Women in The Coaching Arena

If you’ve ever wondered how to structure your coaching sessions into a compelling and client-centred program, without losing the essence of real coaching, this episode is for you. Jo breaks down how to design a 12-week coaching program that sells and stays true to your values. Whether you’re just starting out or refining your current offer, expect real-life lessons, practical strategies, and inspi...

If you’ve ever felt the pull to build a higher-fee, higher-impact business, but found yourself wrestling with doubt, money mindset blocks, or the fear of being “too much”, then let this episode be your guide. Jo speaks with Jessica Fernley, founder of Seven Figure Consultant and author of Too Much , about what it really takes internally to build a business that earns more with less hustle. From pr...

If you’ve ever wondered whether guest podcasting is worth your time or how to actually turn interviews into clients, this is the episode you’ve been waiting for. Jo is joined by Victoria Bennion, founder of The Best Podcast Guest agency, to break down exactly how to build your authority, attract dream clients, and get visible through other people’s audiences – one podcast interview at a time. From...

Creating a LinkedIn profile that attracts your ideal clients doesn’t have to be overwhelming. In this episode, Jo walks you through the essential ingredients of a client-attracting profile – one that communicates who you help, how you help, and why you’re the right coach for the job. Whether you’re just starting out or your profile needs a refresh, this episode will help you make LinkedIn work for...

In this episode, I sit down with Kim Holland, a career coach for parents, who transitioned from employed coach to business owner in under six months. We explore how she signed her first clients within a month of launching, while raising two young children and working part-time. If you’ve ever wondered whether it’s possible to build a coaching business around family life, this one will give you a b...

What does it really take to build a coaching business that not only starts but lasts? Today, Jo Lott shares the raw, real, and sometimes uncomfortable truth about sustainable success. From empty webinars to hard decisions, Jo reveals the truth most people don’t talk about: success in coaching isn’t about flashy content or always knowing what you’re doing, it’s about showing up, again and again. Ke...

 If you could ditch the overwhelm of constant content creation and replace all your marketing with just one story, would you? In this episode, Jo Lott sits down with Kris Jones, founder of Red Door Stories , to explore how a single signature story can transform your entire business. Together, they uncover why story-led marketing is the most powerful (and practical) strategy for coaches and how yo...

You don’t need more followers to grow your audience - you need more resonance. In this episode, Jo breaks down the real strategy behind audience building, even if you’re starting from scratch. You’ll walk away with practical tools, hook templates, and a system that stops you from posting into the void and starts building real traction. Key Timestamps: [00:00] – Why Visibility Isn’t Enough [01:50]...

After being made redundant from her global role at Credit Suisse, Melissa Schmidiger leapt into coaching and joined the Business of Coaching. One year on, she’s running a thriving practice and growing her LinkedIn audience and living life on her own terms. . In this episode, she shares her journey and what helped her succeed. Key Timestamps: [00:00] From Redundancy to Reinvention [04:12] Why She C...

If you’ve ever lowered your coaching price mid-sentence, avoided saying it altogether, or thrown in extra bonuses to make your offer feel “worth it”, this episode is for you. In this honest, no-fluff episode, Jo helps you finally feel confident about what you charge. It’s not just about the number – it’s about the belief behind it. Key Timestamps: [00:01:00] Why Pricing Feels So Loaded [00:05:00]...

Welcome to Women in the Coaching Arena. Jo Lott, business mentor and ICF-accredited coach, is sharing the candid lessons she wishes she’d learned earlier. Fresh from a business retreat in Spain, this episode is part reflection, part roadmap. If you’re in the early stages of your coaching journey (or simply want to course-correct), these hard-won insights will save you time, energy, and overwhelm....

In this episode, Jo Lott speaks with Chloe Myers, an EMCC Senior Practitioner Coach and founder of Hopscotch Coaching, about her bold decision to quit drinking and how it transformed her wellbeing, confidence, and business success. Chloe shares how living alcohol-free has helped her create a more balanced, energised life and support others to do the same. A powerful conversation about clarity, ide...

Can AI and human connection truly coexist in coaching? In this eye-opening episode, Jo Lott explores how forward-thinking coaches can embrace AI tools to streamline their business without sacrificing the personal, powerful relationships that make coaching transformative. Key Timestamps: [01:00:00] Why AI Won't Replace Your Coaching Magic [03:00:00] Create Content in Minutes (Not Hours!) [05:00:00]...

