Women In Leadership

Joining me on today’s show is Lorraine Pirihi.  Lorraine is known as The Productivity Queen – helping small business owners save time, make more money and get a life. After feeling tired, worn out, and over it, at the age of 53, she rebranded as "Relaunch Your Life" helping baby boomer business owners reignite their passion and purpose.  Three years ago she followed her son's dream of owning his o...

Hi this is Annemarie and welcome to another #ListenerIntoLead podcast tip for coaches and consultants who want to launch a podcast to nurture listeners into leads, get clients and build their business with their podcast. This is tip #7.  One of the most common questions I’m asked by coaches who are thinking of starting their podcast is – where do I start?   So in this tip I want to share what I sh...

Over the last few months inside my membership program for Coaches - The Influence Alliance, we’ve been spending time mapping out our strategies for the customer journey. Is this something you have in place in your coaching business?  Do you have a strategy in place that’ll enable you to build a relationship with a prospective client, nurturing and taking them from just getting to know you, through...

Hey, this is Annemarie, and welcome to another #ListenerIntoLead tip. This is tip #6. And this is the last of the main mistakes that I made when I started my very first co-hosted podcast 13 years ago, which we did for two years, and then even continued to do over the years with the other podcasts that I had.  I'm sharing these mistakes with you so that you can avoid making them and therefore not h...

One of the podcasts I host and produce is for one of our Podcast Network’s Alliance Partners – Business Women Australia. BWA is an Australian collective of women who are passionate about business success and personal growth.  Many of the conversations I’ve had with the women who are featured on Business Women Australia Podcast are so rich with insights I know have impacted the lives of our audienc...

Hey, this is Annemarie, and welcome to another #ListenerIntoLead tip. This is tip #5, I'm still covering some of the mistakes that I made 13 years ago when I started my very first podcast. It was a co-hosted podcast that started in 2008. Go back to a couple of tips. And I share a little bit more about why I started back in Tip #2, I believe it is, but today, I'm covering tip #5. And that mistake i...

Hi, this is Annemarie, and welcome to another #ListenerIntoLead tip. This is tip #4, which are the mistakes I made 13 years ago when I started my very first podcast.  This tip follows on from tip #3 – comparing and thinking a podcast is like mainstream radio, which is not. Your podcast audience, especially if you are attracting a niched audience of your ideal clients – can be far more engaged than...

Have you heard the saying ‘Less is more? It’s a paradox – an oxymoron, that has been used across many industries.  In fact, it’s something I’ve said too when it comes to a coach developing their message and content: Less IS More.  How so?   I share more in today’s episode.    RESOURCES:   Subscribe to my weekly newsletter – The Influence Bulletin  How to Become Distinguishable, Uncopyable and Irre...

Hi, this is Annemarie, and welcome to another #ListenerIntoLead tip. This is tip #3, which are the mistakes I made 13 years ago when I started my very first podcast.  My co-host and I assumed this too, however, we were wrong.  In fact, when my cohost and I hired mentors to help us monetize our podcast (back in 2008-2010) - many of them had come from mainstream radio and suggested we monetize our s...

Does this happen to you? You’re sitting with your fingers poised above the keyboard; however, a blank screen is staring right back at you.   You just can’t come up with a topic to write about, especially a theme that’s going to be relevant and of interest to your ideal client?   Yes? You’re not alone.   This was me several years ago every Monday as I sat in front of my computer ready to write an a...

Hi this is Annemarie and welcome to another #ListenerIntoLead tip.  This is tip #2, which are the mistakes I made and wish I had avoided 13 years ago when I started my very first podcast.   As businesses we know it can take multiple touchpoints for people to get to 'know, like, and trust' you.  And, there’s a difference between your audience building 'know, like and trust' with you as a podcast ho...

Want to know what the three keys to success are?  Hint: Clarity + Consistency + Constancy = SUCCESS  In this brief episode, Annemarie shares what each is and what you should be focusing on in order to position yourself for success.  Enjoy!  So, do you have the clarity you need in the areas I mentioned in today’s episode? Are you showing up consistently with the ONE clear and concise message? And,...

