Lauren Palmer
WISE: Women Inspiring Sales Excellence
This show is where we celebrate the brilliance of sales leaders and dive deep into the strategies shaping the future of our profession. At WISE, we’re all about empowering individuals to thrive in sales by championing diversity, ethical practices, and a values-driven approach. In each episode, Lauren Palmer sits down with trailblazing leaders who share their insights, challenges, and secrets to success in this dynamic industry. Together, we explore how to elevate sales into a respected, rewarding, and impactful career—one conversation at a time.
Where to listen?
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Episodes
The Puzzle of Inside Sales Leadership with Lynn Hidy 12.06.2026 42:39
The sales leadership move most teams skip might be the one changing everything. Lynn Hidy, author of Mastering Inside Sales Leadership, joins us today to explain why inside sales leaders need a vision, a coaching rhythm, and a way to diagnose team performance before adding training. Along the way, we see how leaders can raise team output by removing roadblocks and coaching toward each seller’s “wh...
Leading at the Top: Women, Revenue & Real Influence with Penny Orme 04.05.2026 35:45
What can women in sales do to manage a successful career progression? Today our guest is Penny Orme, a leader with over 30 years of experience in B2B software companies. Now, she supports B2B tech companies through advising and consulting. During the episode, Penny emphasizes why it’s important to champion women to be successful in sales, and shares tips on how women can utilize their unique chara...
How To Never Miss A Target with Erica Neal 01.04.2026 46:01
What does it take to be consistent and authentic in your sales performance? Today we’re joined by Erica Neal, the Director of Sales Alignment at tmp, and she has amazingly never missed a target. In our conversation, Erica reveals the unique perspective she has on approaching targets and how it helps her meet them in advance. She also discusses the importance of a human approach to sales, how sales...
Lessons from the Follow Up Queen with Evelyn Oluwole 23.02.2026 35:50
How can you use following up as a cheat code to success in sales? Our guest today is Evelyn Oluwole, AKA the Follow Up Queen, who is known for turning ambition into action. With over two decades of experience, she’s held senior roles at ASOS, Yahoo, Viacom, and now at WeTransfer. Evelyn emphasizes follow up as a mindset that helps shape careers and lives. During the episode, she shares her experie...
Rest as a Strategy: The New Playbook for Leaders in 2026 12.01.2026 40:07
How does rest help teams and leaders thrive and create long-term success? Today our guest is Hannah Godfrey, Founder of I am pausing, which helps leaders and teams achieve sustainable high performance through a combination of science-backed psychology and embodied practices. Hannah has her own experience with burnout, so during the episode she shares how hustle culture impacts teams, the role the...
The Corporate Human Playbook with Casey Calkins 16.12.2025 42:43
How can sales leaders better understand and support their team members? Today we’re joined by leadership coach and business consultant Casey Calkins. In 2023, Casey founded C2it Partners, a consultancy that specializes in sales leadership development as well as small and medium business advising services. In our talk, she shares her expertise on sales leaders, and explains the many ways they can b...
The Modern Saleswoman: Confidence, Communication & the Power of AI with Sara Brownstein 21.11.2025 37:17
What can you do to make a career pivot in sales feel less intimidating? Today’s guest, Sara Brownstein, transitioned from a career in teaching to the tech world, starting in an entry level position and gaining two promotions quickly. Now, she has impressively worked her way up to become an Enterprise Account Executive in Software Sales, and is on a mission to empower more women to see a successful...
From Buyer to Boardroom: The Power of Observing, Asking, and Owning Your Path with Rebecca Aliab D 20.10.2025 40:12
Discover how one leader turned her unique skill set into a powerhouse sales career. Today we’re joined by Rebecca Aliab D, the US Board Lead for The Women in Programmatic Network. Rebecca’s journey through sales looks a little different compared to most, which highlights the different avenues that can take a person into sales. In this conversation, she shares her tips for building positive relatio...
Hunter, Farmer, Gatherer: Finding Your Sales Fit with Kristie K. Jones 08.09.2025 43:45
How can you find a role that plays to your unique individual strengths? Today we’re joined by speaker, author, and process consultant Kristie K. Jones. Kristie helps organizations elevate their sales process by getting her hands dirty so she can help them drive more revenue through their customer success teams. She’s passionate about coaching sales teams to help them reach their full potential. To...
Cold Calling Is Not Dead! with Leslie Venetz 20.07.2025 47:47
Is cold calling an outdated strategy, or is it still worth focusing on in sales? Leslie Venetz is a top B2B sales expert, sought-after speaker, and founder of The Sales-Led GTM Agency. She was named the 2024 Sales Innovator of the Year, and she's one of the most influential voices in modern sales. Today, she joins as a guest on the podcast to share her journey through sales, including her biggest...
Yes, We Can: Motherhood and Sales Leadership on Our Terms 18.06.2025 35:58
What’s the secret to excelling in sales while being a present parent? Today we’re joined by B2B sales and media expert Stephanie LaBasco. Stephanie is the Senior Agency Partnerships Director at DemandScience and leads relationships with top media agencies to help global brands drive measurable demands. She’s also passionate about advocating for women in sales and a proud mom of two boys. Topics di...
Engineer Turned Sales Leader: Why You Don’t Need to Be Loud to Lead 19.05.2025 40:06
What does it take to be memorable in a crowded, competitive space? Shari Begun, a transformative sales and strategy leader, has a track record of delivering billions in revenue. She’s known for leading high-performing teams, optimizing global operations, expanding market share, and more while navigating evolving customer demands. She’s also passionate about mentoring the next generation of talent....
Leading with Grit, Landing with Humor with Miram Ebrahim 15.04.2025 34:43
How does this senior sales leader use humour to make professional connections? We’re chatting with Miram Ebrahim, the Senior Director of Strategic Enterprise Sales at Criteo. Miram brings a refreshing authenticity to sales. She’s not afraid to be different and relate to other people using something funny or interesting. It might not always go as planned, but in sales, a “no” is bound to happen—it’...
Personal Branding Mastery and What NOT to Do as a Sales Professional with Christina Minshull 06.03.2025 34:49
What secrets will this top sales strategist reveal about building authentic connections that redefine success in enterprise sales? We’re looking at the intricacies of sales mastery through personal branding today with Christina Minshull, CEO of The Brand Audit. With her impressive collaborations alongside industry giants like EY and LinkedIn, she unveils the secrets of turning genuine connections...
Getting Out of Survival Mode, Through Scalable Revenue with Monica Stewart 06.03.2025 37:51
How can mastering self-awareness transform your leadership style and drive success in the sales industry? Today we’re welcoming Monica Stewart, a sales powerhouse with over 15 years of experience, to guide us through the art of personal branding and leadership in sales. Monica shares her strategies for guiding startups to scale sustainably, highlighting the importance of understanding buyer person...
How to Nail Personal Branding and Social Selling Success with Hannah Ajikawo 15.02.2025 31:27
Are you ready to unlock the secret of social selling through authentic engagement and "social giving"? I'm thrilled to welcome Hannah Ajikawo, an award-winning go-to-market consultant and the founder of Revenue Funnel. Hannah's inspiring journey into entrepreneurship in 2019, despite financial uncertainties, underscores the critical need to amplify female voices in the B2B sales industry. She reve...
Trailer 28.01.2025 0:43
Visit https://female-leader.com. Thanks for listening!
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