Eleanor Beaton
Woman Owned: The Growth Podcast for Women Entrepreneurs
Get inspired as Eleanor shares transparent insights about her own journey bootstrapping a media and coaching company from a $5K business loan to millions in revenue. A practical business and leadership podcast for the established woman entrepreneur who wants to go from good to great. Woman Owned brings you case-study style interviews where leading entrepreneurs and CEOs share detailed breakdowns of specific growth strategies, how they implemented them and the financial results. Host Eleanor Beaton goes beyond pop psychology and woo to deliver hard-hitting insights on how social conditioning im...
Author
Eleanor Beaton
Category
Podcast website
Latest episode
Jul 7, 2026
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Episodes
[FFL 160] A Power Tweak that is Rocking My World 28.06.2018 7:42
As your life, your business, and your career continue to evolve, it's common to need to make tweaks and changes within your personal and professional life to continue your journey to achieving success. Even small changes can have a significant impact on how you show up in the world. Keep Reading >> Today, I want to share with you one small tweak that I recently made in my personal life and how it...
[FFL 275] A Masterclass in Personal Branding 26.06.2018 1:06:41
In an age where fame is celebrated for fame, many fierce feminine leaders hold themselves back from building a powerful personal brand. Some even believe that building a personal brand is little more than a vacuous, attention-seeking activity when, in reality, it is so much more than that. Keep Reading >> On today's episode, I'm sharing a replay of a recent personal branding training seminar calle...
[FFL 274] NumberCrunch CEO Susan Richards on The Power of Practical Solutions 21.06.2018 51:11
Susan Richards is an entrepreneur, accountant, and the Co-Founder of two highly successful businesses - Numbercrunch, Inc. , and Givopoly . Numbercrunch is a forward-thinking accounting support company focused on helping startups and small and mid-sized enterprises manage their business finances through Virtual CFO, accounting, and bookkeeping services. Keep Reading >> In 2012, she founded Givopol...
[FFL 203] Lolly Daskal on How to Lead from Within 19.06.2018 40:16
Lolly Daskal is the CEO of Lead From Within, a New York Times best-selling author, and one of the most sought-after executive leadership coaches in the world who has worked with executive leaders in hundreds of companies across 14 countries. Her proprietary leadership program has helped leaders enhance their performance to make meaningful impacts in their companies, their lives, and the world. She...
[FFL 174] Perfection Addiction - 5 Strategies to Cope 14.06.2018 23:27
As highly ambitious women, striving to reach our goals, dreams, and meet the needs of our clients often leads us to striving for the near-impossible – perfection. Highly ambitious, professional women and female entrepreneurs often find themselves spending countless hours changing, tweaking, revising, and polishing our work – whether it's that next blog post or the next big course we want to launch...
[FFL 273] Gossip Queen Lainey Lui on Why We Need to Prioritize Women's Conversations 12.06.2018 35:12
Lainey Lui is a world-renowned celebrity gossip and news maven, a reporter on CTV's etalk , and the Co-Host of the CTV's new daytime talk show, The Social. She is the founder and Editor of the Lainey Gossip blog, a website that attracts millions of celebrity gossip enthusiasts per month and has covered hot celebrity stories such as Prince Harry's and Meghan Markle's Royal Wedding, Prince William's...
[FFL 138] The Only Woman in the Room with Elem Rinomato 07.06.2018 37:46
As a woman, it can be challenging to gain the respect you deserve if you are working in a male-dominate industry and now one knows that better than today's guest. Keep Reading >> Elem Rinomato's journey into the construction industry began at the tender age of 8 when she asked her father the simple question, "Daddy, what is drywall?" Today, she is the president of Torino Drywall, a company that bu...
[FFL 272] Why Everything You've Learned About Personal Branding is Wrong 05.06.2018 31:53
When it comes to personal branding, there is a lot of conventional wisdom, information, and insight floating around the internet. From articles in business magazines and on LinkedIn to professional development workshops, training, and books - there are dozens of "experts" teaching others how to build their personal brand through conventional methods and wisdom. On the surface, most of this advice...
[FFL 220] Powerhouse Career Strategies with Michelle Froah, Marketing VP at Samsung 31.05.2018 26:52
Michelle Froah is the Vice President of Marketing Excellence, Strategy, and Integration at Samsung Electronics America. She played a crucial role in the marketing efforts of Samsung to regain consumer trust after the recall of Galaxy Notes 7. She is also the director of Brandable, a Singapore-based marketing and branding consultancy company.
[FFL 271] Athleta CMO Andrea Mallard on Creativity in Business 29.05.2018 56:01
Andrea Mallard is the Chief Marketing Officer at Athleta , an ethical apparel brand recognized for their yoga wear and clothing line designed to inspire women and girls to reach their full potential. Andrea received her bachelor's degree in International Politics and English Literature from Queens University in 1999 and her master's degree in Media from the London School of Economics in 2001 - gra...
[FFL 185] 5 Strategies to Toot Your Own Horn Without Coming Off As Obnoxious or Braggy 24.05.2018 12:19
Do you strongly believe that working hard produces its own results and rewards? That if you work hard enough, you won't need to "toot your own horn" and share your accomplishments with others because, ultimately, your hard work is proof of your success and accomplishments? Keep Reading >> Many brilliant, high-achieving professional women shy away from talking about themselves, their accomplishment...
[FFL 270] CEO and Strategic Communications Advisor Sue Jacobson on the Power of Taking Risks 22.05.2018 46:08
Sue Jacobson is the founder and CEO of Jacobson Strategic Communications , a media and public relations firm brainstormed with legendary GE CEO Jack Welsh and New York Times bestselling author Susie Welch in 2010. She has provided public relations services to dozens of companies and organizations including the University of Pennsylvania, Education Testing Services, Pennsylvania Tourism Economic De...
