Winning With Shopify

In this episode we are joined by Jonnie who has co-founded the awesome Shopify business, Toast’d! Jonnie shares his story and knowledge following an impressive career in marketing, and shares his top tips on how you can grow your Shopify store through email marketing! Key takeaways: 0:00 Introduction 2:18 About Jonnie & Toast’d 5:45 Working with family & building a team 8:32 How to generat...

This week we are joined by Chris Huntly-Gordon, Co-founder of the Shopify store, KillaVanilla, & Merchant Outreach at Seguno! Chris and Nick discuss email marketing strategies that work, gaining a competitive edge and overcoming regulations, building brand sentiment through customer reviews, how Chris got involved with Seguno, email automations you must prioritise and much much more. This is n...

This week we are joined by Rob Avery, Founder of Next FPV, to share his knowledge on using email marketing to scale an e-commerce brand! This episode includes using stories for marketing content, how do you personalise branded emails, aligning Email Marketing with other channels and far more! Key takeaways: 0:00 - Introduction 2:27 - About Rob Avery 7:14 - Using stories for Marketing Content 9:04...

This is the first episode of a very exciting series all around email marketing! We are joined by email marketing legend and Founder of Seguno, Chris Geiss. Chris and Nick discuss where you should start with email marketing, how email automations can generate you sales in your sleep, creating content ideas for email and much more! Key Takeaways: 0:00 Introduction 1:46 3 Fun facts about Chris and Ni...

This week we are joined by the incredibly knowledgeable Dominic McGregor. Dom started out creating viral Twitter accounts at age 19, and then went on to co-founding Europe’s fastest growing social media agency, Social Chain, working with some of the world’s most recognisable brands. Years later, he is now the co-founder of Fearless Adventures, investing in founders looking to rapidly scale their b...

This week is all about paid social media advertising! We are joined by the extremely knowledgable, Marin Ištvanić, who is a Partner at the social media advertising agency, Inspire. Marin and Nick dive into the foundations of a successful Shopify store, how to create compelling marketing campaigns, paid social strategies to consider and much more! Key Takeaways: 0:00 Intro 1:36 About Marin 3:50 Fou...

For Week 2 of our Social Media Series we are joined by the lovely Janis Thomas, Managing Director of the e-commerce brand, Look Fabulous Forever! Janis shares an insight into their social media marketing strategy, how they amassed over a million views on a single video, how they have grown their social media presence and turning followers into customers! If you are looking to grow your brand’s soc...

This week is our first episode of our social media series! We are joined back by the brilliant, Ben Leonard, to share his experience starting and scaling brands and what social media channels you should be focusing on in 2023. Ben & Nick cover how to work out where your target audience is, cutting through the noise, creating social content ideas, how to attribute revenue to social, and much mo...

We're sorry it's late! There has been a lot of uncertainty around Google Analytics with the discontinuation of Google Universal Analytics on Friday and the move to GA4. So, due to popular demand, Nick dives into the details of GA4, what’s good about it, what’s bad about it, how to set it up on Shopify and the new opportunities GA4 presents! We hope you enjoy the episode and Spec is offer...

In the second part of our SEO series, we are joined by Senior SEO Consultant, Rob Stanbury! Rob has worked at Spec for the last 5 years and has a variety of experience working with a range of clients. Rob & Nick discuss a variety of topics from how to create blog posts that rank and convert, should we use ChatGPT for Content marketing, how to implement off-site marketing for SEO, and much, muc...

In our first week of our SEO series, Nick is joined by SEO Manager at Spec, Emily! Nick & Emily cover the fundamentals of SEO, providing a great insight into what you need to know about SEO to get started and how it works. From covering how to optimise your site, to what tools and channels you should be using to improve your SEO. Spec is offering a FREE SEO health check. Complete the contact f...

Week 2 of our Google Ads series! Nick is joined this week by Daisy, who is a specialist in Google Shopping Ads at Spec Digital. Nick and Daisy share their insights and knowledge in what you can do to get customers to convert more and spend more, what Performance Max is, creating and optimising ad audiences, effectively testing ads, and much more! Spec is offering a FREE Google Ads check. Complete...

