Workbook Radio

Dagger is an independent, creatively wired, strategy obsessed brand building agency based in Atlanta, Georgia. It's one of Ad Age Best Places to Work and has been named 4x to Adweek's 100 Fastest Growing Agencies. On this episode I sat down with the agency's Chief Creative officer, Al Patton, and Head of Dagger Originals, Lance Krall to talk about the state of Dagger, Advertising in Atlanta, and m...

Doug Truppe is a creative talent agent specializing in the representation, marketing, and management of award-winning commercial Photographers and Directors. Gabriel Most is a licensed social worker and registered nurse who is interested in how our minds work and helps clients restore balance in their lives and move forward mindfully.   Together, they've created the blog series Leading Life to emp...

On this episode, we talk with photographer, videographer, and filmmaker, Heather Eidson, about going from photojournalism to higher educational marketing, her love of filmmaking, and how she incorporates balance and mindfulness in her career and everyday life. About Heather... Hello! I am a photographer, videographer and filmmaker with a passion for creating stories that bring awareness and spark...

During the Pandemic, commercial and fine art photographer Beth Galton created an art piece that eventually turned into an art book she titled, Covid Diary. Now she has started a Kickstarter to help her fully realize the scope of this passion project.  On this episode, we're talking about the Covid Diary , which is on its final fundraising stretch. We discuss the origin of the project, its evolutio...

On this episode we talk to corporate and commercial photography duo, David and Greta Fox, about their ongoing breast cancer survivors personal project, their work with the folk Americana Roots Hall of Fame, and more. About David and Greta: Corporate Event Conference Headshot Photographer David Fox has been making professional images since his early teens. From his start as a photojournalist, he ea...

On this episode, multidisciplinary artist Orit Bergman talks about how she takes on so many creative disciplines, her latest projects (one which won a 2023 World Illustration Award ), and what she's looking forward to creating. About Orit: Orit Bergman was born in Jerusalem and lives and works in Kerem Maharal, Israel. She writes and illustrates children's books, adapts her stories to the theater...

After a career 13 years in the making, Mari (pronounced Mary)  Amor is finally stepping into her true name. On this episode, we talk to Mari about her decision, the steps taken for this evolution, and what she's looking forward to on her journey and the industry as a whole. About Mari: Mari (pronounced Mary, spelled with an i) is a people oriented commercial photographer and director of photograph...

Dennis Welsh is a commercial photographer and director, working with clients to help share their brand stories through authentic stills and motion. On this episode Dennis talks about starting 2024 with a personal project, what past projects have taught him, and how his experiences on them have shaped his commercial work.    About Dennis: Dennis Welsh has been a commercial photographer and director...

Mike Popowski is CEO at Atlanta based agency Dagger and has led them from a three-person shop to a 2020 Ad Age Small Agency of the Year winner and one of Adweek's Top 100 Fastest-Growing Agencies consecutively (2019, 2020, & 2021) in under five years.  On this episode, Mike and I chat about Dagger's start, what advertising opportunity the city of Atlanta holds, and how innovation is driving Dagger...

Matt Garbutt is a Creative Director at Brave Bison, a digital agency in the UK. He has been very vocal about the use of AI (specifically generative AI) in advertising, with published articles and interviews on his application of the technology with client campaigns. On this episode, Matt discusses his start with AI, how it has become a part of Brave Bison's strategy, and touches on the possible th...

Rise Against Suicide is a nonprofit whose mission is to help young people at risk of suicide by removing the financial and social barriers to treatment.   Their first awarness campaign launched last week, helmed by board member and ECD/Partner at TDA_Boulder , Jonathan Schoenberg.   On This episode, Jonathan talks to us about Rise, his personal connection to this non profit, and how the campaign c...

Internationally recognized advertising photographer and director Dennis Murphy has shot on four continents for clients including Ducati, American Airlines and the Dallas Cowboys. On this episode we talk about his new adventure, his non-profit My Hand My Cause, Inc., a fundraising initiative that uses the power of celebrity, along with fine art photography, to raise money for existing charities.  V...

Felipe Simi is founder, CEO and Creative Chairman at SOKO, a 7-year-old independent agency in Brazil. Earlier this year SOKO made headlines when they partnered with Heinz Brazil to release the country's first safe red tattoo ink. I sat down with Felipe to talk about why he started SOKO, what it's like working with global brands, hiring international talent, and how diversity and inclusion truly pe...

