Work Hard, Live Soft with Maya Elious

If you're bored with your colors but don't have a new message, new price points, or a new audience, you aren't rebranding; you're just getting new photos. In this episode, I'm sharing the exact 6-step process I used to rebrand a client from "performing well" to "commanding higher fees." Key Moments  0:00 Why Most Rebrands Go Wrong & The Strategic Rebrand Process 1:30 Prioritizing Messaging Over Vi...

Stop wasting your energy asking "what should I post today?" only to end up scrolling for hours for "inspiration". I spent five days building an entire Operating System to map out my content strategy for the next 12 months—and I'm showing you exactly how I did it. In this episode of Work Hard, Live Soft, we are moving away from "winging it" and treating content as what it actually is: Marketing. If...

You don't hate your business; you hate the chaos. We often jump into business because we're great at a skill, but we quickly realize that being "good" isn't enough to run a sustainable company In this episode of Work Hard, Live Soft, I'm pulling back the curtain on the 5 specific areas that make entrepreneurship feel like a trap. I'm sharing how to audit your evolution so you can stop shrinking yo...

If you're a CEO putting out fires that your team was hired to handle, you don't have an assistant problem; you have a system problem. I'm breaking down the 5-layer Operating System hierarchy that connects your daily tasks to your big-picture vision so you can finally stop "winging it" and start scaling. Most CEOs are on a hamster wheel because they lack a framework that ties their team's daily out...

If you started your business in the "Girl Boss" era, you're probably exhausted. We've gone from one extreme of wearing 16-hour workdays as a badge of honor to the other extreme of avoiding all discomfort in the name of "protecting our peace."  In this episode of Work Hard, Live Soft, I'm sharing the truth that the internet won't tell you: a soft life isn't found, it's earned through the hard work...

We are officially three weeks into the new year, and this is usually when the pressure sets in. If you haven't mastered those 5 a.m. wake-ups or hit your gym goals yet, take a breath.  In this episode of Work Hard, Live Soft, I'm sharing why "pretty calendars" don't lead to results, systems do. I'm walking you through the exact three-step process to get your life all the way together: The Fix, The...

Don't go into a new year with old baggage. I'm sharing my ultimate 25-item home declutter checklist to help you clear the physical and mental clutter so you can step into 2026 with a total clean slate. It is so important that we don't carry old habits, old ideas, or old "stuff" into a new season. As a systems girl, I know that physical clutter leads to mental overwhelm, which is why I'm walking yo...

What if you're already living your dream life and you just haven't noticed yet? I'm breaking down the three shifts you need to make to stop chasing someone else's highlight reel and start mastering your own "Everyday Magic" in 2026. In this episode of Work Hard, Live Soft, I'm sharing why the life you prayed for years ago is likely the one you're standing in right now. We're moving past "toxic pos...

A good coach doesn't just give you answers; they pull the strategy out of you by asking the right questions. In this series finale of My Messy Middle, I'm walking you through my exact business coaching framework to help you pivot into your next season, reclaim your time as a CEO, and find the "best-case scenario" for your career. I've coached hundreds of women to six and seven-figure success, but...

Most things don't last forever—and the belief that they should might be the very thing keeping you stuck. I'm breaking down how to rebuild your discipline from scratch and why "forever thinking" is blocking your next level of growth and fulfillment. In this episode of Work Hard, Live Soft, I'm breaking down what it really means to stay aligned when your life and business evolve. I've realized that...

You are exactly who you think you are—you just need to look at the receipts. I'm sharing the internal trust-building systems I use to beat imposter syndrome and the three success principles you must master to reinvent yourself before the year ends. I recently turned 35, and after a decade in business, I found myself in a "weird space" of questioning my qualifications despite making a million dolla...

I'm so over the internet. Not the connection or the community, but the "entertainment media" game we're all forced to play.  I recorded this episode from an airport lounge while reflecting on a decade of business coaching and the "messy middle" of my own brand evolution. I love helping women monetize their gifts, but I've realized that telling clients to "just post content" feels like gaslighting...

