Work Less PROFIT More Business Podcast

Last week, I shared the background every business owner needs to understand to get the best ROI from their marketing… I shared: Exactly what I mean by the term -  marketing – because marketing isn’t just social media How to measure your smart marketing That smart and strategic marketing that converts begins with understanding the customer journey So today – I want to dive deep into the 3 biggest m...

Early in my entrepreneurial career, I found it frustrating that all the marketing I was doing wasn’t bringing me the ideal clients I wanted.  Early in my career, I thought that if I just did more marketing – that would be the answer.  I soon learned that there was more to marketing than posting 5x a day on social media. In this episode, I’ll share: Exactly what I mean by the term – marketing – bec...

What happens when a business coach and a copywriter get together?  They have fun sharing about what makes content creation easier and more effective. Rachel Eubanks and I bonded on social media over the name of a book we both love – Obviously Awesome and this led to us talking about: What makes content writing/copywriting more effective Why email is so important Why frequency and fun are keys to g...

Are you ready to become the true CEO of your business?  The visionary leader? You’re ready for more freedom but You find your calendar is always full  You can’t seem to find time to build the systems and structures that would streamline your business You’ve been struggling to set boundaries with your team You can’t seem to take even a couple of days away without feeling stressed or guilty In this...

Are you ready to become the true CEO of your business? You’re ready for more freedom but: You find your calendar is always full  You can’t seem to find time to build the systems & structures that would streamline your business You’ve been struggling to set boundaries with your team You can’t seem to take even a couple of days away without feeling stressed or guilty Well, my friend – then welco...

Are you tired of being the CEO of your business? You’ve seen some success but… You find yourself hustling to keep clients and cash flow coming in. You feel like you’re stuck on a revenue plateau and don’t know how to get past it. You’re already feeling maxed out and not sure how it’s possible to grow without working more hours. Well, my friend – then welcome to this week’s podcast series GET OUT O...

Do you feel like you’re stuck in your business? Perhaps you’ve hit a revenue ceiling and can’t seem to get past it? Perhaps you feel like you are no longer doing meaningful work? Perhaps you lost the joy in your business? Well, my friend – then welcome to the GET OUT OF THE WEEDS podcast series where each day I’ll share with you how to not only reclaim 4-8 hours per week but learn to love your bus...

Do you feel like you're juggling everything in your business?  Wearing all the hats – the marketing, the HR, the bookkeeping, the sales, the operations etc. Do you feel like you spend time secretly being jealous of your peers who seem to have cracked the code and you're still stuck on the hamster wheel? Are you over having to deal with low-performing team members but dread taking the tim...

75% of small business owners reported that they suffer from burnout!  Some were hospitalized; some suffering from depression; others struggling with divorce.  In this last episode of Women of Means, I chat with a former client of mine as she shares her recovery from burnout to living a joyful, balanced life. Michelle LaFleur and I talk about: The three steps she used to recover from her burnout Ho...

My special guest today is a divorced single mother of two children; her soulmate died; she has been a caregiver of family members and suffered her own burnout while growing a multiple 6-figure business. Karen Allen is a love and empowerment coach whom I’ve known for many years! She shares how she has overcome her challenges and her biggest lesson learned. ABOUT KAREN ALLEN Karen Strang Allen is a...

In this podcast episode, you’ll hear a new voice as the host --- my friend Carl Richards, founder & CEO of Podcast Solutions Made Simple acts as the host to interview the guest – me!! Carl & I discuss: My take on why women business owners have more challenges than their counterparts The phone call that changed everything for me Why I ran away from my business & my home My key takeaways...

As we celebrate International Women’s Month, I want to celebrate women entrepreneurs who have achieved success on their terms! In this episode, mother, wife, real estate investor, and full-time member of the Canadian Armed Forces, Victoria Cluney shares how she has custom designed her life and it all starts with something she calls ‘standards of life’. ABOUT VICTORIA With almost 20 years of divers...

This is the last episode of the LOVE YOUR BRAND SERIES which was inspired by conversations I overheard at a recent conference! Building a trusted brand is about building a reputation that your prospects know, like and trust!  In truth, you could forget about your logo, fonts, colors, etc. and still build a well-loved brand! In this episode, I share 2 secrets on how you can quickly gain TRUST with...

