Women in The Coaching Arena

What does it really look like to build a coaching business over time? In this episode, Jo interviews her first-ever paying Business of Coaching client, Lorraine Eivers, who shares her key learnings and reflections from the past four and a half years of building her business. Timestamps [00:01:00] Lorraine’s background and burnout [00:03:10] Why she joined The Business of Coaching [00:05:20] Findin...

Joanna Lott is a business coach for qualified coaches, and in this episode, Joanna explores the quiet moment just before action, the pause that looks harmless but quietly stalls momentum. She breaks down what’s really happening in that split second and how it shapes the growth of your business. Timestamps [00:00:00] The quiet pause before action [00:01:45] Why this isn’t a motivation problem [00:0...

In this New Year’s Day episode, Joanna Lott invites listeners to think beyond goals and focus on identity. She explores how lasting change comes from who you choose to be when no one is watching. This is a practical, reflective episode about upgrading your habits, standards, and self-leadership as you step into 2026. Timestamps [00:00] Why You 2.0 starts with identity [02:00] Habits that keep you...

Joanna Lott shares her sixth annual business review, recorded on the cusp of Christmas and rooted in real life rather than perfect timing. In this reflective episode, she explores what growth has truly required this year, not just in revenue, but in energy, boundaries, and emotional capacity. It’s an honest look at what it takes to build something sustainable over time. Timestamps [00:00] Recordin...

Let’s connect your income goals to real numbers and, more importantly, to the actions that truly make your coaching business work. In this episode, Joanna leads a practical, numbers-led conversation that many coaches quietly avoid. She breaks down how income goals, discovery calls, and conversion rates actually connect, giving you a clear, grounded view of what really drives momentum and sustainab...

Why your clever ideas might be the biggest threat to your business. Today, Jo shares the story behind the Jeff Bezos quote that stopped her in her tracks and why it applies to every coach she works with. She explores how to protect your business, stay focused, and build real momentum without being pulled in a hundred different directions. Key Timestamps 00:00 – The quote that changed how I think a...

At this time of year, a season of extremes often appears. Joanna sees coaches either pushing hard to squeeze everything in or stepping back completely because they’re exhausted. In this episode, she offers a gentler approach to focus on what truly matters, helping listeners move into 2026 feeling grounded rather than rushed. She guides them through the same reflection process she used at her Dare...

Francoise’s story is a thoughtful reminder that you can grow a meaningful, profitable coaching business even when life feels full. She didn’t leave her job overnight. She built steadily, made considered decisions, and let her confidence grow alongside her business.  Key Timestamps: 00:00 - Introduction to Francoise and her niche 02:14 - The moment Francoise chose to specialise 05:40 - Balanci...

Everyone’s talking about AI with panic and hesitation. But if you’re a coach, this moment holds huge potential. In this episode, Jo explores four coaching niches that are rising because of AI and what that means for your next steps. Timestamps [00:00] The shift AI is creating [01:12] Opportunity 1: Organisational change for SMEs [03:18] Opportunity 2: Executive personal brand support [04:52] Oppor...

When momentum fades, it rarely happens overnight. One missed post, one busy week, one small drift, and suddenly it feels harder to show up the way you intended. In this episode, Jo shares why that happens and how to gently rebuild your rhythm so your business keeps moving forward without burnout. Timestamps [00:00] The quiet drift away from momentum [00:01] The myth of consistency and intensity [0...

We all start with enthusiasm: the new website, the rebrand, the next big idea. But what if the real growth doesn’t come from the bursts of effort… but from the daily rhythm you keep? In this episode, Jo shares how joining a high-standard accountability programme reshaped her thinking about consistency, leadership, and what it truly means to practice your business, not just build it. Timestamps [00...

So many coaches dream of creating an online course or group programme. It gives you more freedom, more impact, more income. But scaling too early can actually slow your progress instead of speeding it up. In this episode, Jo shares the real truth about when you’re ready to scale and what to focus on first if you’re not there yet. Timestamps [00:00] The Temptation to Scale [01:00] The Hidden Cost o...

