Woman Owned: The Growth Podcast for Women Entrepreneurs

As an ambitious, high-achieving leader, you're likely in the habit of setting goals. However, it's also highly probable that you don't always achieve them. Why is that? Is it a lack of discipline or motivation? Are you aiming too high or too low? Do you need to be setting different goals altogether?   American social psychologist and Associate Professor of Psychology at NYU Dr. Emily Balcetis is h...

Even the most smart and successful founders would love to be able to increase their sales conversion, and it all boils down to setting up your business ecosystem in a way that maximizes your ability to do so. Eleanor is identifying the core problems that are blocking you from growing your sales conversion to freakishly high levels and the structural changes necessary to create a seven-figure busin...

At best, social media platforms are fun, vibrant, and high energy. At worst, they're crowded, loud, and overwhelming. As a result, even the most brilliant and experienced women founders struggle to figure out how to use them effectively to drive legitimate business results, feel exhausted, and aren't seeing ROI from their efforts.   Tune in this week to learn a powerful three-step approach that wi...

If you want to experience growth in your business without overworking, having to hire more team members, or come up with new offers, all while you as a leader have more open time in your schedule than ever before, you need to practice the art of deep niching .   Discover three micro lessons about deep niching, and why the key to growth isn't about working harder, but focusing harder. You'll hear h...

You might have heard the term, "The riches are in the niches" thrown around in business. But what does that really mean for you as CEO of your company?   Listen in to discover how to increase your sales philosophy and speed up the flow of money by unlocking your riches in your niches. You'll hear how having the courage to refine can change your life and business, how to get clear on what your Most...

If you think about the most successful companies in the world, they've all invested in building unforgettable brands that emblazon their presence in the marketplace. They deliver that X factor that calls to their most valuable buyers, and it's reinforced by their brand promise .   Join Eleanor this week as she's walking you through the what and the how of embodying brand promise as a leader, why y...

If you currently run a service-based business, or run a product-based business but want to add new revenue streams by offering services, listen up. Tune in to discover what the three phases of building a PPAM business are, what to expect as you move through each stage, the foundational pieces you need in place to grow, and the milestones and specific tasks you'll be aiming for in each phase.   Get...

For over a decade, Eleanor ran an extremely successful consulting business. However, the downside of this model was that if she stopped working, so did the money. So eventually, she decided it was time to create something that was more lasting, leveraged, and had higher income potential.   In this episode of our Foundations series, Eleanor is introducing you to a business structure called PPAM or...

Discover how to declutter your business and apply seven-figure constraints to create a sustainable business that is custom made for you. You'll learn what happens when you don't apply constraints, and how being intentional about the constraints you're going to put in place will create a cash machine that can build wealth, impact thousands of people, and grow well beyond you.   Get full show notes...

If you want to be a powerful, visionary leader who can step into the fullness of her mission, you need space. The problem is that women have historically been denied space. Therefore, it's a revolutionary act for a woman to give herself space, and Eleanor is showing you how on this episode. Discover how to offer yourself space so you can build your big, bold, and beautiful business with Eleanor's...

As you think about your professional development in 2023, you might be considering what you're going to invest in as part of your plan. As a coach, Eleanor has led both group mastermind experiences as well as one-on-one coaching containers, and she's here to share insights that may surprise you about the relative value of each. You'll learn how to identify which one you might need, and why the gro...

70% of the voices of authority heard in Canadian media as experts and commentators are men, compared to the 30% share women have. This is a statistic found by Informed Opinions, a non-profit that is all about amplifying the voices of women and gender-diverse people for a more equitable society. Eleanor's guest today is Shari Graydon, the catalyst and director of this organization, and she's here t...

One of the big themes we've been exploring here at Safi Media is how women entrepreneurs can grow their businesses by tapping into the power of corporate supply chains. This is a huge topic with so much to explore and unpack, and this week, you get to listen in to a powerhouse conversation Eleanor had with an expert in this arena.   Christianne McMartin is the National Small Business Lead for The...

In the Power + Presence + Position Business Accelerator and The Incubator, coaching, mentoring, and thought partnership are key components that are interwoven into how Eleanor delivers these programs. She believes all three are required for you to perform at the highest level as an entrepreneur, but what are they really?   Tune in this week to discover the differences between coaching, mentoring,...

Over the last two decades, Moe Carrick has created a lucrative consulting company that has served an incredible roster of high-caliber clients. However, being time-starved proved to be unsustainable, both in her career and family life.   This week, h ear Moe's journey of scaling a Jewel business, and how her case study was our inspiration for the 500K Offer. She's sharing the pivotal moment she de...

Tapping into major global supply chains and major export markets might be something you're working towards in your business. To do that, you need to learn how to effectively partner and do business with big corporations, and Eleanor's guest today is an accomplished strategic communications expert with years of experience in government, community, and media relations.   Devon Girard is the co-found...

Join Eleanor in this episode to discover the difference between growth and scaling, and how to intentionally decide which you're working towards. Eleanor is sharing why you might currently feel conflicted about growth, how to design your business based on scale, and why doing so will inject simplicity into your mission and produce more cash, influence, and autonomy.   Get full show notes and more...

Discover the three big trends that will shape and inform your marketing throughout 2023. You'll hear how, without awareness of these trends, you will limit your own capacity to market and share your message in a way that is authentic, meaningful, and effective, and you'll also learn Eleanor's three-step process that will provide structure for how you approach marketing in 2023.   Get full show not...

Social media is flooded with content about scaling to seven figures. However, without taking the time to articulate why scaling to seven figures is a meaningful metric, there's a danger of the million-dollar mark becoming the woman entrepreneur's version of 36/24/36 (the ideal bust to waist to hips ratio). Join Eleanor this week as she explores why seven figures in revenue is a worthy goal for wom...

If you're ready to focus on finishing 2022 strong with a level of fearlessness that will allow you to meet the challenges of entrepreneurship with joy, listen in. Eleanor is talking with Anu Bidani, a graduate of her programs and an award-winning entrepreneur in her own right. Anu is the founder and CEO of STEM Minds, a company that offers cutting edge STEM programs to youth, and she is is offerin...

Business is a game of runs. Like in sport, if you want to be successful in the long term, you have to be able to play the game both when everything is going your way and you can't seem to miss a shot, and maintain your composure when it goes the other way and you just can't catch a break. This week, discover what baller moves are, and why it's time to take bold, decisive action that is going to co...

At Safi Media, Eleanor teaches the importance of packaging your knowledge and expertise not just as a service, but as a piece of intellectual property. And to grow, you need to think deeply about the core philosophies that underpin your offers.   Listen in this week to discover the pillars of Eleanor's personal coaching philosophy, and why having a clear philosophy that governs your work is vital....

This week, Eleanor is exploring the concept of You, The Innovator, and is joined by financial journalist and best-selling author on women and innovation, Katrine Marcal.   Katrine's newest book, Mother of Invention: How Good Ideas Get Ignored in an Economy Built for Men was an instant best-seller, so they're digging into the core themes around women and innovation that Katrine has uncovered and ex...

Shonda Moralis is a women's mindful empowerment coach, speaker, psychotherapist, and author, and she joins Eleanor this week to walk you through her biggest insights that will help you develop a powerful mindfulness practice in your business. She's offering her take on the consequences of not treating mindfulness as a non-negotiable part of your business, and her top tips for bringing simplicity a...

If you want to know the first and most critical factor driving your ability to scale to seven figures in annual revenue, listen in. You'll discover how working with the Safi Media team will leave you 6X more likely to scale to this level than the typical North American numbers for women-owned businesses, and the three activities that will dramatically free you up to lead your company.   Get full s...