This episode is all about covering the fundamentals of Google Ads! Nick is joined by Jonny, who works alongside Nick in the digital marketing consultancy, Spec Digital. Nick and Jonny discuss what you need to be thinking about before you start running ads, the basics of setting up Google Ads, the different types of Google Ad campaigns and much much more! Spec is offering a FREE Google Ads check. C...

This week we are joined by David de las Morenas, Founder of the Youtube channel, How To Beast, and clothing brand Edge Lifestyle. David started out on Youtube a few years ago and very quickly gained over a million subscribers through his content. Nick and David discuss how to start and grow a clothing brand through social media, how to review what is selling well and clear dead stock, how to order...

This week we are joined by Marc Bacher, Founder of Stuga Studio to share his expertise of starting and scaling a successful brand on Shopify! Nick and Marc dive into how to talk to customers to create a strong brand, stocking products for scale, how to build great relationships with suppliers, and much much more! Topics: 1:50 About Mark & Stuga Studio 09:57 The importance of talking to custome...

For the second episode of our Fulfilment Series, we are joined back with the founders of Ships-A-Lot, Max and Zach, and also their business partner John to discuss the importance of SKUs, calculating your shipping rates correctly, effective inventory management, how to manage customer expectations with shipping costs and much, much more! Ships-A-Lot is an e-commerce fulfilment company based in the...

It’s a new month and a new series all about fulfilment and operations! We have never covered this topic in detail before on the podcast and after lots of questions from the Winning With Shopify Community, thought it was time to do so. We are joined by fulfilment and postage experts, Max and Zach, the founders of Ships-A-Lot, who share their insights and expertise about the industry. Ships-A-Lot is...

To continue on our Influencer marketing series, we are joined by Youtuber, Christianne from the channel Backpacking Bananas! Christianne started her travel Youtube channel 10 years ago, and since starting her channel, has amassed almost 200,000 subscribers, explored many corners of the globe and partnered with some amazing brands. In this episode she shares her insights into being a content creato...

For our second episode of our influencer marketing series, we are joined by affiliate marketing expert, Dustin Howes, to discuss how affiliate marketing can work for your brand! Dustin Howes is a partnership nerd spreading the good word about performance marketing. He is the founder and chief coach at Perfmm.com where he trains digital marketers how to optimize their affiliate programs. Key Takeaw...

This month is all about influencer marketing and in this episode we are joined by Influencer Marketing expert, Brett Owens. Brett and Nick met several years ago and we are delighted to share that Brett's influencer marketing platform, Afluencer, is partnering with us for this influencer marketing series! Episode Topics: - How to track influencer marketing - The different types of influencers...

In this episode we are joined by Ethan Song! Ethan founded and successfully sold the sustainable apparel brand, Frank & Oak.  Nick and Ethan dive into the key pillars of customer service, how to make customer service personal, the future of customer communication and much more! Rare Circles: https://www.rarecircles.com/ If you want to give Tidio a go, all Winning With Shopify listeners can giv...

In this episode we are joined by Shopify App Expert, Blair Beckwith! Blair was working at Shopify in the early days helping with the app marketplace and now shares his insights and knowledge in this space. Nick and Blair discussed how to find the right apps for your Shopify store, the apps that are helping drive sales right now, how to work out if an app is benefitting or hindering your store, and...

This week on the show we are joined by Chris Jurgens, founder of the Shopify store, Vyral. Chris shares his story and insights into starting Vyral, how great customer service has helped grow the business and created unique selling points, how you can harness great customer service for marketing, and much, much more! Vyral - https://www.vyralteq.com/ If you want to give Tidio a go, all Winning With...

This week on the show we are joined by Nate Lind - E-commerce Entrepreneur, Author, and Business Broker. Nate is a business broker at Website Closers, and before that was a Vitamin and Supplement e-commerce entrepreneur for nearly a decade and sold his first business in 2016 for $35 million dollars.  Nate shares his experiences building, scaling and selling Shopify businesses. Nick and Nate also d...

Ever wondered how you can grow your business through customer service & success? This week we are joined by Marius Laza, Chief Customer Officer at Tidio to discuss all things Customer Success! Marius and Nick share where to start, the current opportunities, how to get the customer to make the first purchase, retaining customers and much more. If you want to give Tidio a go, all Winning With Sh...