Winning With Shopify

Google Shopping is the BEST way to get cracking with PPC advertising. Before someone clicks, they’re fairly qualified having seen the price, picture, title and seller. Therefore, conversion rates tends to be VERY POSITIVE. This week our host, Nick, caught up with Becky Hopkins from Digital Gearbox - an expert team of Google Shopping gurus. They discussed how to get started, how it all works and to...

In this weeks episode, Nick caught up with PPC expert Pamela Wagner from Ajala Digital: https://www.pamelawagner.marketing/ They spoke about the Google Advertising universe, from Search campaigns on Google itself to Display, YouTube, Retargeting, Lookalike audiences...etc. Most importantly, they covered where you should start, things to avoid and how to measure success. Feel free to reach out to N...

The world is getting smaller and ecommerce is leading the way. With international delivery, remote fulfilment and planes carrying goods 24/7, there's never been a better time to take your store international. This week, Nick caught up with Tim Richardson from We Make Websites - one of the UK's leading Shopify agencies and a close friend of Nick. They talked about the practicalities of go...

Today's episode is sponsored by Brightpearl.com , alongside their new exclusive report about how shopping habits are changing. This report is ONLY available for our podcast listeners. Tune in to find out how to get your copy! This week, Nick interviewed a Shopify Store - Lovepop - about what changes they are making to respond to new shopper behaviour, expectations and spending habits. Get you...

Today's episode is sponsored by Brightpearl.com , alongside their new exclusive report about how shopping habits are changing. This report is ONLY available for our podcast listeners. Tune in to find out how to get your copy! This week, Nick interviewed Kwame Ferreira from Bond Touch. Kwame Ferreira is CEO of Bond Touch, a unique Touch Bracelet manufacturer innovating technology that allows y...

Today's episode is sponsored by Brightpearl.com , alongside their new exclusive report about how shopping habits are changing. This report is ONLY available for our podcast listeners. Tune in to find out how to get your copy! This week Nick caught up with Sara Arthrell. An expert in the ecommerce space, Sara, is obsessed with understanding and finding solutions to the challenges facing modern...

Today's episode is sponsored by Brightpearl.com , alongside their new exclusive report about how shopping habits are changing. This report is ONLY available for our podcast listeners. Tune in to find out how to get your copy! This week Nick caught up with the retail legend Andrew Busby. Andrew is a world-leading retail analyst, writer, and speaker on retail challenges and consumer trends, and...

This weeks podcast is our very special 101 episode celebrating with a number of surprises! Carolines Top Five Episodes: How To Get Other People To Sell Your Products with Brett Owens https://www.buzzsprout.com/171554/3253546 How To Get a 16% Conversion Rate - with Shopify Merchant Dan Greef https://www.buzzsprout.com/171554/2956984 The Best Research Tool in 2020 - CEO of Scrunch - Danielle Lewis h...

So you optimise your site, but how do you REALLY build trust and brand awareness? In this episode we are joined by an SEO guru, Simon Stafferton. Simon and Nick uncover some of the things Google's looking for, how to drive traffic to your site from other websites and much more. Tune in next week for a very special episode 101 celebrating with a number of surprises! https://stafferton.co.uk/ ...

A little different to expected, we've decided to do ANOTHER content episode this week. Much of the feedback from last week was "This episode was great, but is there a todo list of guide on  what to now go and optimise?  So this week, Nick shares his top things you should be optimising, how and why they're important.  Remember to subscribe and show your support the show!  Support the...

You may have heard that 'content is king' in SEO. This is both true and false, depending on the scenario, your business and your SEO strategy. In this episode, our host - Nick Trueman - will outline what 'content' really is and his top 10 tips (plus a bonus) on how to optimise the content of your website for better SEO performance. Be sure to check out episodes 1 and 2 of this...

What's the use of having a highly optimised set of products and categories if Google can't read them? Or if pages take forever to load and customers start going elsewhere. All your hard work is lost!  This week our host, Nick Trueman, caught up with technical SEO expert Chris Long from Go Fish Digital ( https://gofishdigital.com/ ) based in the United States. The focus of this episode is...

