Word of Mouth

What separates good marketers from the ones who build iconic brands? Daniel James knows a thing or two. He has turned fashion & apparel brands into nine-figure ecommerce giants. In this episode, we're unpacking the principles behind breakout growth, why creative has become the ultimate growth lever, and how AI is changing the way the best teams operate. Hosted by Robyn Nissim. Presented by...

AI is making it easier than ever to create. The challenge is making something worth paying attention to. Nate Schlimme is the CMO of MOSS, the functional beverage brand co-founded by Michael B. Jordan. With a lean team and a growing brand, he's using AI to move faster, create more, and rethink how modern marketing gets done. In this episode, Nate shares his framework for authentic intelligence...

Everyone wants influencer marketing to work. But nobody tells you what to do when your CEO wants ROI in 30 days, creators stop responding, and you're running three jobs at once. In this solo episode, our host, Robyn Nissim, answers the questions she gets most often from influencer marketing managers. You'll learn how to measure influencer success, manage burnout, navigate AI, improve creat...

Consumers don’t just buy products. They buy rituals, identities, and stories. Wildling Beauty helped bring Gua Sha into the mainstream, but building a category-defining brand turned out to be the easy part. Gianna De La Torre is the co-founder of Wildling, the wellness brand that transformed an ancient skincare practice into a multimillion-dollar business. In this episode, Gianna shares what happe...

Consumers trust people, not brands. So why are most companies still hiding behind a logo? Lia Haberman is the brains behind employee advocacy strategy for organizations like Google and Robert Half. In this episode, she breaks down why most advocacy programs fail, what employees actually need to get engaged, and how the smartest brands are turning employees into creators, thought leaders, and growt...

What happens when brands stop treating creators like ad inventory — and start treating them like storytellers? In this episode, Robyn sits down with Zack Honarvar to unpack why the future of marketing belongs to creators who know how to build culture, not just drive clicks. Zack breaks down the massive shift happening inside YouTube brand partnerships, why most companies are still structuring crea...

Sophie Jaffe has been an influencer since before the word existed. She built Philosophie, a superfood brand, in her kitchen 15 years ago, ran it for over a decade, and made the call to shut it down on her own terms. She's done 8 brand deals a week to buy a house. She's hit the wall. She's come back. In this episode, she pulls back the curtain on what creators actually say about brands...

Most eCom marketing content out there is just the highlight reel. The wins. The viral campaigns. The “overnight” successes. This show is about what’s underneath that. Each week, we sit down with world-class founders, marketers, and creators to explore the stuff we don’t talk about enough. The 2am anxiety. The big bet that flopped. The negotiation that changed everything. We'll go behind the sc...