Winning Minds

Helen Edwards is Brand and Consumer Insights Manager at Primark, building a consumer insight capability in a business that's never had one. Helen's enthusiasm is completely infectious and completely real. We talk about why she refuses to call it curiosity (it's nosiness), what happens when a senior stakeholder quotes your work back to you without knowing it came from you, and what it t...

Ditte Meynert, leads insight marketing and intelligence atKaro Healthcare, and she’s one of those rare voices who makes the whole world of insight feel exciting. She talks about building a consumer-centric culture that genuinely lifts a business, the magic of keeping things simple, and howresilience can transform the way you lead. Her honesty, energy, and generosity shine through as she shares how...

Paul Wood heads up global research and insight at Fremantle - the powerhouse behind some of the world’s most loved shows. He talks about purpose-led leadership, how to turn data into stories creatives actually use, why humour helps hard truths land, and how to influence in a fragmented, multi-screen world. If you care about making consumer first, or we should say, audience-first decisions that sti...

Meet Claire Rainey, Head of Insight at Virgin Media O2 – a true champion of the industry known for her generosity and energy. Claire shares how she sparks lightbulb moments across the business, champions her team and agency partners, and embraces the tough-love lesson that shaped her confidence in “being in the room.” She talks about the ongoing discovery of how to achieve true representativeness...

Brand and Marketing leader John Annoh explores the craft of brand strategy and customer understanding. John reflects on his journey across agency and client-side roles, sharing sharp insights on balancing business goals with customer needs. He highlights the power of collaboration, the importance of staying grounded in marketing fundamentals, and why embracing change is essential for growth. Packe...

Few people think as deeply – or as practically – about customers as Kevin Hains, Head of Insight at GiffGaff. In this episode, we discuss the power of curiosity, the beauty of failure, and why genuine influence starts with understanding – not control. Candid, clever and full of clarity, Kevin shares the lessons that have shaped his career and the insight mindset he brings to the boardroom.

Ryan Craft is reimagining what it means to lead with insight – and doing it at pace. From simplifying how teams engage with data to sharpening the edge of commercial conversations, he’s proving that clarity can be a competitive advantage. In this episode, he shares how he creates momentum – building confidence, cutting the fluff, and showing that great insight doesn’t just inform decisions, it acc...

Get ready for an energy burst. From the power of storytelling to the pace of social media, Zoe Malarkey shares what it takes to stay connected in a fast-moving world. In this open and thoughtful conversation, she reflects on the role of curiosity, optimism and listening – and why great communication always starts with understanding your audience.

Grit, heart, and a nose for what matters. Andy brings the kind of insight that earns its place at the table – he knows what it takes to win attention and trust. In this episode, he unpacks the grit behind great insight, the power of mentorship, and why understanding people matters more than ever as the cost-of-living crunch gives way to slow fizzles, cautious spending, and quiet recalibration.

From tricky customer challenges to big business shifts – Tara reveals how data becomes dynamite when it’s bold, human, and tells a story that lands.

Step inside the mind of a master listener. David Garcia Pawley unpacks how deep curiosity, not data alone, drives real consumer impact – and why insights need soul as well as stats.