This is the 3rd in the series, Love Your brand.  ACTION PLAN: Fill out this mad libs formula….. My brand is the ONLY _____________ ( business growth strategist). That helps _______________ ( overworked business leaders stop being Chief Everything Officer and step into the role the true leadership role of CEO)  . So they can __________________ ( live the life they love) . Share your feedback with m...

Too many personal brands fail because they get absorbed into the digital noise in the market.  Bestselling author Scott McCain explains that mindshare precedes market share.  In other words, your brand must occupy space in someone’s mind before they ever consider buying your product or service. In this episode, I share one of the strategies I use to help small business owners rise above the noise...

Upon returning from a recent conference where I heard the word ‘branding’ bantered around, I thought it was time that I addressed this here on the Work Less PROFIT More podcast! In this episode I’ll share: Branding isn’t what most people think it is Another word for your brand is your __________ Rory Vaden’s reputation formula  Why you may not have a revenue problem at all ACTION PLAN: Do you real...

It’s hard to imagine sometimes how we can find more time.  We can’t…. and we can’t manage time. Join me as I share 11 of my favourite time-saving tips and one mindset shift that will help you save time in your business so you can spend more time with your family! DOWNLOAD: https://dianalidstone.com/time-audit-exercise/ ACTION PLAN: Do a time audit Write your Vision for your business & life (li...

I’m a big fan of the unbusy or no-hustle culture for small business owners but the other day I heard someone talk about ways to stay super busy – and as you can imagine staying super busy on the wrong kinds of activities. Here are 46 that I came up with – ENJOY!!! As you listen, mark down which ones you could STOP doing in 2024!  Share your feedback with me by clicking here and leaving a short voi...

Lately, on social media, I’ve seen numerous SBOs asking for recommendations for business books!  And the responses have been overwhelming – there’s so much to choose from and so many different perspectives to think about. However, I wanted to share 5 essential business books for any business owner on how to run a viable sustainable business without the hustle! How does this help you work less, pro...

At this time of year, the majority of successful small business owners are doing 3 things: Setting goals. Reflecting on the past year’s accomplishments. Making changes for the coming year! This week’s episode is about how I do these 3 things AND how I intend to make this your MUST-LISTEN to podcast every single week! #1 Time Saving Tip – Brian Tracy – for every minute of planning you save 10 minut...

Too many business owners don’t create an annual plan – they wing it and hope for the best! However successful business leaders know that planning actually saves time. Over the last 10 years, I’ve boiled this process down into a checklist so you can facilitate your own Annual Planning Session. However, if that seems too overwhelming, then I’d be honored to facilitate this for you – book a call and...

There is only one very special guest that I would consider having at this time of year…. You guessed it ….. Santa Santa and I discuss what Christmas means to us and how he got started almost 40 years ago in this business (yup, it’s a business). ABOUT SANTA MIKE "Santa Mike” helps children, and their grown-ups to create life-long happy memories of a wonderful Christmas visit. He offers visits...

In this last episode of this series, I’m joined by returning guest Anthea Mumby – a business owner who sold her business – and we chat about the lessons she learned including some unexpected ones! ABOUT ANTHEA Drawing on her 30-plus years as an insurance broker, Anthea works with Canadian insurance brokerages to help with a challenge or an opportunity. She’s helped clients expand their business, a...

Welcome to the Exiting Your Small Biz series! Last week – The Art & Science of Exiting Your Business with special guest Barb Stuhlemmer . In this episode, returning guest Wendy Brookhouse & I discuss: Alarming stats about the number of business entrepreneurs thinking about selling their businesses in the next 10 years – if you’re one of those, you’ll have some competition – so you’ll need...

If you’re anything like the business owners I know, chances are that you’re focused on GROWING your business, not the day you’ll leave it behind! And yet there’s a HUGE trend of baby boomer business owners exiting their businesses. So welcome to a new podcast series on Exiting Your Business. In this first episode of the series, special guest Barb Stuhlemmer, business and change strategist, and I c...