Workin' On The Weekends

Ever cringe when a brand hops on a trend that's so last month? We’re calling it out and explaining how a late jump can weaken your strategy. We’ll also spill the tea on why solely promoting your products isn’t a strategy - it’s just talking about yourself. And let’s not forget about Instagram stories: they’re the unsung heroes of engagement and impressions, and we’re here to tell you why they...

In this episode, we’re gearing up our corporate girlies with the ultimate pep talk before their big interviews! Whether you're stepping into a boardroom or hopping on a Zoom call, we've got the motivation you need to shine. Remember, you are powerful, capable, and deserving of every opportunity. You’ve put in the work, honed your skills, and now it’s your time to impress. Walk in with conf...

This week on the Workin' on the Weekends podcast, we decided to take a trend that's going around social media about "lies people tell about liking XYZ" and add a corporate spin to it. So we present: lies we tell about loving corporate life! Head to our Instagram account: @wotwpod to let us know if you agree with our takes!

Welcome to our 50th episode of the Workin' on the Weekends Podcast! We are low key so proud of ourselves. In this episode we reflect on how far we've come in the last two years, dish about our favorite and least favorite things about podcasting, and of course go into our segments. Want more? Catch up on these relevant episodes: ☀️ Enjoy Your Summer With These Work-Life Balance Tips Essenti...

This has been a long awaited discussion! Your host Eileen went the traditional route of getting a marketing degree at four year university, and host Peyton decided to skip college and start gaining real world experience. Eileen and Peyton have both had thriving marketing careers, so which path has the upper hand? Do you really need a degree to succeed in marketing? Listen to this episode as they s...

Join your favorite hosts, Peyton and Eileen, as we reminisce about the charm and authenticity of the past of social media! We discuss how these beloved aspects have evolved or disappeared in today's landscape. Tune in for a trip down memory lane and look at what made social media unique from our eyes!

In this episode, we delve into the art of finding harmony in a flexible career as a freelancer. We share our best tips and strategies to help you strike a balance between work and life, manage your time effectively, and maintain your well-being while navigating the ups and downs of freelancing. Whether you're new to freelancing or a seasoned pro, tune in to discover actionable insights to help...

Welcome to the latest episode of Workin' on the Weekends podcast! Today we're talking about the fascinating world of influencer marketing 🤑 From sponsored content and affiliate marketing to brand partnerships and product collaborations, Peyton and Eileen break down the diverse revenue streams that influencers leverage to turn their passion into profit.

In this episode of the Workin' on the Weekends Podcast, your favorite freelance friends go all in on alliterations and talk about 3 C's that are important in the freelance world, and the corporate world in general! Those are: communication, collaboration, and client management. Peyton and Eileen talk about why communication is important (duh...we already knew that, but this convo will be a...

There is A LOT going on in the social world right now, including the infamous Tarte Cosmetics influencer brand trip in Bora Bora, Reesa Teesa and her VIRAL relationship saga, and AI being used with bad intentions at a Willy Wonka exhibit in Scotland. Peyton & Eileen recap these noteworthy topics and you know their banter is hilarious per usual!

It's everyone's favorite episode topic: work-life balance! Peyton & Eileen are here with our third installment of the work-life balance topic. We share our current mindset shifts and what has helped us kick off 2024 with confidence and clarity. Check out our other work-life balance episodes: How To Create Better Work Life Balance (Or At Least How To Try) Enjoy Your Summer With These Wo...

This week we dive into the phenomenon of the Super Bowl! From iconic ads that have left a mark on pop culture to the numbers behind viewership, we uncover the secrets behind crafting marketing moments that resonate long after the final whistle blows. Get ready to explore the intersection of creativity, strategy, and the thrill of the biggest advertising stage in the world. Tune in and join the con...

This episode is all about finding fulfillment in a job that may feel a littttttle bit stagnant. Whether you're stuck in a professional rut or seeking more meaning in your current role, your hosts Peyton and Eileen talk about practical strategies and mindset shifts to reignite your passions at work. Join us as we share insightful tips on cultivating a positive mindset to turn your current job i...