Have you ever wondered why some coaches attract clients with ease while others, doing all the same things, struggle to gain traction? Today, Jo shares the seven powerful influence levers that completely changed how she markets her business – ethically and effectively. If you’ve ever felt awkward promoting your coaching or worried about being “salesy,” this episode will show you a better way. Times...

So many coaches chase clever ideas, but it’s the clear ones that create clients. In this episode, Jo shares why you don’t need to reinvent the wheel to succeed. You need to understand what already works and make it your own. In this episode, Jo explores how to reverse engineer success, find genuine inspiration without comparison, and stay grounded in your own rhythm of growth. This episode is for...

After working with over 150 coaches, Jo has noticed clear patterns in what sets thriving coaches apart from those who get stuck. It’s never about fancy funnels or flawless websites. It comes down to three timeless qualities that every coach already possesses. In this episode, Jo explores each one and shares practical ways you can put them into action this week. Timestamps: [00:00:00] The question...

Do I really need to niche? How much marketing is enough? And how do I know which tasks actually grow my business? In this episode, Jo tackles three of the biggest questions she hears from coaches, the very challenges that keep so many of them stuck. She breaks them down with clear, practical answers so you can focus your limited time and energy with clarity and confidence. Key Timestamps: [00:01:0...

Stories are one of the most powerful tools we have as coaches, but many of us worry about oversharing, repeating ourselves, or not knowing which stories to tell. In this episode, Joanna is joined by storytelling expert Susan Payton , author of The Business of Stories , to uncover how to use storytelling to connect with your audience and attract clients . Together, they explore practical ways to fi...

Building a coaching business isn’t just about chasing results. It’s about falling in love with the process itself. Today, I share some honest truths about entrepreneurship, the rollercoaster every coach faces, and why enjoying the sport of business is the real key to long-term success . If you’ve ever felt stuck in the highs and lows, this episode will give you perspective and encouragement to kee...

Most coaches I speak to have dabbled with AI, but they stop at “fine.” The truth is, fine won’t help you stand out, attract more clients, or free up your time. In this episode, Joanna will share how to train AI like your best team member so it becomes one of the most valuable assets in your coaching business. Key Timestamps [00:00:00] Introduction – The power of AI in coaching [00:01:00] Personal...

When June Hogan started her coaching business, she earned just £200 in her first six months. No clients, no niche, and no real idea how to make it work. Fast forward six years, and June has built a thriving outplacement practice supporting values-led organisations through redundancy, with a strong network, a team of associates, and a business that truly makes an impact. Key Timestamps [00:00:00] W...

Get inspired by today’s episode, where Jo is joined by Lina Rimasauskiene, a finance coach, who transformed burnout and uncertainty into clarity, confidence, and consistent clients. After selling her accountancy firm and feeling lost about what was next, Lina made one courageous decision that changed everything: she joined The Business of Coaching . From there, she rediscovered her niche, reconnec...

Wondering what actually works to get a client, not in six months, but this week? This episode gives you a clear, actionable plan. Jo shares a step-by-step approach to help you attract and sign new clients, quickly and with integrity. Whether you're rebuilding momentum or ready to push forward ahead of September, this episode is packed with practical actions you can take today. Timestamps & Hig...

Dive into one of the most emotionally loaded and business-critical topics for coaches: pricing. If you’ve ever struggled to know what to charge or doubted whether people would pay your rates, you’re not alone. In this episode, Jo Lott helps you price your services with greater confidence, clarity, and alignment to your values. Useful Links Key Timestamps: [00:00:00] Introduction to pricing: why un...

If you’re in the early stages of your coaching business or you’re circling back to rebuild stronger foundations, tune in to this episode. Jo shares the exact steps she took when starting her own business, from building confidence to setting up systems and finding her first clients. Packed with personal insight, practical actions, and gentle encouragement, this is the clear and honest roadmap so ma...

This is the sign you’ve been waiting for if you’ve been teetering on the edge of starting your coaching business or holding back from taking bolder action. Today, Jo shares five reasons why now is the perfect time to back yourself, believe in your dream, and take that first (or next) step. Whether you’re launching something new or recommitting to your coaching goals, this episode is packed with gr...