Women in Social Listening and Insights

Jackie Cuyvers meets with Cara Buscaglia, who leads strategy and innovation at Talkwalker (now part of Hootsuite), about how social intelligence is evolving in the age of AI. From her early career in PR to shaping global insight strategies, Cara reflects on what “speed” really means today, the push to democratise social listening, and why connecting social data with business metrics is the next fr...

Jackie Cuyvers sits down with Leila Akhavan, Senior Strategist at Tubular Labs, to reflect on her journey into social video intelligence – from her early days at the Ellen DeGeneres Show’s digital network to working closely with brands and platforms today. They talk about how social video data helps surface cultural shifts, shape partnerships and guide decisions, as well as the growing role of AI...

In this episode, Ishbel Macleod, Head of Research and Insights at We Are Hydrogen, shares how her curiosity led her from journalism into social intelligence. She discusses using AI to analyse large datasets, streamline tagging and uncover hidden insights – while keeping human interpretation at the core. Ishbel explains how her team turns social data into action, why authenticity and real voices bu...

In this episode, Jackie Cuyvers speaks with Rotem Hinkis, Senior Associate Director and Business Intelligence Lead for Europe at APCO Worldwide. Rotem shares how her background in literature and teaching fuels a curiosity-driven approach to social intelligence, from tackling niche B2B topics to turning data into actionable strategies. They discuss the balance between quantitative and qualitative i...

Host Jackie Cuyvers is joined by Dr Liz Gross, founder and CEO of Campus Sonar. Liz shares her journey from campus marketing to pioneering social listening in higher education, with a mission to rebuild public trust and foster authentic relationships. She explains how her team turns real-time insights into strategic impact across enrolment, alumni engagement and crisis comms, and why the human ele...

In this episode, our host Jackie Cuyvers sits down with Chelsie Hall, founder and CEO of ViralMoment – a pioneering video-first social intelligence company. Chelsie shares her fascinating career journey, from working with think tanks for the Department of Defense to identifying a critical gap in the industry: the need for social listening tools that can truly interpret the modern, video-driven soc...

Host Jackie Cuyvers welcomes Ellen Tseng, head of the social listening team at Cash App. Ellen takes us on a journey through her career in social intelligence, sharing her experiences from the entertainment industry to fintech. Along the way, she unveils the complexities and evolutions in social listening, discussing cross-functional teamwork, the challenges of interpreting sentiment, and the impo...

In this episode of the Women in Social Listening and Insights podcast, host Jackie Cuyvers sits down with Vicky Britton, Associate Principal at Oracle Life Sciences based in the UK. Vicky shares her fascinating journey from studying journalism to becoming a key player in the world of social intelligence, particularly within the pharmaceutical industry. With a focus on delivering search and social...

In episode 10 of the Women in Social Listening and Insights podcast, host Jackie Cuyvers welcomes Melissa MacGregor, Senior Research Manager at Microsoft. Melissa delves into her journey through the world of social intelligence, starting from her roots in a San Francisco communications agency's research and analytics department to her current impactful role at Microsoft. Jackie and Melissa explore...

In this episode, host Jackie Cuyvers sits down with Jasmine Bansal, a trailblazer in the field as the Senior Manager of Social Intelligence at the Bank of Montreal (BMO). Jasmine shares her remarkable journey from consumer insights at Kraft Canada to her influential role in the banking industry. We’ll delve into the vital role social intelligence plays in modern business strategy, from challenging...

In this episode of the  Women in Social Listening and Insights  podcast, host Jackie Cuyvers delves into Paige Walker's journey and the evolution of her role, from a social media engagement specialist to a leader in social intelligence at The Hershey Company. Paige reveals how she harnesses social media's unfiltered consumer feedback, leveraging AI and machine learning to tackle large datasets, an...

In this episode of the Women in Social Listening and Insights podcast, host Jackie Cuyvers speaks with Malena Roche, founder of Ignited Insights. With a background in linguistics, Malena has successfully navigated the world of social intelligence, honing her expertise in digital insights and strategy by working with a range of data sources including social media, search and surveys. They delve int...

In this episode, host Jackie Cuyvers engages in a riveting discussion with Melissa Davies, the Social Intelligence lead at Mondelez International. Melissa shares her wisdom and expertise, underscoring the significance of inquisitiveness, storytelling and a diverse educational background in the realm of social intelligence. The conversation delves into the value of social listening in understanding...

In this episode of the Women in Social Listening and Insights podcast, Jackie Cuyvers speaks with the remarkable Michelle Dunst, Managing Director of Analytics and Insights at Real Chemistry, a healthcare innovation company. Michelle shares her journey in social listening and offers valuable insights into the world of social intelligence, particularly in the healthcare and pharmaceutical sectors....

In this episode of the Women in Social Listening and Insights podcast, Jackie Cuyvers sits down with Kirsten Recknagel, co-founder of Essential HCP. Kirsten shares her expertise in leveraging social media in healthcare, the vital role of understanding conversation dynamics and the unexpected insights that drive valuable consumer understanding. Kirsten also delves into the evolving landscape of soc...

In this episode of the Women in Social Listening and Insights podcast, we sit down with Wendy Scherer, the founder and managing partner of Social Studies Group. With over two decades of experience in the industry, Wendy takes us on a journey through the evolution of social intelligence and its impact on business strategies. From her insights on staying motivated and inspired to her advice for thos...

In this episode of the Women in Social Listening and Insights podcast, our host Jackie Cuyvers engages in a fascinating conversation with Emily Podell, a senior manager of Social Business Insights at Mattel. Emily shares her unconventional journey into the field of social intelligence, detailing her transition from finance and business development roles to her current position at Mattel. She also...

In this episode of our new podcast series “Women in Social Listening & Insights”, host Jackie Cuyvers is joined by Natália Leão, Global Social Intelligence Development Lead at Nestlé. Natalia shares her journey from a copywriter in Brazil to her current role, emphasising the importance of curiosity and critical thinking in the field of social intelligence. She discusses the challenges and rewards...