Workfluencer: Personal Branding & Content Creation

Tired of recruiter content that chases likes but lacks substance? In this episode, discover how Andrew Lewis grew from 0 to 45K followers by mastering content creation that delivers real value and opens up new career opportunities. As Head of Talent at Worldly, Andrew shares how he carved out his unique voice, built personal branding that stands out, and earned the trust of his audience. We dive i...

In this bonus episode, recorded live at SHRM 2025, Rhona Pierce interviews Tara Amaral, a veteran talent acquisition expert. Tara shares practical strategies for building effective recruiting functions, highlighting the importance of simple, repeatable processes, data-driven decision-making, and thoughtful change management. She discusses how organizations of all sizes can optimize hiring, leverag...

When two established HR professionals decide to launch a podcast together, what could go wrong? According to Desiree Goldey and Ashley King, co-hosts of the new Talentless podcast, quite a lot – and that's exactly what made their partnership stronger. In this episode of Workfluencer, we dive deep into their journey from recording "absolutely trash" episodes to building a mission-driven show that's...

In this bonus episode, recorded live at SHRM 2025, Rhona Pierce interviews Haggai, co-founder of Bites, a platform revolutionizing training and communication for frontline employees. Haggai explains how Bites transforms existing materials into TikTok-style microlearning videos, integrates with popular messaging apps, and achieves high engagement without users needing corporate email addresses. He...

Can you really master LinkedIn monetization and personal branding without quitting your 9–5? Bonnie Dilber proves it’s possible. As a recruiting manager at Zapier and a recognized LinkedIn content creation expert, Bonnie has built a thriving LinkedIn presence of over 440,000 followers—all while leading a recruiting team and managing high-value brand partnerships.  In this episode, Bonnie reveals t...

What happens when a trained playwright enters the corporate world? Tara Turk-Haynes, founder of Equity Activations and former VP of DEI and Talent Acquisition, reveals how theatrical storytelling techniques can revolutionize workplace content, build authentic community, and challenge power dynamics from within the system. In this episode, Tara shares her unique framework for finding story-worthy m...

What happens when you want to build your personal brand, but your company isn’t on board? This week on the Workfluencer Podcast, Tiffany Tate flips the mic and interviews our host, Rhona Pierce, about what it really takes to grow your influence as a working professional. They dive into how to build a personal brand, protect your career, and create content that resonates without burning out. If you...

Lorna Erickson and Victoria Gates turned their decades of interviewing expertise into a profitable content business—landing 30+ brand deals worth six figures in under two years. Here's exactly how they did it, plus the tactical steps you can take this week to land your first partnership.   In this episode, Rhona, Victoria & Lorna will discuss: How to identify profitable niches within your expertis...

When HR executive Jessica Winder decided to share her sobriety journey on LinkedIn, her family warned it would destroy her career. Instead, it became her most powerful content and helped hundreds of professionals struggling in silence. In this episode of Workfluencer, Jessica reveals how she built authentic influence while navigating executive roles, why she finally embraced video content after ye...

Ever wondered what it really takes to create those polished conference recaps you see flooding LinkedIn? Rachel Bourne and Lydia Wu teamed up to create daily conference recaps at Unleash America - and what they discovered about event content creation will change how you think about conference coverage. From managing exhaustion while filming to dealing with people walking through your shots, this e...

What happens when your newsletter becomes the unofficial therapy session for HR professionals everywhere? In this episode, Rhona sits down with Hebba Youssef, Chief People Officer at Workweek and the creator of I Hate It Here, one of the most read and reshared newsletters in the People space. Known for her honest tone and spicy memes, Hebba has built a brand that balances leadership credibility wi...

When candidates ghost your hiring process before the first interview, it’s easy to blame the job market. But what if the real problem is trust? In this episode of Workfluencer, we’re joined by Meghan Cantrell, Senior Manager of Talent Acquisition at OxBlue, who shares how she tackled candidate ghosting head-on by turning hiring managers into video creators. With no production budget and no marketi...

Mike Peditto didn’t plan to go full-time as a content creator—at least not yet. But after building a massive audience with his no-BS job search videos, the timing came sooner than expected. Now with over 100 million views and a growing community across TikTok, LinkedIn, and Instagram, Mike creates content that job seekers love—and some internet trolls love to hate. In this episode, he shares what...

