Winning With Shopify

A roundup of the learnings from the last 3 months! This week on the show we are joined by Adam from Retention.com. Nick and Adam review the last 3 months of episodes of our customer retention and maximising LTV series. They discuss how to maximise one time purchases, when to scale a business, what to put in your email marketing newsletter and much more! This series is brought to you by Retention.c...

This week we are discussing how great website design and user experience can maximise sales and customer retention! Nick is joined by Ben Burgess the Founder of Eleven - Shopify Branding Agency. Nick and Ben cover a lot about branding this week and dive into the importance of design and branding, the best ways to build trust, how to design the right website for your brand and much more! This serie...

"We don't want people to buy from us if they don't need it." This week we are joined by Isabel Aagaard, the Co-founder of the incredible business that is changing the landscape of single use products - LastObject . LastObject was listed on Shopify's top 50 brands to watch list, so we were keen to get them on the show to find out what has led to their amazing success. In th...

In this episode, Nick is joined by MacCoy Merkley (CMO), & Matt Fey (Head of Email Operations) at Portland Leather Goods. MacCoy & Matt share their inspiring journey to growing Portland Leather Goods to what it is today, and how email marketing has played a huge part in their growth. They also share how they grew an email list from 600,000 to 1.5million in 4 months, how to get the most out...

What if you could increase your website conversion rate to 35%? It may sound like a stretch, but Live Shopping is changing the landscape of how potential customers engage, and convert, on Shopify stores! In this episode, we are joined by the Co-founder & CTO of GhostRetail , Tyler Murray to discuss what Live Shopping is, how it is evolving in the e-commerce space, and how you can use it within...

In this episode we are diving into the 2023 subscription space, joined by Shannon O'Boyle, the Marketing Director at Smartrr - https://smartrr.com/ Nick and Shannon discuss how to build LTV through subscriptions, how to structure the subscription model for your business, the future of subscriptions and much more! If you're interested in how Subscriptions could work for your business, thi...

Are you currently doing SMS Marketing as part of your marketing strategy? Have you heard of it, but want to find out more how it could work within your business? In this episode, we are joined by SMS Marketing expert, Co-founder at PostScript, Alex Beller. Alex and Nick dive into the untapped opportunity with SMS marketing, how to grow your SMS subscriber list, examples of SMS Marketing done well...

First episode of 2023 and it's a good one! We are joined by Chris Knudsen & Dan Bischoff  from StoicYeti, who share their insights and learnings of scaling the brand, Purple Mattress from a Kickstarter campaign, to a public company with $700 million/year in revenue in just four years! Chris, Dan and Nick discuss how to grow a direct to consumer brand, the importance of building a great cu...

In our final episode of the year and our 200th episode, we are delighted to be joined by Janis Thomas, who is the e-commerce & marketing director from Look Fabulous Forever! In this episode Nick and Janis discuss what channels they use for retention,  what stops you retaining customers, how to scale up and much more. Let us know what you think of this episode! This series is brought to you by...

In this episode we share how not to lose customers and what turns a customer off buying! Nick is joined by the Global retailer director of Software AG & Founder of retail reflections, Andrew Busby. This series is brought to you by Retention.com. Want to learn more? Check out www.retention.com . Book a demo to get 2x more audience credits for the first 60 days, when you mention Winning With Sho...

This week we have the epic Kerri McDonald to share why your brand needs Customer Retention Marketing, and How to Double your Campaign Revenue with Email & SMS! Kerri dove head-first into eCommerce over four years ago, driving her first brand to eight-figure status as Director of Marketing in less than three years. Ready for a new challenge, she co-founded The Greenhouse with her partner in 202...

In this episode, we have the awesome Adam Robinson from Retention.com to talk all things customer retention and customer lifetime value! Adam and Nick dive into the changing landscape of platforms such as Facebook and Apple. And share the new ways to help you grow your business through acquiring and, more importantly, retaining customers. This is an episode not to be missed and we would love to kn...

This week is an episode all about Shopify fun facts that you should care about! Nick dives into and reviews 9 fun facts about Shopify that can help give you insight into what to look out for and the opportunities for 2023. Grab a drink, tune in and let us know what you think! Interested in getting involved on the show? Get in touch with us at hello@winningwithshopify.com Fact sources: Fact 1 - htt...