What if economic uncertainty could actually be a launchpad for your coaching business, not a setback? In this energising episode, Jo Lott reveals how to turn tough times into powerful opportunities. Jo shows you how to stay confidently visible, speak directly to what your audience needs, and position yourself as a valuable, trusted expert. Key Timestamps: [00:01:00] Addressing Economic Concerns in...

Jo has an incredible guest on the podcast this week - Vicki Knights , a brand photographer, positive psychology practitioner, and visibility strategist. With over 16 years of business experience and having photographed more than 1,000 business owners, Vicki shares invaluable insights on overcoming fear, embracing visibility, and showing up confidently in your business. Episode Highlights: [00:01:0...

Jo Lot dives deep into the world of coaching, mentoring, and consulting, breaking down the key differences and helping you get crystal clear on what you’re genuinely offering your clients. Discover how to blend these approaches ethically and effectively to create a deeper impact and unstoppable results. Episode Highlights: [00:02:00] Defining coaching: non-directive questioning that helps clients...

In this episode, Jo is joined by guest Candy Motzek – former engineer, corporate exec, and now trusted business coach for aspiring coaches. Candy is also the host of She Coaches Coaches and shares such a grounded, generous perspective on what really holds coaches back.   Key Timestamps: [00:04:00] The Real Reason Coaches Get Stuck [00:07:00] Micro-Quitting: The Hidden Habit Holding You Back [...

Want to grow your personal brand and stand out on LinkedIn? In this solo episode, Jo Lott takes you behind the scenes of her journey to expand her LinkedIn presence this quarter. She shares eye-opening lessons, game-changing strategies, and insider tips that every coach and entrepreneur needs to know to boost online visibility and attract the right audience. Key Timestamps [00:02:00] Setting an Au...

This week, Jo Lott interviews Merve K. Hokamp, who shares her remarkable journey of building a successful coaching business after leaving her corporate role at Google. Merve reveals how she transformed from a small-scale coach with just a handful of clients to a thriving business owner with streamlined systems and quadrupled client base. Episode Highlights: [00:03:00] Merve's background and initia...

If you find yourself stuck in overthinking and procrastination, juggling multiple roles as an entrepreneur or coach, then you won’t want to miss today’s episode with Jo Lott! She shares six practical steps to help you break free from analysis paralysis and take confident action. Key Timestamps: [00:01:00] The Challenge of Overthinking [00:02:00] Step 1: Lowering the Bar [00:04:00] Step 2: Commitme...

In today's episode of Women in the Coaching Arena, host Jo Lott welcomes special guest Teresa Wilson, a Coach and Shadow Work Specialist. Together, they explore the transformative power of shadow work. If you're a coach who struggles with self-judgment, constantly labeling your sessions as "good" or "bad," or feeling stuck in repetitive patterns, this episode provides invaluable insights for both...

If you’re focused on building a sustainable and profitable coaching business, this episode is packed with valuable insights. Jo Lott shares the key business strategies that have transformed her coaching practice over the past five years. It’s perfect for coaches who want to avoid ineffective tactics and instead focus on what truly drives growth. Episode Highlights: [00:01:00] Concept 1: Your Ideal...

In today's saturated coaching market, your personal story isn't just a nice-to-have—it's your secret weapon for standing out. Jo believes that while many coaches focus solely on credentials, it's your unique journey and experiences that create genuine connections with clients and differentiate you from the competition. Tune into today’s episode for Jo’s practical tips on using your story to elevat...

Today, Jo Lott interviews Laura, a maternity return coach who transformed her business from inconsistent client acquisition to a proven, systematic approach that led to her highest-earning year ever. Laur's story highlights the power of community, support, and proven frameworks in building a thriving coaching practice. Join us as we dive into the key steps she took to create a business that is bot...

Today, Joanna Lott welcomes digital sales strategist Lisa York for a value-packed discussion on marketing and sales. Lisa shares her unconventional but highly effective approach to email marketing and sales. Learn why email is the key to making consistent sales, how to write engaging emails that convert, and enter the competition to win a sales funnel review from Lisa York. Episode Highlights: [00...