fantastic Four Trailer - here's why...

Marketing News: 🗞️ Instagram Algorithm Updates & New Features ( @mosseri , Lia Haberman ) 🗞️ TikTok's 75-day Extension; Who's Buying? ( USA Today , NPR , CNBC ) 🗞️ Super Bowl Ad Teasers Have Arrived — Charli XCX, Martha Stewart & More! ( Forbes ) Campaign of the Week: ⭐️ Why I love NYXTAPE ( NYX Cosmetics ) WORK BREAK 🎬 Oscar noms are here! 🎬 Conclave Review — watch on Peacock 🎬 Nosfer...

Welcome to the first episode of 2025! It's a short and sweet "work memo" today and we're talking about the need for more FUN in work and life. It's no secret that burn out is rampant and the world can be a scary place.😬 This is a quick reminder to inject more fun into your daily routine - and when you do, it can lead to creative results. MARKETING NEWS Kristin Juszczyk and Emma Grede launch OffSe...

From the Summer Olympics to Skims collabs to Crumbl x Kylie, today we're breaking down our favorite campaigns of the year! Boutique agency owner and social media manager Jordan Crump, of The Space Social , joins me as we look back on a year of viral moments and collabs. Let's dive in! In this episode: ⭐️ Top Collaborations ⭐️ Funny Campaigns ⭐️ Marketing FLOPS (sorry!) ⭐️ Overall favorite camp...

It's officially the holiday season! And because this can be a time of stress, sickness and burn out, we're keeping things unserious and fun today. Specifically, this episode is full of nonsense.☺️ My longtime friend, fellow marketer and, now, Sabrina Carpenter and Kansas City Chiefs Correspondent, Alyssa Leavitt joins Working Girl Talk today! Sit back on your work break and enjoy a reprieve from t...

Taylor Swift remains on top! Spotify and Apple released their year-end recaps and we need to discuss Walmart’s "tv show" strategy for Black Friday. Let's dive in! Today's topics & links: TikTok Shop's Black Friday Numbers (The Creator Economy by Kaya Yurieff via The Information, Business Insider ) Apple Music Replay vs. Spotify Wrapped Walmart's Black Friday "TV series" featuring Anthony Ramos...

Something HAS changed within me...we're breaking down the marketing of WICKED and Gladiator 2! Today, we're discussing: WICKED vs. Gladiator II marketing strategies — what worked? And why?  Instagram's new reset feature  Sabrina Carpenter's Nonsense Christmas trailer Threads has seen 35 million new users in November (Axios) Black Friday ads go simple College Bowl season begins (RIP Pop-Tarts Masco...

Things are getting ...strange online. On today's episode, we're going over Dunkin Donuts' recent halloween campaign and its possible influence by the Nutter Butters unhinged content. I'll share some insight into why "weird" can actually lead to impactful marketing. Since it's Halloween, it's only fitting that things get a little spooky, right?! On Work Break: Love Is Blind and The Substance FOLLOW...

Greetings from my post-NYC recovery! In this episode, I'm breaking down Advertising Week! It was my first time attending and I'm diving into ALL of it. From top learnings and takeaways (Terry Crews #1 fan alert!) to my tips if you plan to go next year! Plus: is it worth attending? ALSO! I kick off the show by sharing some news about Working Girl Talk's future. Thanks for your patience as I've grap...

Kelcy Valletta is back!! Join us for a special edition episode to discuss the movie that's taken over the work breaks of millions of people this week: Deadpool vs. Wolverine!  In this recap: A breakdown of the opening scene (obsessed!) The best cameos Abby reveals she's actually an X-Men superfan (???) What makes this R-rated movie so...wholesome!  Best scenes in the movie Theories about what's ne...

On your Work Break this week, Abby is joined by friend, book publicist and reality tv pro, Madi Scheuer! You'll hear: An official Love Island USA recap Why they can't make us hate Rob Rob on "Call Her Daddy" and Kaylor on "Viall Files" Abby starts watching My Lady Jane Bachelorette mini recap - can it compete with Love Island? A Glenn Powell & Chappell Roan Summer Book update: Funny Story &amp...

Work Break is back with social media girlie, Kat Decker!  On this Work Break: ⭐️ Gypsy Rose's new show ⭐️ Edward vs. Jacob: A Thesis ⭐️ Vampire Diaries rewatch ⭐️ Fly Me To The Moon and Channing Tatum's greatest hits ⭐️ Kat's book recs for thriller/mystery fans ⭐️ Justin Baldoni's surprise role is sure suite...   FOLLOW Kat on Instagram FOLLOW Working Girl Talk on Instagram

Work Break is back with fellow podcaster and movie girlie, Kelcy Valletta! On this Work Break: Kelcy processes "Leave the World Behind" Are we too scared to see "Long Legs"? A week of remake/sequel announcements: Gladiator 2, Devil Wears Prada 2 AND Shrek 5. Abby mourns the loss of "Horizon: An American Saga 2" in theaters The Bikeriders recap (a double 5-star movie!) and why Jodie Comer needs an...

Abby sits down with fellow corporate girlie, influencer and pop culture super fan, Avi Cecchi @always.avi .  On this Work Break, Abby and Avi discuss: Surviving (barely) Sabrina Carpenter's ticket queue Taylor Swift in Ireland A Family Affair on Netflix Avi's breakdown of Game of Thrones & House of the Dragon Abby's Movie Minute: A Quiet Place Day One and Horizon: An American Saga Abby learns...

For the corporate girlies who need a WORK BREAK. Spin-off alert! Join Abby and friends as they chat about the the things we fit into our precious lunch break and weekends. From movies and books to trips and pop culture, enjoy YOUR work break with Work Break. On this first edition of Work Break, Abby and her sister, McCall, dive into: Travis and Taylor in LONDON (aahhh!), Perfect Match vs. Love Isl...

Should I get a master’s degree? Well, as someone who has a paper due and discussion board posts due in the next 24 hours, it may be the wrong time to ask me this question...🤪 Kidding! But in all seriousness, this is a common question that you may ask yourself at some point in your career or you may be thinking about it now. In this episode, I'll share my experiences starting a master's degree (le...