[FFL 269] Silicon Valley entrepreneur Sramana Mitra on Why We Need To Stop Chasing Unicorns 15.05.2018 35:19
Sramana Mitra is Founder of One Million by One Million, the first and only global virtual accelerator. She is the author of the Entrepreneur Journeys book series as well as the Vision India 2020 and Billion Dollar Unicorns books. As an entrepreneur and CEO, she successfully ran multiple businesses, including Intarka, DAIS Infotech, and Uuma, Inc. and holds a master's degree in Electrical Enginee...
[FFL 216] Why Brilliant Women Struggle with Visibility And What To Do About It 10.05.2018 36:40
Brilliant women like you are brave enough to create their own businesses, build an exceptional team, and have life-changing ideas they want to share with the world. Sadly, not all brilliant women are brave enough to speak in front of an audience or make their voice heard in a boardroom or show their capable and competent selves because of this genuine and crippling fear - the fear of being visible...
[FFL 268] Why You Need To Triple Down on Your Personal Brand This Year 08.05.2018 15:10
If you want to make a strong impact in the world while doing the work you love, you need to build your personal brand. Many fierce leaders struggle with building their personal brand, so they turn to information on the internet or published books to seek tips and strategies that will help them create the brand they desire. Unfortunately, most of these tips and strategies are either outdated or ine...
[FFL 198] Kathryn Ferrero on the Art of A Big Career in A Big Company 03.05.2018 48:24
The ability to have clarity on your message and what you bring to the table at your organization is critical to your career. It helps instill a sense of confidence, certainty, and self-clarity in everything you do. Keep Reading >> My guest today, Kathryn Ferrero, is the Chief Marketing Officer at AXA Equitable Life Insurance where she oversees all aspects of the company's marketing outreach incl...
[FFL 267] Mari Smith The Queen of Facebook 01.05.2018 37:05
Born in Scotland and growing up as a shy girl in British Columbia, Mari Smith is now one of the world-renowned experts on Facebook and social media and has been coined the "Queen of Facebook." With a passion for both people and technology, she provides training and consulting services to entrepreneurs and businesses through her digital marketing agency . She is the author of the book The New Relat...
[FFL 266] Daily Harvest Founder Rachel Drori on the Art of the $43Million Deal 26.04.2018 35:49
Rachel Drori is the founder of Daily Harvest , a frozen meal subscription service that provides healthy, whole, and unrefined foods without compromising nutritional value. In 2016, Rachel's company went national and had over one million smoothie sales. Due to its success, the company has attracted celebrity investors such as Gwyneth Paltrow, Serena Williams, Olympic gold-medal winner Shaun White,...
[FFL 265] Speak Up, Buttercup- Why Powerhouse Women Won't Stay Silent 24.04.2018 14:42
Gender inclusion in the corporate and working world has come a long way over the last several decades. However, now that more women are starting to hold seats at the tables where the big decisions are made - many female leaders struggle with speaking up, providing their valuable insight, and making meaningful contributions to the conversations and decisions that are being made. Keep Reading >> On...
[FFL 264] Etsy CFO Rachel Glaser on How to Accelerate Your Career with a Brand First Approach 19.04.2018 44:13
Rachel Glaser is the Chief Financial Officer at Etsy , an e-commerce company with a unique focus on offering handmade and vintage products and supplies. She has over 30 years of experience serving in senior executive roles within finance departments at several well-known brands such as Leaf Group and Move, Inc as well as serving as the Senior Vice President of Operations Finance at Yahoo and The W...
[FFL 262] Building a Powerhouse Career in Fintech with Blispay Co-Founders Tonya Flickinger and Christine Poulon 12.04.2018 47:29
Tonya Flickinger and Christine Poulon are two of the five co-founders of the FinTech startup company, Blispay - a company dedicated to pioneering the next generation of point-of-sale financing solutions for merchants and consumers. As Head of Operations with the company, Tonya is responsible for designing, implementing, and launching consumer lending and merchant financing products as well as buil...
[FFL 261] 5 Self-Promotion Fears That Are Holding You Back 10.04.2018 21:29
Many women tend to downplay their achievements. They are worried that their efforts to get out there and own their accomplishments may come across negatively - as if they're showing off. This worry is only one of the many fears that prevent women from moving forward and from knowing what they are capable of accomplishing. Keep Reading >> Today, I'm sharing five self-promotion fears that could be h...
[FFL 260] Why Successful Women Are More Selfish 05.04.2018 23:59
While society thinks that being selfish is something negative, there are advantages - especially when it comes to your professional life. This "selfishness" does not mean you should neglect your responsibilities and valuable relationships. It simply means giving yourself time to focus on your priorities so you can have the energy to make progress on the things that are essential to you and your ca...
[FFL 259] Why Your Fear of Overwork is Killing Your Ambition 03.04.2018 16:38
Many women obtain a certain level of success by following the rules in the world of business -- a world initially built for and by men. These rules have taught us that if we keep working hard and striving for our goals, we'll reach that next level of success. Some women decide to play a smaller game, neglecting their dreams and ambitions out of fear of being overworked, overwhelmed, and disrupting...
[FFL 258] Ruling Silicon Valley HER Way with Michelle Zatlyn 29.03.2018 42:50
Michelle Zatlyn is a co-founder and the Chief Operating Officer of CloudFlare , a web performance and security company that helps make the Internet fast, safe, and reliable for users around the world. She has been recognized locally and globally for her entrepreneurial efforts and success, including Fortune Magazine's Most Influential Young People in Business and Elle Magazine's Women Who Rule Sil...
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