Women in The Coaching Arena

First off, let's address the elephant in the room. We've all seen those flashy ads and success stories claiming that hitting the 100k mark is a breeze. But is it really? Coaching, like any profession, requires dedication, skill, and a lot of hard work. While a tiny percentage of coaches might hit that 100k mark, those are often exceptions, not the rule. Don’t get me wrong, I am ambitious and love...

If you've been curious as to what goes on inside The Business of Coaching, this episode is for you. Jo discusses her program "The Business of Coaching" and answers common questions about joining, personal support, niching, and working with both men and women. She emphasises the benefits of being part of a supportive community and invites listeners to explore her program and a one-off sprint option...

The benefit of hindsight is a wonderful thing. Jo Lott shares five things she would do differently if she were starting her business from scratch. She emphasises the importance of niching down from the beginning and having a clear focus and target audience. Jo also discusses the value of investing in personal development and business education, as well as the benefits of building an email list for...

Relationships build your business (and are the key to happiness!). Jo emphasises the importance of actively listening and providing a safe space for clients to express themselves. She discusses the significance of empathetic communication and establishing clear expectations. Jo also highlights the value of tailoring coaching to individual needs and showing genuine care and support. Consistency, su...

82% of coaching businesses fail in the first two years. I'll share insights on the common mistakes that can lead to coaching business failure. Lack of Clarity [00:01:17] Coaches fail due to lack of clarity about their niche, target market, and unique value proposition. Ineffective and Inconsistent Marketing [00:03:56] Many coaches struggle with ineffective and inconsistent marketing, using the wro...

Have you ever wondered if social media actually generates clients? Then this episode is for you. Jo Lott introduces her client Kate Hill , who has achieved remarkable success in her coaching business by going all in on her strengths. Kate talks through her journey using platforms like TikTok, Facebook, LinkedIn, and Instagram, where she has amassed a significant following and attracted high-level...

If you've ever wanted to launch a group programme, or want to improve your current programme this is for you. Jo shares her experience and tips for successfully launching and running a group coaching program. She also announces a competition to win a 1-to-1 coaching session with her for reviewing the podcast. Jo emphasises the importance of having a clear program promise and niche, knowing your st...

Setting boundaries in your business can be difficult. Jo shares her personal struggle with work-life balance and the challenges of switching off when your business means so much to you. But setting boundaries is essential for well-being and business growth, as burnout is a significant threat to entrepreneurs. Jo suggests setting boundaries in terms of work hours and advises thinking of it as an ac...

Corporate contracts can bring some consistent income into your coaching business. Jo shares her personal experience of landing a corporate contract and highlights the benefits, such as growth, stability, and higher rates. Jo provides six strategies for securing corporate clients, including researching and identifying ideal clients, leveraging your network, crafting a compelling value proposition,...

 Comparisonitis among coaches is rife. Jo offers strategies to overcome this tendency, including recognising when comparisonitis is happening, shifting focus to one's own journey, celebrating wins, collaborating with other coaches, reframing comparison as inspiration, highlighting unique value proposition, seeking feedback and improvement, practising self-compassion, and prioritising self-care. J...

Let's talk about market sophistication and its relevance to the coaching industry. Joanna explains the five levels of market sophistication in the coaching industry and provides strategies for coaches to navigate the competitive market. She emphasises the importance of building a strong brand, embracing innovation and highlighting your unique value proposition. First Level: Hello Market [00:01:16]...

Are you a coach looking to build a successful business? Join us in this episode as we dive into Natasha Weller's journey in building her coaching business and the valuable lessons she learned along the way. Have you ever wondered how to overcome mindset blocks and gain the support you need to achieve success? Natasha shares her experience of investing in herself and joining a coaching programme th...

If you're a coach whose growth is not as fast as you want it to be, listen in to see if you are making one or all of these mistakes. The most valuable lesson? Focusing on one thing, building relationships, and avoiding shiny object syndrome. Shiny Object Syndrome [ 00:01:10 ] Joanna talks about the common mistake of wanting to do all the things at once, and how it can hinder the growth of a coachi...

