Wise Practice Podcast

Are you investing in marketing for your therapy practice but wondering if it's actually working? In this episode of the Wise Practice Podcast, I'm joined again by Neal Samudre, founder of Sambright, to talk about what practice owners really need to know before they decide to start, stop, or change their marketing strategy. We talk about why marketing is not a quick fix, how long you should give SE...

Before you cut another expense in your practice, ask yourself this: what is it costing you *not* to have it? In this episode of the Wise Practice Podcast, I'm joined by Julie Herres, founder of GreenOak Accounting, to talk about making wise money decisions in your private practice. Y'all, this has been a challenging year for practice owners. So many of us are feeling the pressure around finances,...

What if building your practice alone isn't strength, but isolation? Y'all, practice ownership can feel lonely real quick. You're making decisions about money, hiring, marketing, systems, leadership, and growth while also trying to stay grounded in your values and your faith. In this episode, Amy Dover wraps up her Wise Practice Podcast takeover with a conversation for Christian practice owners who...

What would you tell yourself if you could go back to the very beginning of your group practice? Y'all, that question will make you think. In this episode, Amy Dover is taking over the podcast again as part of her June series on group practice ownership. Amy is a licensed marriage and family therapist, owner of Dover Counseling Services in southeastern Alabama, and a Wise Practice consultant with o...

Amy Dover is taking over the Wise Practice Podcast for this special June series, and today she's talking about one of the biggest milestones in private practice: hiring your first therapist. In this episode, Amy shares the story of hiring her first clinician, the mistakes she made early on, and what she wishes someone had told her before she stepped into the role of employer and leader. She talks...

Leading a practice can feel lonely in a way most people don't fully understand. In this special Amy Dover takeover episode, Amy kicks off a four-part series for the month of June by naming something a lot of practice owners feel but don't always say out loud: the loneliness of leadership. Whether you're a solo practice owner or leading a group, there are decisions you carry that your spouse, frien...

I'm usually the one asking the questions around here… but in this episode, Laura Long flips the script and interviews me about something I know so many of y'all are thinking about right now: What does it actually look like to build income streams beyond the therapy room? We got real about the journey behind Wise Practice, the fears and risks that came with starting something new, and the tension s...

What if the next step in your practice isn't more clients… but something completely new? In this special Wise Practice podcast takeover, Laura Long joins the show to talk about multiple income streams for therapists, how to know when you're ready to expand, and why "passive income" usually isn't as passive as social media makes it sound. From supervision and teaching to consulting, intensives, and...

Y'all ever feel that little knot in your stomach when it's time to talk about money with a client? Like you know you're called to this work… but charging for it still feels uncomfortable? In this episode, I'm sitting down with Beth Rontal, a clinical social worker and documentation expert who has helped thousands of therapists turn their clinical work into clear, compliant notes that actually prot...

Y'all ever feel like you've got a really good idea… but no clue how to actually turn it into income? Maybe you've thought about creating a course, writing a book, or building some kind of passive income stream—but it just feels overwhelming. Or maybe you've tried, and it didn't go the way you hoped. In this episode, I'm sitting down with Jenny Melrose to talk about what it really looks like to bui...

Y'all… if your website feels confusing, overwhelming, or just not bringing in the right clients… this one might hit a little too close to home. Because the truth is, most practice owners don't have a marketing problem. They have a messaging problem. In this episode, I'm sitting down with Kris Jones to talk about something that can completely change how your practice grows without adding more to yo...

If you've ever tried to lead your practice well while your real life feels heavy… this one's for you. Because let's be honest, y'all—no one teaches you how to run a business, care for clients, honor your faith, and carry your own hard season at the same time. In this conversation, I'm joined by Rebeca Gilbert, and we're talking about what it actually looks like to build a sustainable therapy pract...

