Winning With Shopify

What does it really take to build a Shopify brand customers genuinely love? In this episode, Nick sits down with Chuck, Founder & CEO of Mission Mercantile, to talk about how they built a leather goods brand with over 50,000 customers, a 4.9-star rating, and a reputation for what they call “mythical customer care.”This conversation goes way beyond products and marketing tactics. It’s about cre...

Cookie banners were supposed to protect customers… but are they actually just annoying everyone and hurting conversions? In this episode of Winning With Shopify, Nick sits down with Chris from the DMA (Data & Marketing Association) to unpack the messy reality of cookie banners, GDPR, privacy laws, legitimate interest, first-party data, and consent - and what Shopify brands actually need to kno...

Attribution is one of the most confusing topics in ecommerce - and one of the most important. In this episode of Tuesday Tea Break Talks, Nick finally tackles the topic he’s been threatening to cover for five years: marketing attribution. If you’ve ever asked:• Where did this sale actually come from?• Are Meta ads really working?• Can you trust Google Analytics or Shopify analytics? Then this epis...

SEO isn’t a “set and forget” task, and AI content doesn’t magically fix that. In this episode, Nick sits down with Sid from Yoast (Senior Customer Success Manager & Merchant Insights Advisor) to break down what’s really moving the needle for Shopify SEO right now - from technical foundations to content that actually converts. You’ll learn:• Why SEO for Shopify starts with intent (not just keyw...

Big updates. Big ideas. Big opportunity. In this episode of Tuesday Tea Break Talks, Nick covers: • The new Canva + Shopify integration via Seguno • Major updates to Seguno Email Marketing • What “Agentic AI” actually is - and how it can replace expensive focus groups • How to use AI to uncover emotional friction on your website Faster execution, smarter feedback, better conversion decisions You’l...

What happens when you build a save-the-planet product… and realise customers only need to buy it once? In this episode of the Winning with Shopify Podcast, Nick sits down with Isabel (Co-Founder of LastObject) to unpack the real behind-the-scenes of sustainable ecommerce: ocean-bound plastic sourcing, why waterless detergent sheets took off, and the honest business shift from “mission-first” to re...

Most Shopify brands track revenue, ROAS, and traffic - but still struggle to grow profitably. In this episode of Tuesday Tea Break Talks, Nick breaks down the most overlooked Shopify metrics that actually drive sustainable growth, and the real client insights that prove why they matter. You’ll learn:- Why revenue alone is a misleading metric- How to optimise ads based on profit, not ROAS- Why life...

Nick’s got a cold, Brian’s back, and your inbox is getting smarter! This week, Nick is joined by Brian from Seguno to break down what’s really happening when AI starts sorting, summarising, and filtering your marketing emails. If you’ve been wondering why your campaigns dip, why “quick hacks” backfire, or how to make sure your best customers actually see your emails - this is the episode. We cover...

Most ecommerce brands obsess over revenue, ROAS, and conversion rate - but ignore the one metric that actually drives long-term growth: lifetime value (LTV).In this Tuesday Tea Break episode, Nick breaks down:- Why LTV is the cheapest lever for growth- How a small LTV increase can unlock huge revenue gains- Simple, practical ways to increase repeat purchases- Post-purchase flows, loyalty, subscrip...

In this episode Nick sits down with Lorna Bruce, co-founder of The Bean Shop, to talk about building a coffee brand that customers genuinely love - and how they’ve grown a balanced business across Shopify, retail, and wholesale! From selling coffee “over the baby gate” during COVID to building an online store that keeps growing, Lorna shares what actually drives retention: exceptional customer ser...

In this episode, we skip the usual news roundup and dive deep into one topic ecommerce brands struggle with more than they realise: branding. This is about branding that works, not branding that just looks good. We break down real-world branding lessons from brands like Allbirds, Gymshark, and Who Gives A Crap, and explain why effective brand positioning drives conversion, retention, and long-term...

In this episode, we break down what ecommerce brands should be focusing on right now - from email marketing and customer loyalty, to TikTok shifts, brand visibility, and platform updates that could impact growth in 2026. Topics covered: • Why email remains one of the most underused revenue channels • 4.6 billion global email users - and why retention matters more than acquisition • The risks of ov...

Most Shopify brands think they’re data-driven… until they compare Shopify vs GA4 vs ad platform numbers and realise nothing matches. In this episode of Winning With Shopify, Nick sits down with Tom Armfelt (ex–TK Maxx eCommerce + analytics) to break down the hidden tracking issues, why “best practice” can slow you down, and the metrics that actually matter when you want profitable growth. You’ll l...