This week we have our good friend Ben Leonard back on the show! Ben is the founder of the epic brand BeastGear which he scaled up to a 7 figure business in 3 years and then successfully exited the business. Now Ben spends his time working with lots of e-commerce store owners to build, scale and sell their businesses too. We also have some very exciting news, Ben is now an official Winning With Sho...

This week we have a very exciting episode as we are joined by previous CMO of Gymshark, Founder/CEO at THG Ingenuity and Head of Marketing at PLAY.com, Richard Chapple!  Richard was at all three companies scaling them from £10m to £500m. He has now created The Growth Foundation to help Shopify stores grow and scale their businesses. In this episode, Richard shares his insights and knowledge of how...

This episode is very exciting as we dive into Influencer Marketing! Nick is joined by Anand, Founder of Influencer Marketing platform, Aspire. Anand shares his knowledge of the industry, how Influencer Marketing can grow your brand, and key insights of the industry for 2022 & 2023. We hope you enjoy this episode and let us know what you thought of the episode at winningwithshopify.com . You ca...

Welcome back! This week Nick does a solo episode to dive into his 15 years experience working in the industry and his top 10 tips to help you ahead of Black Friday! Grab a coffee, your notepad and let us know what you think of this episode! Summary of episode: 1. Make collections for the long term 2. Don't de-value your brand 3. Do collect as many new customers as your can 4. Google Ads - inc...

Hello Everybody! This week on the show we are delving into how you can get your store's SEO ready for Black Friday and beyond! We have very special guest Thijs de Valk, CEO of Yoast! Nick and Thijs dive into what stores that don’t have big budgets can do to optimise their SEO, what the opportunities are for SEO this Black Friday & how merchants can make SEO last longer than just cyber wee...

On this episode we have Nick Mattingly, Co-Founder and CEO of Switcher Studio to dive into Live Commerce! Nick & Nick discuss what Live Commerce is, what the current opportunity is with Live commerce, and why it can’t be ignored. Nick is a livestreaming and social video expert. He leads the Switcher Studio team as CEO and co-founder. Since 2014, he has led the company to partnerships with Face...

This week on the show we are discussing all things conversion rates! What they are, the struggles store owners face and how you can improve them! There is nothing more frustrating than visitors adding products to their cart but not converting. So, Nick is joined by Anthony and Nathan from 506 Shopify Apps to dive into why you might be struggling to convert your customers, and what you can do to fi...

This week we are joined by Dileepan Siva. Dileepan Siva is the Founder and CEO of Upscribe enabling subscription eCommerce for fast-growing brands. Prior to Upscribe, he built growth teams for three B2B eCommerce startups all of which have been acquired and also led retail partnerships for Twitter Commerce as well as social commerce for eBay. Before entering the technology sector, Dileepan spent s...

On today's episode we are joined by Jill Liliedahl, Vice President from Inventory Planner to talk about holding excess inventory heading into the holiday season.  With the increase of sales over the holiday season, a question that may be on entrepreneurs minds is preparing a lot of stock for the holiday season before hand a smart idea or could it have a detrimental impact on Ecom stores?  Nic...

Last week was Nick's 100th episode! So this week, we are going to do something a little different. We have gone through the archives and hand picked some of our favourite clips over the last 100 episodes that we feel are most helpful to you.  Grab yourself a drink, kick back and enjoy this nostalgic episode! Thank you for being on this journey with us, we have big things in store for the next...

This week on the show we are discussing how to create your own jewellery brand. The do's, the don'ts and everything in-between! We are joined by Karissma Yve, CEO and Founder of Gildform. Karissma started her career as a jewellery creator, launching her jewellery brand XENOPHORA that landed at Paris Fashion Week. She then went on to create Gildform to bring innovation to the jewellery in...

Kicking off September with a Lightning Episode! Nick is off sick this week and he has lost his voice, so our Production Director, Byron, has stepped in as we didn't want to miss a week! In this episode, Byron is joined by Nathan Hirsch. Nathan is a lifelong entrepreneur and currently the CEO of EcomBalance and Outsource School. Before EcomBalance and Outsource School, Nathan founded FreeUp.ne...