Imagine if you could know EXACTLY what people wanted. The wordings they used, when they search...etc. Well, that does exist and it's called a 'keyword'.  Keywords are the crux of all SEO. They teach you about your customers and, therefore, what to optimise your website for.  In this episode we interview Chris Laas - both an experienced Ecommerce business owner and digital agency par...

Facebook Ads are a gold mine, right? Everyone's making millions by advertising on there, right? Wrong. It can be very difficult and may not deliver a return overnight! On this week's episode our host, Nick Trueman, interviews Kevin Urrutia who's an absolute world-leading expert in Facebook Advertising. They talk business, pandemics, ecommerce, Shopify, marketing in general and, of c...

Buying marketing services can be a very confusing process. SEO, PPC, Social Media...etc. But which one will actually make you some money? Being a good buyer is the most important part of getting good results with a marketing agency. In this episode our host, Nick Trueman, covers his top learnings about getting the right services, which get results and get your business moving. Be sure to stay tune...

Shopify can seem like such an easy thing to do. You click some buttons, pay your $29 a month and hey presto! You're an ecommerce business. The reality couldn't be further from this. Before you know it you've got customer enquiries, mounting costs, a lack of new customers, unprofitable marketing and worst of all; a migraine. In this episode, Nick outlines his top steps to both acquir...

Brightpearl is the omnichannel retail management system that puts your orders, inventory, financials, POS and CRM in one place. Our host and CEO, Nick Trueman, caught up with Brightpearl's CEO, Derek O'Carroll. When Derek O'Carroll joined Brightpearl three years ago, he took on the biggest risk any CEO can take - a turnaround. Since taking the helm as CEO, Derek has led the retail o...

Our host, Nick Trueman, recently caught up with Dan from Unbound Merino - a Shopify store selling clothing made from Merino Wool, with a difference! Listen through to find out how Dan started the business using crowdfunding, has navigated the coronavirus outbreak and his audacious long term plans for growth. To learn more, check out their website: https://unboundmerino.com/ As always, your host is...

This week our host, Nick Trueman, interviewed the highly experienced and well-known Brian Millar. The questions were submitted by a range of professionals and focused on the entertainment thinking expertise that Brian has developed over the years. Struggling to get people to engage with your brand? Well this is the episode for you! Nick and Brian covered a range of great engagement campaigns from...

WORDS HAVE POWER. USE THEM WISELY.  5 points of reference:  Words have meaning. For example, I hate being called CEO and startups are full of buzz words that, as Nick says, lack any real clarity, depth or meaning.  Words need to be in priority. For example, content on a page.  The power of questions: Why am I failing? Why am I not doing better yet?  Keep it snappy. What you do: Create a long sente...

This week we've interviewed Chris Marshall from Onstate. They're an enterprise-level ecommerce agency based in the UK. Onstate have helped hundreds of businesses build and launch their stores on a range of enterprise platforms, such as Ecommerce Cloud (Salesforce) and Magento. However, they have now turned their attention to Shopify! Tune in to find out some top tips from Chris about how...

In this episode, our host and CEO, Nick Trueman, unpacks the big debate of the minute - what's better for ecommerce stores out of Google Ads and Facebook Ads. It's a challenge that all advertising and ecommerce store face. Where to invest your budget, how much to spend, what results to expect, how to get more from the results...etc. The list goes on! Listen in now to find out Nick's...

In this episode, we are making a very big and very exciting announcement about the future of Just Ask Parker. We've been away for a little while now, but we are back with a bang!  Head over to https://justaskparker.com/wow to join the free masterclass to learn more about creating a successful Shopify store. There are also details on https://justaskparker.com/ about our training and current ta...

In this episode, I am talking about all things conversion applications for your Shopify store! Here is the list of the 10 apps I recommend: https://apps.shopify.com/omnisend https://apps.shopify.com/helpdesk https://apps.shopify.com/fera https://apps.shopify.com/google-express-integration https://apps.shopify.com/pro-blogger https://apps.shopify.com/videofy_make_product_videos https://apps.shopify...

Your brand is how people perceive you wherever they interact with your business—both the impressions you can control and the ones you can’t... You must Create a WOW brand that will boost sale and increase customer loyalty This is before your ads, before your PR and before your social media posts. Seth Godin is one of my idols. He talks about the need to stand out , be a remarkable brand . Get the...