Consistency over perfection is the theme for today. Bravely answering the question "what's true for me in this season?" It's my last full day in Bali, and I almost let the "I deserve" girlie in me talk me out of recording. But I've realized that the messy middle isn't about having the perfect camera or the best lighting—it's about showing up authentically.  In this episode, I'm sharing in real tim...

Remember that season you were super consistent? You woke up early. You showed up. You ate right. You worked out. And then... you fell off? 🥲 I'm talking about rebuilding my discipline from scratch today on Episode 2 of My Messy Middle. I'm posting this a day later than I wanted because I got sick in Bali (apparently it's called Bali Belly... terrible name!), but I did my makeup from bed and crawl...

I'm officially entering my "messy middle" and I'm taking you with me. After 10 years as a personal branding expert, I'm pulling back the curtain on what it really looks like to pivot, reinvent your brand, and figure out life at 35, even when you don't have all the answers. For the last three years, I've felt a friction I couldn't ignore. I built a successful business as a branding strategist, but...

From $55 to thousands per client, in this episode I reveal exactly how I transformed my pricing and money mindset, and how you can too. I'm breaking down the 3 main reasons you're not pricing based on your value, plus my framework for developing a healthy relationship with money.  After you've watched this episode, drop a comment and let me know: What money mindset do you need to work on? I read e...

After ten years of business coaching and working with hundreds of entrepreneurs, I've identified the exact patterns that separate my most successful 6 and 7-figure clients from those who struggle. In this episode, I break down the seven non-negotiable traits I see in every client who achieves extraordinary results - from Gabby who went from $700 to $20,000 per client in real estate, to Shaquel who...

This episode of Work Hard, Live Soft, is all about my wealth-building journey. From MySpace designer to seven-figure business owner, I've learned a ton about managing money, and I'm sharing it all with you. Topics will include: The difference between being rich and wealthy, Why saving is crucial (even when you don't know what you're saving for), & How to make your money work for you. Whether you'r...

Ready to level up your business but not sure if you should focus on growth or scaling? In this episode of Work Hard Live Soft, we break down the key differences between growing and scaling your business. Whether you're looking to hit capacity or expand it, this episode is packed with practical tips to help you make the right moves for your business's success. Key Moments 0:00 : The importance of u...

It's time to think bigger – way bigger. In this episode, we're breaking down why 10x-ing your life is actually easier than just doubling it, and how you can make the leap into your next season. Key takeaways: Why setting 10x goals forces a complete identity shift How to live in the energy of "want" instead of just "need" The danger of good being the enemy of great Matching your desires with discip...

If you are nervous about starting your online brand or feeling like you're starting to drown in a sea of other experts or coaches, this is the perfect episode for you. Today we're going to be talking about how to build massive trust and authority in a saturated market 🔥 Register for my 3-Day Build Your Brand Bootcamp to learn how you can build a brand that leads to more money, more impact, and mo...

Are you feeling overwhelmed in your business? Not sure what to focus on? This episode is perfect for you! I'm breaking down how to decide what to prioritize in your business so you can stop being burnt out and overwhelmed. These game-changing strategies will streamline your business and help you reclaim your time! Grab my Build Your Brand Checklist at https://builttoimpact.com/BYOB Key Moments 01:...

In this episode of the Work Hard, Live Soft Podcast, I'm sharing all of the software and tools that we use in my company, Built to Impact. I don't usually recommend specific platforms, but this time I'm going to break down everything we use, from branding and visuals to client management, sales, and communication.   I'll also explain why we use each tool, how they integrate with our systems, and h...

Are you feeling overwhelmed juggling adulting and entrepreneurship? Girl, I feel you! In this episode of Work Hard Live Soft, I'm spilling the tea on my secret weapon: the adulting life spreadsheet. I break down how to manage all your adult responsibilities without losing your mind. We're talking everything from home utilities to financial accounts, insurance policies to service providers. Trust m...

In this episode of Work Hard Live Soft, we're diving deep into what it really means to build a brand. Is it something you absolutely need to be successful? As a personal brand strategist, I'm breaking down the differences between a brand and a business, and why it matters for your success. Learn about the three types of personal brands, how to infuse your personality into your brand, and why consi...