If marketing your practice feels uncomfortable, you're not alone. Y'all, most of us didn't get trained in this. We thought we'd be sitting with clients… not figuring out websites, messaging, and how to get found. In this episode, I'm talking with Bianca Hughes about how to market your practice in a way that actually feels natural and not salesy. We get into why therapists avoid marketing, how impo...

Y'all ever look around at your practice and realize you're doing something just because "that's how everyone else does it"… but deep down, it's not really working? In this episode, I'm sitting down with Zack Ufland to talk through five things practice owners might need to stop doing. And I'll be honest, some of these might ruffle a few feathers. We're talking about things like offering free consul...

Thinking about leaving your group practice… but not sure when (or how) to actually do it? In this episode, Whitney sits down with Zack Ufland to talk through what it really looks like to step out on your own and build a private practice that actually supports your life. From timing your exit to managing risk and setting up your foundation, this conversation goes beyond logistics and gets into the...

What does it look like to care for vulnerable clients without burning out your team or compromising the sustainability of your practice? In this episode, I'm joined by Susan Melendez Doak, LPC, a group practice owner in rural Oregon who has built a practice centered on serving her local community, including Medicaid clients and other often-overlooked populations. Susan shares how she created a mod...

What does it actually look like to grow a group practice across multiple locations? In this episode, I'm joined by Todd Call, co-owner of Triology, a Christian counseling group practice based in Kalispell, Montana. Todd has nearly three decades of experience as a therapist, and today his work focuses on visionary leadership and building organizations that help people thrive. Todd shares how Triolo...

​​Have you ever asked yourself, Should I niche down… or am I going to lose clients if I do? I hear this question all the time from practice owners. We're trained to treat a wide range of issues, so choosing a specialty can feel risky. But what if clarity is actually the thing that creates momentum in your practice? In this episode, I sit down with David Sanchez, founder of Charlotte Counseling Ass...

What if your lowest-paying insurance panel is costing you thousands a year… and you didn't even realize you could ask for a raise? In this episode, I sit down with Jeremy Hinote, owner of Savannah River Counseling in Augusta, Georgia, to break down exactly how he negotiated a major reimbursement increase with one of the most notoriously difficult payers: Tricare. And yes, it worked. Jeremy shares...

Running a successful practice can slowly crowd out the very faith that called you to this work in the first place. In this episode of the Wise Practice Podcast, I sit down with Jordan Raynor to talk about how to make space for the sacred in your practice without adding more to your plate. We explore what it looks like to shift from working for God to working with God, and how that simple change ca...

Lent doesn't have to feel rigid, heavy, or like one more thing you're failing at as a practice owner. In this episode, I'm talking about how to actually practice Lent in a way that's gentle, meaningful, and realistic for the season of life and leadership you're in. We're moving away from rules and performance and toward relationship—creating space for God in the middle of running a practice, makin...

If you're a practice owner, chances are you're reading this while doing something else—answering emails, moving between sessions, or thinking about what still needs to get done today. I know that pace well, and I also know how easy it is for even meaningful things to become "just one more thing" on a full plate. This episode isn't about adding another strategy or asking you to work harder. It's an...

I'm really glad you're here today because this episode is a little different and honestly pretty personal for me. I'm talking about something I've never shared before, what it was actually like to write my first book. Not the polished highlight reel version, but the real behind-the-scenes story. The doubts, the learning curve, the surprises, and the parts I didn't expect at all. If you've ever tho...

Today's episode is the final part of our January series, Staying the Course, and honestly, it might be the most grounding one yet. We're talking about what faithful investment actually looks like—especially in seasons where things feel uncertain, noisy, or just plain overwhelming. If you've been wondering, What is actually worth my time, energy, or money right now? or feeling pulled in ten differe...

Some seasons of leadership don't feel loud or dramatic. They feel heavy. Quiet. Exhausting in a way sleep doesn't fix. If you're leading a practice right now and finding yourself thinking, "I don't have the energy for one more conversation," or "Why does this feel so hard when I'm doing everything right?"—this episode is for you. Today, we're talking about what it really looks like to lead when yo...