Brian Carlson is photographer and filmmaker with over a decade of experience and a passion for storytelling. On this episode, Brian talks about his time in Africa and how it's shaped him both professionally and personally, as well as his fascination of subcultures which has led him from carnivals to lawnmower racing. View Brian's work here. About Brian: I'm a photographer and filmmaker with a pass...

In 2023, Goodby Silverstein & Partners created the Doritos Super Bowl spot featuring Jack Harlow, Missy Elliott, and Elton John. On this episode, I sat down with GS&P's Chief Creative Officer and Partner, Margaret Johnson, to talk all things Super Bowl. It's a behind the scenes into what it takes to get from concept to the big game, and beyond. About Margaret Johnson: Margaret is a 25-year veteran...

As a Chicago-based photographer and filmmaker, Alex Garcia excels in crafting storytelling moments for brands and organizations that are both candid and intimate. On this episode, Alex talks about his process of connecting with his subjects and his mission to be a bridge connecting communities in both his personal and professional work.    About Alex Garcia:   As a Midwest/Chicago-based photograph...

On this episode, Photographer/Director John Fedele talks to us about pivoting from Art Director to Commercial Photographer, his new work with Staples, his new rep, and looking ahead at the advertising landscape.   About John Fedele:   "I'm a photographer & director based in the Midwest shooting still and motion lifestyle imagery anywhere my projects take me. My work focuses on the ordinary moments...

  On this episode, commercial food and beverage photographer/director Felicia Perretti talks about some of her projects, from Dominos in Abu Dhabi to aluminum foil in her own kitchen, and how she uses linkedin, promo pieces, and photo contests all as part of her marketing strategy.    About Felicia: Felicia Perretti   is a commercial food and beverage photographer and director based in New York Ci...

On this episode, The Martin Agency's  first ever Chief Revenue Officer  Tasha Dean talks about the  The 50/50 Initiative , a pledge made by the agency to hire, "a minimum of 50% creative talent from underrepresented groups with regards to gender, race, ethnicity, ability and LGBTQI+ for all video content production." In part 2, Tasha talks about the search for diverse talent, what's ahead for Mart...

On this episode, The Martin Agency's first ever Chief Revenue Officer Tasha Dean talks about the The 50/50 Initiative , a pledge made by the agency to hire, "a minimum of 50% creative talent from underrepresented groups with regards to gender, race, ethnicity, ability and LGBTQI+ for all video content production." In this part 1, Tasha talks about how the Initiative came about, striving to, "see b...

In this extended episode, we wrap up our 2022 standing out in a saturated market panel. Workbook's Heidi Goverman ends on the subjects of social media and portfolio reviews with Senior Art Dir Jason Gan, CD Jana Jarosz, and EP Dir. of Production Michael Kaminski.  About the Panelists: Jason Gan  is a 2021 Adweek Creative 100. He started his career as an intern while still in school at space150, Mi...

We' re back with another installment of Standing Out in a Saturated Market 2022.   On this episode, Workbook's Heidi Goverman talks digital and print promo pieces with Senior Art Director Jason Gan, Creative Director Jana Jarosz, and EP Dir of Production Michael Kaminsky. About the Panelists: Jason Gan  is a 2021 Adweek Creative 100. He started his career as an intern while still in school at spac...

Back in October, Workbook SVP Heidi Goverman hosted a panel with APA New York to ask Creatives: How can commercial artists stand out to creative buyers to get work seen, recognized and ultimately get hired in 2022?  In first part, Heidi talks website dos and don'ts with panelists Jason Gan (SAD, Droga 5) Jana Jarosz (CD, FCB Health), and Michael Kaminski (EP, Dir. of Production, JUICE Pharma World...

On this episode, Jonathan talks about his transition into illustration, advice he has for fellow illustrators in working with creative directors, having been one, and what's ahead for him in his career.

Jonathan Rice  is a poster artist, illustrator and designer. Jonathan has years of experience working for some of the country's largest agencies and brands like Y&R, Tracy Locke, Pepsi, and P&G. But Jonathan's heart was always drawn to making great, visually interesting Illustrations, art and design that everyone can appreciate and love. On this episode we talk about Jonathan's career of many hats...