Womenpreneur Asia

In this candid conversation, Krista chats with Karen Chu, founder of The Good Cake HK, a Hong Kong social enterprise that channels part of every sale into a rice fund for the elderly. Karen shares her personal journey, from childhood with loving grandparents to creating a brand that blends celebration with care. You’ll hear about the realities of rising costs, the pivots that helped her scale, the...

In this week’s solo episode, I share a practical playbook for turning generosity into measurable business results. Learn how to release the mental ledger, multiply your knowledge for greater reach and become an individual that naturally attracts people, opportunities and resources.  Access, knowledge and opportunity aren’t just ideals—they’re a scalable strategy for women entrepreneurs across Asia...

In this episode, Malaysian entrepreneur Jessica Choong shares how she transformed nail artistry into a scalable, affiliate-driven education platform. From moving from Malaysia to New Zealand to building an online nail academy and Gel X courses, she reveals how systems, mentorship, and authentic connections powered growth. Learn how she uses affiliates to mentor new students, partner with brands to...

Indian entrepreneur Soumita Basu, founder of Zyenika, discusses adaptive clothing that fits real bodies and respects dignity. In a candid conversation, Soumita reveals the passionate journey from chronic pain to launching a fashion line that centers empathy, accessibility, and user experience.  As a disabled entrepreneur, she shares the systemic barriers she’s faced—especially in banking and retai...

Wahn Punnapha of Thailand came from a secure FMCG corporate role. She is now a mindset and leadership coach who courageously and openly shares her bold journey from corporate leadership to solopreneurship. She explains how her identity crises and emotional turbulence became catalysts for growth—and she generously shares her four-part framework to guide women through the transition.  From navigatin...

In this episode, I speak to Indian entrepreneur, Bhavya Bhatt. Based in Bangalore, this former lawyer shares how she transformed a legal career into a thought-leadership amplification business for the Indian legal industry. From battling imposter syndrome to embracing a bold pivot during the pandemic, Bhavya reveals how personal branding—built on lived experience rather than a polished fantasy—can...

This episode is with Nguyen Long Chau Sa,, co-founder of Live in Flow, a coaching business and former TikTok Partnership Manager in Vietnam. Sa shares a brave journey from corporate intensity to coaching, anchored in inner work, clarity, and community. She explains why transition is a daily practice, how to cultivate an environment that supports sustainable change, and how to live in flow by embra...

In this episode, I speak with Yvonne Au Yong of Stratx Advisory of Malaysia who reframes ESG for Asia’s SMEs - from a compliance obligation to a strategic growth lever. She shares a practical four-step starter plan, explains how sustainability can drive revenue and cut costs and discusses the urgency of acting now before broader regulatory demands intensify. With real-world examples and market ins...

Stacie Phyo, the CEO of Tutearn from Myanmar, shares how she bootstrapped three interconnected ventures—Pace Forward, Tutearn and Women4Women—driven by one simple belief: solve your own problem, then scale with customer-led thinking. From her home country Myanmar and now located to Bangkok, Stacy reveals how she built lean systems, empowered her team and created a thriving ecosystem for ASEAN wome...

In this episode, Malaysian entrepreneur and photographer Tan Chi Yin shares her journey from a production background to building Chapters, a Malaysia-based photography and videography business. She reveals how visibility, purposeful networking and the 80/20 principle shaped her path, why fulfillment now guides her client choices and how AI helps streamline planning while preserving the art and emo...

In this episode, Krista speaks to Singaporean entrepreneur, Audrey Phoon who is also co-founder and editor-in-chief of Eastside.asia where they discuss building a regional storytelling platform rooted in Asian authenticity and voices.  From identifying a representation gap to launching a writer residency program, the conversation explores ethics, mentorship, and sustainable growth in Asia’s vibran...

In this episode, Krista speaks to Singaporean entrepreneur, Audrey Phoon who is the co-founder and editor-in-chief of Eastside.asia where they discuss building a regional travel storytelling platform rooted in Asian authenticity and Asian voices.  From identifying a representation gap to launching a writer residency program, the conversation explores ethics, mentorship, and sustainable growth in A...

