Workfluencer: Personal Branding & Content Creation

Are you feeling stuck in your TA career? Dr. Jasmine Escalera reveals how to reinvent yourself without burning it all down.   Dr. Jasmine Escalera is a certified career and life coach with a PhD in Neuropharmacology. She's the founder of The Courage Crew, the only free online community dedicated to supporting women in reinventing their personal and professional lives.   In this conversation, Rhona...

In this episode, Rhona Pierce and Kamara Toffolo discuss the intricacies of resume writing for talent acquisition professionals. They explore the challenges recruiters face in crafting their own resumes, the importance of quantifying accomplishments, and how to effectively showcase soft skills and leadership qualities. The conversation also delves into tailoring resumes for specific roles, leverag...

Turn your podcast interviews into powerful recruiting content. In this solo episode, I share my strategy for maximizing the impact of your podcast guest appearances through strategic content repurposing. You'll learn: Why repurposing podcast appearances is crucial for your personal brand How to identify the most valuable segments from your interviews Ways to transform one podcast appearance into m...

Orlando Haynes shares his expertise on how to build a personal brand by being a guest on podcasts. He emphasizes the importance of visibility and leveraging podcast appearances to attract opportunities and candidates. Orlando discusses how to choose the right podcast to appear on, the importance of staying authentic while on air, and how to handle unexpected questions. He also provides tips on avo...

Tejal Rives, a recruiter and content creator, shares her content creation journey and how it has made her a better ally to job seekers. She started creating content to bridge the gap between the limited prep she could provide as a recruiter and what candidates needed to know. She shares her experience of using content creation to advocate for job seekers and improve her own recruiting practices. T...

Rhona interviews, Carrie Corcoran, an employer branding consultant, about the importance of involving hiring managers in recruitment marketing and employer branding efforts. They discuss the benefits of hiring managers sharing their stories and experiences, the common objections to their involvement, and strategies for getting them to participate. They also provide tips for training hiring manager...

Rhona is joined by, Joel Lalgee, a recruiter and content creator, with over 500k followers across social media platforms. Joel shares his insights on creating effective recruiting content. He emphasizes the importance of understanding your audience and what they care about. Joel also discusses the benefits of leveraging video content and shares his content creation process. Joel highlights the pow...

Rhona is joined by Taylor Desseyn, who shares his unconventional approach to tech recruiting, focusing on building a community rather than relying on traditional outreach strategies. He also shares his strategies for engaging his audience, including experimenting with content and listening to the market. Taylor encourages recruiters to embrace the future of online talent communities and leverage t...

In this episode, Rhona is joined by Vanessa Raath, an expert talent sourcer. Vanessa challenges traditional email outreach methods and shares her approach to crafting email campaigns that resonate with candidates. She emphasizes the importance of personalization, doing research on candidates before reaching out, and thinking like a marketer. Vanessa also discusses the power of email metrics and ho...

In this episode, Rhona and Anna Morgan discuss the importance of personal branding for recruiters and how it can help build trust with candidates and clients. They share their own experiences and provide strategies for recruiters to establish their personal brand. They emphasize the need for authenticity, engagement, and consistency in content creation. They also discuss the alignment of personal...

In this bonus episode, Rhona Pierce explores the unconventional journeys of successful recruiters and the power of storytelling in talent acquisition. The guests share their unique journeys and how they leveraged their personal brands to navigate unconventional career paths. Rhona emphasizes the importance of incorporating personal stories into recruiting strategies to build trust, credibility, an...

In this episode, Rhona Pierce interviews Jennifer Laurie, Chief People Officer at StartOut, about the EEOC's new guidance on workplace harassment released in 2024. They discuss the significant updates, implications for talent acquisition professionals, and strategies for creating a more inclusive hiring process.   📬 Newsletter: https://link.rhonapierce.com/YZEviw     //TIMESTAMPS:   00:00 INTRODU...

In this episode, Rhona sits down with Tara Turk-Haynes, a DEI expert and Talent Acquisition leader, for a candid conversation about what it really takes to make diversity hiring work. They discuss the importance of data, the role of ERGs, and the impact of societal and political factors on DEI efforts.   📬 Newsletter: https://link.rhonapierce.com/YZEviw     //TIMESTAMPS:   00:00 INTRODUCTION 02:1...

In this episode, Sean Page, a senior technical recruiter, shares his strategies for being productive and effective as a solo recruiter in a resource-constrained environment. Sean discusses how he leverages data, prioritizes tasks, builds relationships with candidates and hiring managers, and communicates effectively with stakeholders.   📬 Newsletter: https://link.rhonapierce.com/YZEviw 🎁 Try Bra...

In this episode, James Ellis, an Employer Branding Expert and the founder of Employer Brand Labs, shares insights on employer branding, its financial impact, and the misconceptions surrounding it. He emphasizes the importance of creating a strong employer brand that is clear and distinct, rather than aiming to look good to everyone. James also discusses the financial implications of employer brand...

In this episode, Kat Kibben, the founder and CEO of Three Ears Media, discusses the importance of asking the right questions during intake calls and avoiding an order taker mindset. They discuss the common mistakes recruiters make in asking questions, the value of asking follow-up questions, and how to address bias in the hiring process. Kat also shares insights on the future of recruiting in an A...

Mary Kay Baldino, Head of Talent Acquisition at a global company with over 10,000 employees, discusses the importance of balancing confidence and humility as a TA leader. She emphasizes the need for expertise, data, and evidence to back up your recommendations. Mary Kay also highlights the significance of creating a culture of vulnerability and learning, navigating cultural differences in a global...

In this episode, Tabitha Cavanagh, VP of Recruiting and Talent Strategy at The Sales Collective, discusses competency-based interviewing and its effectiveness in evaluating sales candidates. 📕 Download the Salesperson Interview Guide: https://bit.ly/4dIg17Y 📬 Newsletter: https://link.rhonapierce.com/YZEviw //TIMESTAMPS:00:00 - Introduction and Tabitha's journey into talent acquisition04:31 - Dif...

In this episode, Amy Miller, a senior recruiter at Amazon with over 25 years of experience in tech recruiting, shares her insights on building strong partnerships between recruiters and hiring managers. Discover the secrets to effective collaboration, alignment, and success in the hiring process. 📬 Newsletter: https://link.rhonapierce.com/YZEviw //TIMESTAMPS:[00:03:27] Building Trust and Rapport...

Want to increase your applications by 60%? Learn how Twitter did it with their innovative #Building Characters recruiting podcast.   In this episode of Throw Out The Playbook, I sit down with Jon Gulick and Lauren Zabel, the masterminds behind the second season of Twitter's wildly successful recruiting podcast. They share the story of how #BuildingCharacters came to be, the strategies they used to...

Tannum Sullivan, Employer Brand and People Experience Manager at Golden Hippo, shares her journey into employer branding and how she started podcasting as part of her employer branding strategy. She discusses the impact of the podcast on talent attraction and employee engagement, as well as the process of identifying employee stories and repurposing podcast content for other channels. Tannum also...

Everything in business has changed, except for the way most companies hire. Throw Out The Playbook is the podcast arming you with simple strategies to revolutionize how you attract, engage, and retain qualified talent.   Host Rhona Pierce, a Software Engineer turned Talent Acquisition Leader, leverages her 20+ years of experience hiring in Tech and Media to break down trends and give you a behind-...