Women in PR

In this conversation, Anke Schmidt shares her journey into public relations, beginning with an internship in France that sparked her interest in intercultural communication. She discusses her extensive experience working in Asia-Pacific as a communications leader for BASF, highlighting the cultural challenges and strategies she developed to navigate complex international environments. Throughout t...

In this conversation, Ana Adi and Ne discuss the evolution and significance of public relations (PR), particularly in the context of climate change campaigns and the application of framing theory. Ne shares her journey from academia to becoming the head of a PR department, emphasizing the power of PR in shaping public perception and behavior. They explore the importance of understanding cultural s...

In this conversation, Monique Zytnik shares her unique journey from being a physiotherapist to a public relations expert, discussing her experiences in Berlin and the inspiration behind her book on internal communication in the age of AI. She emphasizes the importance of understanding communication models, stakeholder mapping, and the impact of AI on communication strategies. Monique also addresse...

In this conversation, Shannon Bowen discusses her journey into public relations, emphasizing the importance of ethics in data usage and communication. She highlights the challenges posed by AI in the field, particularly regarding misinformation and data manipulation. Shannon advocates for a careful and ethical approach to using AI in communication, stressing the need for transparency and critical...

In this conversation, Sarah Waddington shares her journey into public relations, discussing the challenges women face in the industry, particularly regarding the glass ceiling. She highlights the importance of social mobility and the need for diversity and inclusion within PR. Sarah emphasizes the role of research in understanding these issues and advocates for structural changes in leadership to...

In this conversation, Ana and Marianne explore the intricate relationship between communication, cultural competence, and Public Relations. They discuss the importance of understanding cultural contexts in communication strategies, the need for cultural curiosity, and the role of empathy and exposure in fostering cultural competence. The conversation also explore effective communication strategies...

In this episode, Dr. Elizabeth (Liz) Bridgen discusses her research on the hidden aspects of public relations practice, particularly focusing on women working in stigmatized industries. She shares insights from her co-edited book "Women's Work in Public Relations" and discusses the importance of studying lived experiences in PR beyond mainstream corporate practice. The conversation explores the ch...

In this episode, Teodora Takacs shares her unexpected journey into the field of communication, detailing how her career evolved from a university clerk to a marketing manager. She discusses the importance of continuous learning, the role of personal projects in enhancing creativity, and the balance between work and side endeavors. Teodora (Teo) emphasizes the significance of intentionality in side...

In this conversation, Katie shares her journey into public relations, discussing her experiences with gender inequality and the importance of diversity in the field. She highlights her research on the intersectionality of gender and race in PR, the challenges faced by women, and the need for organizations to support diverse voices. The discussion also touches on generational differences, the role...

In this conversation, Heather shares her journey from Canada to Japan, detailing her career in public relations and communications, including her role with the Special Olympics. She discusses the importance of inclusion in sports, as well as her experiences of adapting to Japanese culture in her current role, and the dynamics of leading a diverse team at the Okinawa Institute of Science and Techno...

After a long awaited release, Series 3 of the Women in PR with Ana Adi podcast is finally ready for release thanks to the generous support of professional-podcasts.com and the patience of the amazing guests.

The pandemic has brought communicators a variety of challenges, greater pressure and visibility and a renewed sense of value. It also required reorganization and rethinking of both delivery and process. Just think of all in person meetings that had to move online, from team events to press conferences and autoshows. For this final episode, we’re coming home, to Germany, to chat with Katja Bott. Sh...

Is there something that unites PR practice globally? And more importantly, is there something that the PR practice as a whole can identify as its ideal professional self? Anne Gregory will help us find some answers to these questions. She is currently Chair of Corporate Communication at the University of Huddersfield and has formerly chaired the Global Alliance of Public Relations and Communicatio...

I met with Marian Salzman, Senior Vice President, Communications at Philip Morris International, for a fireside chat at the Global Communication Summit in 2020. At PMI, her work is focused on designing a smoke-free future as the company embarks on its journey of transformation. She’s also a trendspotter, a professional hobby as she calls it, and a much awarded public relations executive being list...

There’s often talk about international public relations yet it doesn’t seem to be very clear what exactly do we mean by it: PR work done by the same organization in multiple countries, PR work done together with an international team. What’s more, international PR and cross-cultural communication are often conflated, implying that communication practitioners are by default cultural translators and...

How can teams perform better and how can team members work better together. In this week's episode we talk about alignment as a process, the science behind it and the applications in practice.

Today we’ll focus on public relations for social justice, on the times when activism is public relations. To do so, we’ll also consider whether public relations practitioners themselves should be change agents. And we’ll be introducing a new view on theorizing public relations: queer theorizing. This is all part of Dr Erica Ciszek’s research and it is with them that we’ll be chatting today. They a...

Diversity and inclusion have become such a big thing recently… especially after the #blacklivesmatter protests in the USA in 2020, companies around the world (or perhaps their communication teams) felt that it was about time they spoke about the topic. But you see, PR is not diverse. We spoke about this in previous episodes and covered this more extensively in the Women in PR book as well. So, gen...

From the PR fields of activity, corporate communications is still the most visible and praised, as is media relations. But it is really non-profit organizations that have been innovating in the field and they have been making an impact, in the world and on the profession. The reasons for NGO communications success are multiple: from the way their values resonate with those of the people joining th...

We have often spoken about what practitioners and academics perceive to be the role and mission of public relations and communications. And while discussing strategy, measurement and evaluation and thus research, two issues in particular keep popping up: the balancing of multiple stakeholder interests and demands - and VUCA, the volatile, uncertain, complex and ambiguous context of the current pra...

It was 2019 when the Oxford Dictionary added the term “fake news” to its list of definitions. It turns out that the term has been around since the 1890s – something to do with a story about a mine in Milwaukee! Anyways, for communicators, fake news means trouble, for there is a lot more nuance there which encompasses accuracy of information, intent and effect. Our guest this episode: Carmen Romero...

Today we’re travelling back in time to the Kommunikations Kongress, one of Germany’s biggest events for communication specialists. Last year it was among the first ones to go hydrid featuring everything from face-to-face socially distanced sessions, online only sessions and live streamed sessions. The interview you are going to hear was recorded there, in the bright lights of the big stage of the...

Season 2 of Women in PR: an exceptional series, recorded in exceptional circumstances with exceptional people: guests, producers and supporters alike. Like with the previous edition we’ll swing between research and practice and travel from Germany, to Estonia, Belgium, the Netherlands, the United States and South Africa.

There’s so much discussion nowadays about leadership and management styles and so much questioning of whether gender makes any difference. There’s equally as much talk about PR’s ability to talk and do business. So, for this episode we’re turning to a powerful duo that fit all requirements: they are leaders, managers, business owners and women. Alina Damaschin and Eliza Rogalski co-own, according...

Are you still using AVEs, advertising value equivalent, to report your PR success? That’s bad, really bad. There are ways in which public relations contribution to the organizational success can be assessed and that requires long term measurement and evaluation. AI and machine learning can help here with the day to day numbers, but the overall picture and the responsibility of tracking and reporti...