Women Who Brand

In the latest episode of Women Who Brand, powered by CROING | Creative Agency, I sat down with the VP of Consumer Marketing at Instacart, Jasmine Taylor, to talk about her unique journey and how she blends analytical and creative thinking to build impactful brands and memorable Super Bowl commercials. Jasmine is proof that the best leaders are the ones who can speak both data and culture. We dived...

In this episode, we talked with Heather Cutter, Chief Growth Officer at Good Culture. Heather shares her unique approach to responding to cultural moments and discusses the impact of Good Culture in the category, redefining cottage cheese as a trendy superfood. Initially tapping into Gen X and late millennials, it has now become an obsession for Gen Z. Heather also offers insightful advice for wom...

This week on the podcast, Cara Ray, Senior Director of Product Strategy at La Colombe shared a masterclass on why product strategy must be people-centric. We explored the 'slow' trend Gen Z is bringing back: moving from 'fast' digital consumption to 'full' experiences—like listening to a full album or savoring a brand story. My favorite takeaway? 'Don’t be afraid to rep...

Welcome to Season 2 of WWB!!!!! For our first episode of the season, we sit down with Melissa Menta, Senior Vice President of Global Brand and Communications at Peanuts, yes, Snoopy himself! Melissa shares how the SAME brand can be completely different for audiences in different parts of the world, even calling it by another name, and why understanding these cultural nuances is key for any marketi...

In this episode, I sit down with Daisha Robert, Former Director of Programming at ADWEEK. If you’re passionate about experiential marketing, this one’s for you. Daisha has built her career bringing ideas to life through unforgettable experiences, always pushing creativity forward. She’s an advocate for herself, for women, and for diverse communities, and that’s one of the many reasons I admire her...

Join us in this episode as we talk with Cat Canada, Founder of Re:Brand, an online community built around connection and networking. This episode is a must-listen for marketers who truly work to serve a community. Throughout her career, Cat has been an advocate for women, tackling real challenges through every brand she’s worked with, and the passion she brings to it is genuinely inspiring. Cat sh...

Join us in this episode as we talked with Jie Cheng, Former Global VP, Digital Commerce at Mondelēz and Business School Faculty, Career Coach & Mentor. Jie is the result of curiorosy resilience, and evolution. She shares her beginnings, how she made herself heard when she arrived in the U.S., and her take and key tips for marketers on live shopping. She recommends books that shifted her mindse...

Join us in this inspiring episode of Women Who Brand with Justine Siegal, Co-founder of the Women’s Pro Baseball League, whose mission is to show girls around the world that sports are for them. She shares how being told to stop playing baseball became the reason she never did, turning that “no” into a movement that empowers girls to follow their passion and claim their space in the game. I felt e...

Join us in this episode as we talk with Tracy Doyle, Senior Vice President, Brands in Culture at Diageo. This episode is so rich in insight, if you’re trying to understand and genuinely tap into culture, this conversation is a must. Tracy shares frameworks and real ways to get it right when connecting brands and culture, something that only someone with her level of experience and passion for life...

Join us in this new episode as we talked with Meridith Rojas, Chief Marketing Officer at VidaCorp. Meredith is so smart, and I love the way she phrases the concepts she talks about. There’s a lot of great information in this podcast, around creators, building brand equity with creators, transitioning from being a founder to working in the corporate world, and truly listening to your consumer. She...

Join us in this episode as we chat with Alyssa Mackowski, Creative Director at OLIPOP, who took an unexpected leap from sports to advertising and is now shaping how a new generation connects with brands. Alyssa shares how OLIPOP remixes the past to create nostalgia with fresh ideas, and how being creative with conviction, even on ideas that feel a little scary, is key to building trust, leading te...

Join us in this episode as Milagros Cubelli, CEO of the Miami Sharks—responsible for introducing a new sport, rugby, to the U.S. and making it resonate with new audiences—shares her journey from CMO to CEO and why this transition is such a natural next step. She discusses how marketers’ ability to understand people and build communities makes them natural leaders at the top, and she highlights the...