This week, I speak to Anissa Safia, Kuala Lumpur-based author and entrepreneur, who shares how a life-altering stroke redirected her path from corporate communications to self-publishing. She explains her market-driven, under-market pricing approach to make books for mothers and children accessible and why she chose self-publishing to keep control. The conversation dives into her series philosophy...

In this episode, Krista talks with Marinel M. de Jesus , a former Washington DC-based prosecutor who became a global mountain nomad and entrepreneur. Marinel is the founder of Brown Gal Trekker LLC & Equity Global Treks / The Porter Voice Collective.  From directing the docomentary, KM82 ,to developing her projects such as the Himalayan Women Trail Leaders, Marinel explains how tourism is root...

In this short, solo season opener for Season 11, I share with you my thoughts about the evolving mission of Womenpreneur Asia. I realize that the podcast has transformed into a broader media platform that elevates Asian women entrepreneurs, the power of partnerships (From Vision to Voice with Rowena Morais; collaborations with InnovNation, Women4Women and G-Woman Media), and the importance of bold...

In this behind-the-scenes (BTS) episode, the program creators, Krista Goon and Rowena Morais, follow up from episode 10 where they discussed their starting a 30 day visibility challenge which they ran throughout September 2025. Here, they chat about how they fared in the first 15 days of the challenge. For more details, visit FromVisionToVoice.com

In this behind-the-scenes (BTS) episode, the program creators, Krista Goon and Rowena Morais, discuss a fun challenge they created and ran throughout September 2025. This was a visibility challenge designed to support anyone interested in taking action to overcome their fear of showing up online. They discuss: the impetus behind the 30 day visibility challenge they launched on 1 September who the...

In this behind-the-scenes (BTS) episode, the program creators, Krista Goon and Rowena Morais, discuss: staying flexible but ensuring a weekly cadence to get things done having difficult conversations and remaining independent yet respectful adding new items for discussion such as pricing, scholarship, new product lines ensuring accessibility and autonomy for program participants If you are interes...

In this behind-the-scenes (BTS) episode, the program creators, Krista Goon and Rowena Morais, discuss: why it's so important for you to build your visibility cohesive storytelling --- why this matters how experience and taking action are instrumental in helping you decide your path what makes our program unique --- "doing " is a core program feature For more details, visit FromVisionToVoice.com

Xiao-Ly Koh , chef and founder of Xiao by Crutz patisserie in Petaling Jaya takes us behind the scenes of building a 14-year pastry career in Malaysia. From early online sales on Facebook to a flagship store, she explains her love for French pastry and everything crusty! She cites how the French have a philosophy about “garnishing with a purpose”- how every decoration should add texture and flavou...

In this behind-the-scenes (BTS) episode, the program creators, Krista Goon and Rowena Morais, discuss: what makes people generally uncomfortable about marketing what if you're not promoting yourself but advocating for an idea or cause instead? why you should consider embracing what feels uncomfortable the marketing strategies they find work best For more, visit FromVisionToVoice.com

In this quick solo episode, Krista Goon , host and creator of Womenpreneur Asia, redefines leadership through a personal lens —arguing that leadership often looks different from the front of the room and that followership can be a powerful catalyst for change. She shares how academic excellence gave her visibility, how a quiet act of contributing built an entrepreneurial community, and how a simpl...

In this behind-the-scenes (BTS) episode, the program creators, Krista Goon and Rowena Morais, discuss: exactly who this program is designed for the importance of showing up as themselves and what that means addressing the fear but also remaining authentic "what if I'm not a content creator?" For more, visit FromVisionToVoice.com

In this behind-the-scenes (BTS) episode, the program creators, Krista Goon and Rowena Morais, discuss: some of the fears that held them back in their early years dealing with "it's already been said..." and "everyone seems to be a guru these days....: no one has your exact set of experiences and this makes you uniquely you taking an experimental approach to failing and reframing failure For more,...

In this behind-the-scenes (BTS) episode, the program creators, Krista Goon and Rowena Morais, discuss: a week-by-week account of what the program looks like what participants can get out of the program how much time you need (just 3 hours a week) For more information, visit FromVisionToVoice.com