Winning With Shopify

Most Shopify brands switch everything off after Black Friday. In this episode of Winning with Shopify, Nick explains why that mindset leaves massive money on the table and how to use your Black Friday traffic, data, and momentum properly to keep moving you forward. He covers post-Black Friday strategies for retaining customers, re-engaging high-intent browsers, protecting your SEO value, and setti...

In this episode, we unpack everything you need to know heading into Black Friday Cyber Monday week. We cover: Why reviewing last year’s Black Friday data is the difference between strategic planning and expensive guesswork The new Shopify Support update that gets you to a human faster How Trustpilot and review signals influence SEO, reputational queries, and ChatGPT-powered search A simple method...

In this episode of Winning With Shopify, we chat with Harry, Co-founder of Keap Candles, about building a repeat order Shopify business. Harry shares how Keap is innovating in the candle space, using smart feedback cycles and AI-driven SEO to grow sustainably, while navigating real challenges like sales tax compliance, evolving sales processes, and the pressure of founder life. He also opens up ab...

This week on Tea Break Talks, Nick breaks down 20 practical steps you can take today to boost your visibility across AI-driven search - along with the newest Shopify updates, fresh PPC wins, and last-minute Black Friday prep. Whether you want better rankings, smarter ads, or a stronger AI presence, this episode covers the essentials ☕ What’s Inside This Episode AI Visibility Essentials:Learn 20 a...

In this episode we’re diving into what truly makes a brand unforgettable. We sit down with John, CMO of Lulu Guinness, for a conversation about building brand visibility, growing alongside Shopify, and navigating the realities that most founders overlook. These include staying compliant, staying relevant, and staying connected to your customers. You’ll hear how major retailer partnerships come tog...

Grab your cuppa! In this week’s Tea Break Talks, Nick dives into the latest updates and insights shaping the world of eCommerce and digital marketing.☕ What’s Brewing This Week:* Shopify News: Discover how Duplicate User Groups can speed up setup and streamline your workflows.* Agency Learnings: * SEO: What’s new with Bing and ChatGPT updates, and what they mean for your search strategy. * PPC: P...

In this episode of Winning With Shopify, we have Jonnie from Toast’d back on the show, one year on! Jonnie shares the behind-the-scenes story of how Toast’d achieved an incredible 40% growth year , what it really takes to prepare for Black Friday and Valentine’s Day, and why timing and consistency are everything in eCommerce. We also dive into the power of gift cards, the challenges of seasonal tr...

From customer experience secrets to Black Friday strategy insights, this episode is packed with real talk and practical takeaways for business owners who want to win smarter — not harder. We’re diving into: - How your post-purchase flow can make or break your repeat sales - The surprising health benefits of Blue Pomegranate Tea - Why gift sets and accurate recommendations boost ROI - Shopify’s cro...

What does Built For Shopify (BFS) really mean - and why is everyone talking about it? In this episode, we are joined by Shopify themselves and Seguno as we pull back the curtain on Shopify’s coveted BFS badge to reveal what it takes to earn it, why it matters, and how it helps merchants win big! Join us as we dive into: - What it means to win the BFS award and how merchants are thriving with BFS-a...

Grab your mug - it’s time for another Tea Break Talk !  This week, we’re diving into the latest Shopify updates , some powerful agency insights , and of course, finding out what tea Nick’s sipping while we chat.   In this episode: Big news from the Shop app/channel   More product variants = more opportunities A dedicated refund system that’ll make your life easier …and plenty more fresh features t...

This week, we’re taking a trip back to this time last year, when we were joined by George Wells, formerly the Head of Marketing at Snaffling Pig. We first discovered Snaffling Pig when they appeared on the Lightning 50 list of fastest-growing Shopify brands in 2021 - and they’ve continued to make waves ever since! In this episode, George shares insights on Shopify growth strategies and how Snaffli...

The holidays are coming and we’re getting you peak-season ready! To view the full presentation and accompanying slides, check out the webinar on YouTube here: https://youtu.be/BsEOw-UzVug This week we are sharing our recent webinar from the brilliant minds at Seguno and Spec Digital to unpack everything you need to nail your pre-peak strategy.  We cover how to boost your customer acquisition game,...

The holidays can make or break your eCommerce year - so in this episode Nick covers 23 practical strategies to help you scale your Shopify store when it matters most! From mastering unboxing videos to pivoting your PPC and SEO keywords for holiday shoppers, we cover everything you need to maximise traffic and conversions. You’ll learn: How to avoid triggering email spam filters and keep your campa...