Jo discusses the importance of finding a profitable niche for a coaching business. With the influx of coaches over the past two years in this growing industry, it is crucial to stand out and attract clients actively seeking solutions. Joanna explains that a niche is a specific target market or a well-defined segment of people or problem, and by narrowing down the focus to a specific group of peopl...

Creating a vision for your dream life and business is vital for your success. Jo Lott shares a story of commitment from Carrie Green, the founder of the Female Entrepreneur Society, and advises listeners to craft a detailed plan of their dream life without worrying about practicality for now. Jo emphasises the importance of having a clear vision and taking actionable steps towards achieving it. Sh...

Future Pacing helps clients visualise their future and feel motivated to take action towards their goals. Jo shares two types of future pacing techniques, positive and negative, and emphasises the importance of combining them for a powerful call to action. She also addresses ethical concerns Introduction [ 00:00:00 ] Jo Lott introduces herself and the topic of future pacing to attract clients. Dar...

Jo discusses the reasons why some coaches struggle to take action in their business and how to overcome those obstacles. She emphasises the importance of stepping out of your comfort zone and into the growth zone, as well as finding a supportive community to remind oneself of the possibilities. Jo shares her personal experience of being scared to tell anyone about her business and how she had to w...

Having a unique coaching system will help you to differentiate yourself from the competition, refine and perfect your process, and create multiple streams of income. Jo encourages you to focus on what your clients want, not just what they need, and determine your pricing based on the transformation you provide. IN PERSON EVENT - DARE GREATLY - 26 MAY Creating a Signature Coaching Offer [ 00:00:26...

Happy International Coaching week! In this podcast episode, Jo Lott, a business mentor and ICF accredited coach, invites you to go all in on gaining new clients in the next two weeks. Jo emphasises the importance of setting intentions, visualizing success, and being persistent. She shares four simple steps and 13 different ways to gain new clients, including creating proof-based posts, sharing lea...

In this episode of the Women in the Coaching Arena podcast, business mentor and ICF accredited coach Jo Lott discusses the topic of "People Who Pay, Pay Attention." Jo explains why coaches should not feel guilty for charging high professional prices for their services. She believes that when clients pay a high price for coaching, they perceive more value in the service being offered, which leads t...

In this episode of the Women in the Coaching Arena podcast, Jo Lott, a business mentor and ICF accredited coach, discusses the importance of developing a healthy money mindset as a coach. She emphasises that our beliefs and attitudes around money can have a significant impact on our business, well-being, and how we value ourselves as coaches. Jo provides practical ways to cultivate a healthy money...

In this episode of the "Women in the Coaching Arena" podcast, host Jo Lott discusses the common feelings of imposter syndrome that many coaches experience and provides four steps to overcome it. She emphasises that these feelings are universal and can come up for anyone, especially when doing something out of their comfort zone. Jo shares the results of a poll she conducted at a conference and rea...

In this episode, business mentor and ICF-accredited coach Jo Lott discusses the five critical steps that coaches need to take to achieve financial independence and how long it might take to accomplish them. She emphasises the importance of choosing a profitable niche, creating an irresistible offer, building an audience, investing time in growing a financially viable business, and starting a perso...

In this podcast episode, Jo Lott, a business mentor and ICF accredited coach, shares her insights on how coaches can save time and money in their business. She highlights five common problems faced by coaches, such as being distracted by new tasks, being overly ambitious with time, not utilizing available technology, lacking deadlines and accountability, and not knowing what they don't know. Jo pr...

The coaching industry is the second fastest industry of the world and you may be wondering - is there room for me in this billion dollar industry? In this episode of Women in the Coaching Arena, Business mentor and Coach Jo Lott shares trends and predictions along with ideas of what you can do to stand out as the amazing person you are in this industry. Key Points From This Episode [00:00:45] Jo s...