In this episode of Tuesday Tea Break Talks, we announce one of the biggest projects we’ve ever launched - the unofficial Shopify Summit 2026. Our goal is simple but ambitious: to create the largest collection of Shopify-focused content ever released on a single day - completely free for merchants worldwide. This episode breaks down: • Why most ecommerce conferences fail to deliver real value• How...

What happens when you combine ethical production, parent-to-parent word of mouth, insanely fast delivery, and simple, customer-first SEO? You build a Shopify brand that’s doubling year on year! In this episode, Nick sits down with Liam Charlton, founder of Ethical Schoolwear - a Shopify store changing the school uniform game with better quality, better ethics, and a surprisingly powerful growth en...

We’re kicking off 2026 by breaking down how shopping habits are changing, what the latest Shopify and BFCM data tells us, and where ecommerce brands should focus this year. In this episode: • Ecommerce trends shaping 2026 • AI’s real impact on Shopify, CRO and content creation • UK Black Friday visibility winners and retail shake-ups • Why authenticity, reviews and UGC still drive conversions • Th...

New year, fresh opportunities, and a reality check for ecommerce brands heading into 2026. This week, we break down the shifts that actually matter: AI-driven personalisation that’s now powering real-time selling, shopping that’s happening everywhere (from TikTok to AI assistants), and why first-party data is becoming the backbone of growth as privacy tightens. We also unpack the biggest Q4 lesson...

Happy 2026, everyone! We’re kicking off the first episode of the year with a clear-eyed look at what’s coming next for marketers, founders, and growth teams.  In this episode, Nick uncovers the three blind spots quietly killing growth, he runs through the biggest marketing shifts coming in 2026. Nick also shares an optimistic outlook on AI, regulation, economic pressure - and why tough times alway...

Get yourself a festive cuppa (or brandy and mince pie!) and take a break as we wind down for Christmas. This episode is the perfect end-of-year listen as we unwrap the biggest moments in ecommerce and marketing. 🎁 Fact of the Week: Shopify BFCM Black Friday Cyber Monday landed like an early Christmas present for Shopify merchants. From record-breaking sales to standout shopping behaviours across...

This week on the show we are joined by Jean Harper! Jenn is the Founder & CEO of Cheekbone Beauty - a purpose-driven, Indigenous-owned cosmetics brand that blends culture, sustainability, and social impact.🎙️ In this episode:- The story behind Cheekbone Beauty- Transitioning from corporate to founder- Scaling from basement startup to selling in major retail stores- Why B Corp certification mat...

This week on Tuesday Tea Break Talks, we explore why no one owns the customer anymore and why that changes everything. From the latest UK Black Friday visibility shifts to major changes inside Google Search and Ads, we unpack what’s really happening beneath the headlines. Who stayed on top, who surged unexpectedly, and who quietly disappeared? We also touch on: The data marketers should be paying...

Welcome to our 2025 Christmas Wrap-Up! A special edition where we revisit the biggest lessons, biggest wins, and most game-changing insights shared by our guests this year. In this festive episode, we look back at the real stories behind sell-out launches, the email strategies driving up to 75% of revenue, and the behind-the-scenes moments that shaped some of the fastest-growing Shopify brands in...

Consumer shopping habits are evolving faster than ever, and brands that adapt early win. In this episode, we dive into the trends shaping ecommerce today: - How AI is powering hyper-personalisation, content creation, and shoppable video - Why authenticity (reviews, unboxing videos, real customer content) still matters - The smart comeback of subscriptions, from warranties to replenishment plans -...

Ever wondered how an established retail brand suddenly becomes 80% digital? In this episode, we break down the digital marketing strategies behind Green People’s transformation with Matt, their Head of Digital. We cover the tactics that actually work today - turning reviews into revenue, telling stories that sell, using AI the right way, building a one-click customer experience, and navigating the...

Welcome to another Tuesday’s Tea Break Talks - your weekly breather from ecommerce chaos to catch up on Shopify insights, PPC wins, SEO lessons, and the biggest takeaways from Black Friday and Cyber Monday. Happy Cyber Monday and Happy December! Nick breaks down what this year’s BFCM revealed about shopper behaviour, brand readiness, and what businesses should focus on as AI and ecommerce evolve....