Hello workin' on the weekend listeners! Ready to dive into the wild world of freelancing in 2024? The WOTW podcast has your back. Join us this episode for real talk on navigating the freelance marketing scene – from landing those first gigs to building a killer portfolio. Whether you're a seasoned marketer looking to break free from your 9-5 or you're a newbie ready to hustle, tune in...

Welcome to the Workin' On The Weekends Podcast! On this episode, we are channeling our modern marketing vibes and guiding you away from the deadly sins that stunt your brand's growth. Here are the deadly sins that we will detail in the episode and why they are problematic in 2024. The Deadly Sins Posting the same content across all platforms  Focusing on YOU (brand) and not the consumer Do...

On this episode of the WOTW podcast, we are having a catch up session on what's going on in the work lives of Peyton and Eileen. The end of 2023 was pretty stressful, but we're trying to maintain our excellent standard of work without going above and beyond when it's not necessary. We also discuss the INSANE phenomenon of 10 year olds at Sephora and the Valentine's Day Stanley Cup...

It's a new year but the same old Workin' on the Weekends podcast! From algorithm updates to user behavior trends, marketing and social media are always changing. This first episode of the new year is here to talk about some of our predictions in the marketing landscape for 2024. Do you agree with some of our takes or do you think we're totally off base? Leave a review and let us know!...

In this episode of the Workin' on the Weekends Podcast, we rewind the clock and review the trending moments that captivated social media users throughout 2023. Get ready for a nostalgic journey as we dissect the trends that captured our hearts and the ones we wish had never surfaced. We also chat about what we've loving and hating in the influencer scene, content creators who made us laugh...

Dive into the festive world of holiday marketing with the latest episode of the Workin' on the Weekends Podcast! Join hosts Peyton Robinson and Eileen Tauchman as we unwrap the secrets behind the most memorable and effective holiday marketing campaigns, nostalgic commercials, and stellar (or not so stellar) sales strategies. We'll explore the evolving landscape of Black Friday, Cyber Monda...

Hello WOTW Bruce's! We're here to celebrate our one-year anniversary with a special episode where we dissect the most cringe-worthy corporate jargon that has dominated the business world this past year. Join us for laughs, debates, and maybe a few facepalms as we reveal the worst offenders in the realm of corporate jargon. Subscribe now, leave a review, and share this episode with your fel...

On this episode of the Workin' on the Weekends Podcast, we're throwing it back to all of our guest interviews from season 1 of the podcast! We've compiled the best advice from the marketing professionals, social media enthusiasts and influencers we've interviewed this year with shares from Kelsey Blazaitis - Sr. Director of Digital Brand at CompTIA , Maggie of @OnceUponAPumpkin , D...

Thanks for tuning into this week's episode of the Workin' on the Weekends Podcast! From the glittery profiles and personalized playlists of MySpace, where friendships were forged through shared music tastes, to the creative micro-videos of Vine that brought laughter in six-second loops, we delve deep into the reasons behind these platforms' meteoric rise and ultimate downfall. We'l...

Happy Halloween! We're getting in the spirit by sharing our work horror stories on today's episode. Here's a sneak peek of the stories: Breaking a massive mirror in front of the whole store at Home Goods Getting stuck in a freight elevator on a day when barely anyone was in the office Selling 40+ hamsters to a weirdo Walking around the basement of the university library at 3am to see i...

Today on the Workin' on the Weekends Podcast, we had the pleasure of speaking with Courtney O'Keeffe from Able Alchemy. Courtney worked in the graphic design industry for 10 years, with a background in experiential marketing and branding. After Courtney had her first daughter, she decided to leave the corporate world and become an independent designer. She has formed a very unique approach...

On this episode of the Workin' on the Weekends Podcast, we share our best kept secret (or not so secret) resources. Whether you're a seasoned freelancer or just starting your social media marketing journey, these invaluable resources will set you on the path to greatness. SOCIAL PAGES: Manu from ‘ Your Social Team ’ Sugar Punch Marketing WEB RESOURCES: Social Media Today Sprout Social Insi...