Join us in this episode as we talk with Julie Yufe, an incredible marketer with more than 20 years of experience, who most recently served as Senior Vice President of Marketing for Vodka, Rum, Gin & Liquors at Diageo. This episode is for you to listen to, but beyond that, it’s about learning how to really listen to your audience. For Julie, that’s step number 1, 2, and 3 when it comes to tappi...

Join us as we talked with the amazing Jennifer Peters the Director of Direct-to-Consumer, Martech, and Digital Compliance at OLLY. She shared advice for both women who are just starting out and those who are already leaders in the industry: start building your personal/professional brand. Her go-to tip? Surround yourself with women. Make friends in the industry — they’re the ones who’ll help you m...

Join us in this episode with Kimberly Clotman, Senior Director and Marketing Enablement Lead at Pfizer. We talked about how there are so many opportunities to tell stories in this industry—and how reading the data isn't always about what’s explicitly written, but rather about listening to the testimony people give. That’s where you can find powerful insights that help you get closer to people....

Join us in this new episode as Alex Crawford, Senior Marketing Specialist at 7-Eleven, shares her diverse and unexpected journey — from working at companies to agencies, and now leading 7Collection: an online 7-Eleven line of t-shirts, hoodies, jackets, headwear, accessories, and more, in partnership with different artists. She’s deeply connected to every artist who contributes to each collection,...

Join us in this episode as Sally Barton, the US Marketing Excellence Lead at Mondelēz International, shares her journey leading marketing with empathy, building creative teams, and embracing cultural insights. Sally is such a warm and inspiring human being, with tons of experience across many beloved brands. She moved from the UK to the US, gaining a fresh perspective on people, cultures, and why...

Join us in this episode as Amy Mansell, the Global Partnerships Director at Elemis, shares everything about their groundbreaking partnership with the F1 Aston Martin Aramco team, their new brand ambassador Jessica Hawkins, and—most importantly—how exciting and meaningful it is to be writing the playbook of women in sports. Elemis is the first beauty brand to partner with F1, and Amy opens up about...

Join us in this episode as Jessica Padula, Vice President of Marketing & Head of Sustainability at Nespresso in the US, shares insights about her target audiences and how, even after nine years at the brand, she continues to feel inspired by its purpose. She reminded us that the more aware you are of the power a brand has to make the world a better place, the more joy and purpose you’ll find i...

Join us in this episode as Emilie Bridon , the Senior Director of Americas Consumer Channel and Partner Marketing Lead at Microsoft , shares her journey — she started as an intern and has been pivotal in launching major initiatives at Microsoft, working across multiple teams. One of the reasons she has grown within the company and achieved so much is because she’s deeply connected to Microsoft’s m...

Join us in this special episode of Women Who Brand , recorded live at the Cannes Lions Festival, in partnership with CROING and Brands & Culture. We spoke with Denée Pearson , Global Brand President at NYX Professional Makeup , about why confidence is more important than perfection—and how taking risks helps women grow. She shared how brands can authentically celebrate diverse cultures by trul...

Join us in this episode as Charlotte Blank , US Chief Marketing Officer at Jaguar Land Rover North America , shares the power of experimentation—encouraging marketers to think like scientists and test what truly resonates with their audience. We also dive into why Miami is such a key city for the brand, and so much more. Charlotte’s insights were not only strategic, but deeply inspiring. If you’re...

Join us in this episode as  Marissa Solis , the Senior Vice President, Global Brand and Consumer Marketing at the National Football League (the  NFL ) shares why it’s critical to give more visibility to women in sports and how the league is opening doors for women and girls through NFL FLAG. Marissa also discusses how the league is taking football GLOBAL, along with valuable insights for marketers...

Join us in this episode as Bianca Wilson , the Senior Manager of Strategic Partnerships & Consumer Experiences at Lobos 1707 , shares how empowered she feels working alongside other incredible women in leadership positions at the company. We also talk about their newest campaign, 'Undomestikate,' and the importance of being yourself and having fun while doing the job, staying prepared, and fol...

Join us in this episode as Claudia Rodo Edelman , founder of We Are All Human and a passionate advocate for US Latinos, discusses the significance of understanding and listening to the Latino community, as well as the economic impact they have in the US and on brands. She also shares insights on how to build both a personal and community brand. Listen and watch the full episode now! — Espero que l...