If AI can help you move faster… can it also make you sound just like everyone else? In this episode—recorded live at Transform—Rhona sits down with Trent Cotton, HR executive, content creator, and certified AI nerd (his words, not ours), to talk about the real risks of letting AI take over your voice. They get into what authenticity really means in content creation, how to tell if someone’s phonin...

If HR wants to shape the future of work, it has to be part of the conversation. At Transform 2025, I sat down with John Baldino—HR exec, speaker, and co-host of But First, Coffee—to talk about why content isn’t just for marketers anymore. We got into what it really means to stay visible without being performative, and how creating content can help HR leaders build trust, attract talent, and show u...

You’ve seen their posts. You’ve shared their videos. But what’s the real story behind their influence? This is Workfluencer, a podcast about professionals who use content to challenge norms, create opportunity, and build real momentum — without needing to go “all in” as influencers. In this trailer episode, host Rhona Barnett-Pierce introduces the show’s mission and what to expect: honest, behind-...

Work isn’t just what you do anymore—it’s how you show up. In this solo launch episode, host Rhona Pierce introduces Workfluencer—a podcast about professionals using content to build careers, spark conversations, and challenge how we talk about work. This isn’t just another podcast. It’s a redefinition of visibility, influence, and impact in today’s workplace. What you’ll learn: Why Workfluencer wa...

Is your team ready for HR tech? Recruitment technology has never evolved faster—but without a clear strategy, even the best tools can slow you down. In this episode, I’m joined by Lisa Skinner, CHRO at Teamtailor, live from Transform 2025. We dig into one of the biggest blind spots in talent acquisition today: adopting HR tech without first asking the right questions. From assessing team readiness...

Are fake candidates on the rise in 2025? The rise of AI has made fake job applications more sophisticated than ever. In this episode, I’m joined by former FAANG recruiter, Stefanie Fackrell to discuss the rising challenge of candidate catfishing. Discover how AI tools, fake profiles, and interview fraud are impacting hiring teams.  But instead of focusing on aggressive verification tactics that ca...

Create Candidate Email Campaigns using Nurture by Teamtailor link.rhonapierce.com/teamtailor Learn how to build engaged talent pipelines and drive better hiring outcomes using email nurture campaigns. In this episode, I’m joined by TA Leader Brandon Jeffs. We discuss actionable strategies for recruiters and talent acquisition professionals to personalize their approach, streamline outreach, and cr...

Want to build an employee advocacy program but don't know where to start? In this episode, employee advocacy expert Nicole Stephens reveals the frameworks and strategies that actually work, from highly regulated industries to Fortune 50 companies. Learn: Why authentic employee stories outperform corporate content How to help employees spot and share story-worthy moments The right way to use conten...

In this episode, we dive deep into employee onboarding with Amy Davies, founder of First 30. Learn why 33% of new hires leave within their first 6 months and how effective onboarding can save companies an average of $390,000 annually in turnover costs.    Amy shares:  - Why first impressions are crucial in employee retention  - How pre-boarding sets the foundation for success  - The true cost of p...

Around 20% of the population in the US is neurodivergent, yet most hiring processes contain significant barriers for neurodiverse candidates. If you’re not intentional about prioritizing neuro-inclusivity, AI-driven recruiting is going to make this worse!   So how can companies make sure they’re not unintentionally excluding neurodiverse talent?   My guest this week is Tameka Allen, a People & Cul...

Are you planning on creating content at the next conference you attend? There's more to conference content than just posting selfies. Mike Peditto shares his real experience creating content at RecFest USA and the practical lessons learned along the way. You'll learn: How to plan your content strategy before the event Essential equipment for quality content creation Balancing being present vs. cap...

Do your hiring managers trust you? What about your manager? Recruiting is really hard if internal stakeholders don't trust you.   In this episode, I’m joined by Brooke Wheeler, a Talent Acquisition Leader who has mastered the art of building trust internally. She shares insights on building trust with hiring managers, overcoming feelings of being undervalued, and the significance of curiosity in r...