Women in Product Marketing

In this week’s episode, Mary sits down with Jasmine Jaume, Intercom’s Director of PMM. Jasmine shares her insights on stakeholder management and how to build trust and nurture relationships with the product team and other product stakeholders. They also discuss the recent re-brand that Jasmine was a vital part of, and the difference between messaging, positioning, and copywriting. This is one of J...

“We're the voice of the product to the customer, but our product voice should be manifested through our brand voice” - Jasmine Anderson Taylor  In this week’s episode Mary sits down with Jasmine Anderson Taylor, who leads PMM at Instacart, to discuss all things related to B2C. They focus the conversation around the ideal quantities for B2C marketers to have, the role that brand plays in product ma...

“The messaging framework always starts with understanding: Who is it that we’re targeting?  What is it that they care about? What are the key messages that are going to resonate with that audience?” - Priya Gill  In this week’s episode Mary and Priya are doing a deep dive on messaging. Join the conversation as they discuss Priya’s transition into product marketing, how she’s learned to be more str...

“Cultivating strong relationships and not being afraid to ask for help has been important in terms of growing my career.” - Victoria Chin In this week’s episode Mary sits down with Victoria Chin, who leads Product Marketing at Asana, to discuss product launches. They discuss common mistakes to avoid, making decisions around channels and metrics, and how product strategy paves the way for great lau...

“Do not be shy about being curious - if something is not obvious, ask the question.” - Leah Brite In this week’s episode Mary sits down with Leah Brite, who leads PMM at Gusto. Tune in to hear Leah’s perspective on being a woman in the tech industry, how she organizes her team based on the audiences they serve, and the importance of bringing your whole self to work and embracing the broad experien...

“It’s not only about what you can get out of the experience but how can you help mentor or coach along the way” - Alina Fu Alina Fu, a boomerang product marketing leader at Microsoft, shares advice on kicking off your career and what you should be thinking about, as well as discusses her recent AMA on Stakeholder Management. Her and Mary’s conversation is centered around tools to drive alignment c...

“Show up, be awesome, and speak in the language of your customers” - Natala Menezes Natala Menezes, an inspiring product marketing leader at Grammarly, shares her insights on the steps to develop and execute a successful product launch, red flags to watch out for along the way, and how PMMs can be more involved in the product life cycle. Tune in to hear Natala and Mary discuss how to manage the pa...

Claire is an avid golfer and PMM leader with a background in psychology who enjoys and specializes in zero to one product marketing and product led growth (PLG). She excels in the development and innovation of existing products as well as building new products to serve current and new customers. She and Mary discuss the art and science of the PMM craft, combining the psychology of habit forming wi...

Alysia is a seasoned PMM leader and podcast host of the Women on Work show. In this interview she and Mary discuss end-to-end, full stack marketing and product launches. Alysia shares advice on how to better understand your buyer and identify your strengths to be a better leader. In this interview you’ll hear advice for your first product launch, and how to leverage your strengths to enable new op...

Meg is a proud single mother and marketing leader fighting and advocating for women in the tech world. In this interview her and Mary discuss how the pandemic has impacted working women and our roles as business leaders and caretakers. Another key focus of this interview is how to scale your company quickly and articulate what you do better than competitors prioritizing business impact. Tune in to...

Jenna began her career in journalism and now leads the PMM team at Klaviyo. Her and Mary discuss strategizing and bringing new product lines to market, one of Jenna’s specialties. She is passionate and skilled at bringing new product lines to the market and especially enjoys storytelling. In this interview you’ll hear advice on evaluating the success of a product launch, recognizing the evolution...

It’s always fun to get a fresh perspective on the PMM career from someone who is new to the space. This week we’re chatting with Ashley, a newcomer to the PMM craft who was recently nominated for the PMM Newcomer of the Year award! Tune in to hear her journey and how she’s leaned into her past experiences to get to where she is today. With her eyes set on a future CMO role, she explains that it’s...

Christy joins us this week to discuss a recent big product launch that her and her team did on her birthday! Tune in to hear why she recommends/ doesn’t recommend doing this and how her product launch came to life. Her and Mary debrief the product launch together and identify key components that make every launch successful (ie. troubleshooting what doesn’t go according to planned, the benefit of...

Susan, aka Spark,  joins us in this week’s episode sharing her journey into her current role, working on virtual reality work experiences. She has had a marathon career that has not come without sacrifice and hard work. In this interview Mary and Spark discuss the core PMM principles that have helped her and her team become successful across product marketing and launching products. They also disc...

“ Great marketing as a whole is just really understanding the human side of things.” - Agustina Sacerdote  Agustina , a recent mom and PMM leader, talks about how work has become more human and the value of integrating our personal and professional lives. Her and Mary also discuss various topics from what it’s like to work in a start-up environment, how to invent the PMM function at an organizatio...

As an avid gamer and marketing expert, Amy has risen the ranks to become vice president and prominent leader in the PMM community. Tune in to hear her background and experience, the tools and skill sets she considers necessary to excel in your career, how she navigates and builds relationships with product management, and takes on the research and discovery phase. She also shares how she keeps a p...

What does it take to be a successful marketer and achieve a VP role? In this week’s interview we are joined by Kimberly, who was recently promoted to vice president at a fast growing company. Mary and Kimberly discuss what steps she took leading up to this opportunity, how she’s approaching her 30/60/90 day plan, and how curiosity and an eagerness to learn have aided in the acceleration of her car...

Welcome back to the Women in Product Marketing podcast. In this week’s interview Katharine and Mary discuss how Katharine got good at building and starting PMM teams. This is a skill that Katharine has honed over time - you won’t want to miss her invaluable advice and how she encourages a “learn it all” attitude vs a “know it all”.  Other topics of conversation that Mary and Katharine discuss are...

Welcome to season 3 of the Women in Product Marketing podcast. We cannot wait for you to hear from all of our superstar guests. While you wait for the new season to begin next week, join the conversation as Mary meets up with two fellow Sharebird hosts, JD Prater and Jeffrey Vocell. In this episode, they share advice for those trying to establish the function of product marketing at their business...

Connect with Seema on LinkedIn . Join Seema on Sharebird . 

Connect with Liz on LinkedIn . Join Liz on Sharebird . 

Connect with Priya on LinkedIn . Join Priya on Sharebird . 

Connect with Div on LinkedIn . Join Div on Sharebird . 

Connect with Kelly on LinkedIn . Join Kelly on Sharebird . 

Connect with Sara on LinkedIn . Join Sara on Sharebird .