This week, let’s all take a deep breath before we dive in. 🌿Grab your tea of choice and settle in, because Nick kicks things off with two thought-provoking quotes to set the tone. Here’s what’s on the agenda:- Our next Webinar on 8th October 2025 to help you prep for Cyber Weekend! Reserve your place here: https://us02web.zoom.us/webinar/register/WN_bso7r8_qQoC0V7cEmFK5SA#/registration - The new...

With the Ecommerce Expo happening this week, we’re taking a moment to look back at Ecom Expo 2024 - one year on. We’ll revisit the key lessons and insights shared by our nine expert speakers. In this recap, we highlight the best moments and top growth strategies from the event that are still relevant today, designed to help you scale your Shopify brand. Our host, Liv, is joined by leading experts...

This week Nick is starting the episode a little differently! We’ve packed this one with:✅ The latest Shopify news you need to know✅ A quick spotlight on our partners✅ Fresh SEO & PPC tips to help you boost revenue✅ An inspiring quote of the week✅ Two exciting community events you’ll want to be part of✅ A game-changing strategy on how to increase your average order value by 50% through di...

In this episode, we sit down with Hiren to explore the fast-growing world of TikTok advertising.  We discuss how TikTok has become a powerful platform for paid advertising and break down the traits that make ads perform at the highest level.  Hiren shares practical tips for getting started on a tight budget, insight into what margins look like on the platform, and how tools like Anstrex can help m...

This week’s episode is packed tighter than a tea bag! Here’s what’s brewing: A standout quote of the week from Nick’s agency, Spec  Fresh Shopify news: all about the new Shopify Launch Check  A peek at upcoming events - we’re featuring at Ecommerce Expo next week!  Global update: China expands warehousing across the UK & Europe  Key partner updates you won’t want to miss  Our quick-fire Quivie...

SEO doesn’t have to be complicated! In this episode, Nick shares simple, actionable ways to boost your store’s traffic and sales.  From speeding up your site and fixing slow images to handling vendor pages and keeping up with Google’s latest changes, you’ll learn the essentials every store owner needs.  We also uncover the biggest SEO mistakes brands are making, plus off-site strategies and link-b...

Brew in hand? This week on your tea break Nick shares: A quote to spark fresh thinking and keep you inspired  Big takeaways from our SEO & PPC adventures (plus a few exciting surprises)  Shopify update of the week: Finally we can white list crawler tools on Shopify! And of course, our weekly quivia to test your knowledge Short, sharp, and full of flavour - the perfect break to fuel your week!

In this episode, we are joined by Cara from Seguno, who shares the smart strategies for using discounts that work, without cutting into profits! We cover when to discount, how to create unique codes, automating sales emails, boosting order value, and why positioning matters just as much as the offer itself. Plus, we’ll explore student, friends, and affiliate discounts that work. Check out the full...

Pop the kettle on and join us for this week’s brew of insights and inspiration! On the menu:- A thought-provoking quote to stir your imagination- Fresh Shopify news served hot - Partner updates with a splash of flavour- Lessons steeped in experience from inside our agency - And, of course, our weekly quivier - a quick shot of fun to keep things funWhether you’re sipping for the wisdom, the stories...

In this episode of Winning With Shopify, we sit down with Jason, the CEO of Bookkeep, to dive deep into the financial foundations every Shopify merchant needs to master. From single-location shops to multi-store, multi-currency operations, Jason shares expert insights on how to keep your books clean, accurate, and ready for growth. We’ll cover: 0:00 In today’s episode 1:34 Introducing Jason from B...

In this episode of Winning With Shopify, we sit down with Myriam, the inspiring co-founder of Maguire Shoes, who quit the 9-5 and followed her passion to build a thriving footwear brand on Shopify. She spills the secrets behind her journey - from crowdfunding success and expanding her product range, to cracking the code on customer acquisition and nailing the perfect fit for her shoppers. We’ll al...

Pour yourself a cuppa and get comfy - this week we’re serving up: Freshly brewed Shopify updates Stirring up your brand’s tone of voice Piping-hot marketing lessons from our agency A splash of partner news Whether you’re here to spill the tea, sip on insights, or just dunk a few biscuits, this week’s talk is steeped with flavour, fun, and a dash of wisdom. ☕✨ Check out JudgeMe here: https://apps...