Hi, this is Annemarie, and welcome to another #ListenerIntoLead tip. This is tip #1.  A question I was asked once was "Is there a difference between podcasting and podcasting as a business?" My answer was, yes, absolutely there is a big difference.  It’s easy to start a podcast. We have incredible tools and technologies at our fingertips making it very easy to press record, start speaking or inter...

My guest today says, “If you are the smartest person you know, go out and meet some new people!”  Joining me on today’s show is Stefani Boyd. Stefani is a broker, mortgage, and loan expert who specializes in helping real estate agents gain an edge in this competitive market and has both her real estate and mortgage broker licenses and is the CEO of her own corporation. She is a proud Air Force mom...

Hey, it’s Annemarie - welcome to another 30DaystoDistinction tip where I’ll be sharing 30 tips over the next 30 days as part of our 30DaysToDistinction Challenge to help you become distinguishable, uncopyable, and irresistible, so you are THE choice vs just A choice for your ideal client and can continue to bring real change in your sphere of influence with your message and expertise.  This is Tip...

My guest today says, “If you have conviction that you have something to offer the world that will change it, you must go after it doggedly--someone needs exactly what you feel compelled to create.”  Joining me on today’s show is Melinda Haughey.  Melinda is a former U.S. intelligence professional and researcher who has done stints as a UX professional at Accenture, Facebook, and Dell. She uses her...

I've spoken to SO many aspiring entrepreneurs over the last decade (or so) who were all at the beginning of their journey of finding their 'THING'. Their INNER BRILLIANCE (as I like to call it).  [Disclosure: I can SO relate to this, as it has been my own journey too].  At the core of our Inner Brilliance is often an innate talent - a strength that comes naturally to us. And, because it comes so n...

Everyone has the potential to achieve greatness – whatever ‘greatness’ means to you.  For you, it may mean reaching a level of success and accomplishment you never thought was possible.  Or perhaps, it’s making a much bigger impact in the lives of your clients and community, by facilitating life-changing transformation.  Or maybe, it’s a combination of the two – you have a mission- and purpose-dri...

If you’ve been following along during the last 28 days during our 30DaysToDistinction Challenge, Tip #19 was when I shared the importance of building Reputation Equity vs Vanity Numbers – because your reputation is bankable, especially as a coach and consultant who wants to be seen as a trusted authority and have clients invest in your programs – and vanity number are not.   If you’ve attended one...

Have you heard this powerful quote before? “Life is like photography. We develop from the negatives.  It’s a quote Annemarie has reminded herself of a LOT over the years as she’s picked herself up and dusted herself off from yet another failure or disappointment.  In fact, it was those failures and disappointments and the many lessons she learned, which are now principles and steps she teaches her...

You only need to look online to find numerous marketers talking about how you need to do this in order to get more clients, or this new bright shiny object is THE answer. Whatever the tactic, or whatever the bright shiny tool there’s one key thing that none of these marketers talk about.  And, that’s - just because you can – doesn't mean you should.  Just because you can (fill in the gap of the ta...

As a coach, do find yourself offering your client a discount to influence them into investing in your program or package? Or do you cave in and offer a discount when your prospect asks for one?  If you’ve answered yes to either one of those situations you’re certainly not alone. Annemarie admits this is something she’s done in the past, too. However, over the years she’s realized this is not the b...

Whenever you create a piece of content there has to be an end in mind AND a next step that you encourage your ideal client to take that gets them into the next step, the next phase of the customer journey as you continue to build know, like and trust.   The purpose of your content is of course to bring value, and position yourself as a trusted authority, with the content so good, that when you inv...

Hi, this is Annemarie – welcome to another episode.  This is the fourth part of a series I’ve been running. If you’re only just joining me the series was specifically for coaches or consultants who felt like the world’s best-kept secret. This may be you and while your experience is vast, you’re secretly frustrated, because, despite all of your hard work, you’re just not getting the visibility, rec...

Hey, it’s Annemarie - welcome to another 30DaystoDistinction tip where I’ll be sharing 30 tips over the next 30 days as part of our 30DaysToDistinction Challenge to help you become distinguishable, uncopyable and irresistible, so you are THE choice vs just A choice for your ideal client and can continue to bring real change in your sphere of influence with your message and expertise.  This is Tip...