Wing It - A Digital Marketing Podcast

On this Wing It Podcast, the group dives in to the question of Customer Experience. More specifically, we talk about the ownership of the Customer Experience in various organizations, how to best decide the correct team for the job, and why it's so important and talked about right now.

We were inspired by a LinkedIn post from Sara McNamara, about the challenges of building your own marketing automation team vs. outsourcing it to an agency (like Goose Digital!). We tackle Sara's post and offer our own views and experiences; the reality and expectations from outsourcing to a digital marketing automation agency.

We talked with Thomas Accardo, CEO of BrokerLift, about bringing digital insurance technology to not just brokers, but the customers too. Tech is great if it speeds up your employee's workflows, but does InsureTech ultimately help the customer?

Adam Mitchell, President of Mitchell & Whale Insurance Brokers, shared with us what he sees as the top trends in insurance going into 2020 (hint: it starts with d and ends with igital!).

We had a discussion on insurance and finance tech with Apollo Exchange, an e-commerce marketplace that enables brokers to instantly bind insurance products.

Our 25th episode is (finally) here! We got a special intro to mark the occasion. Say your business has all these marketing tools, one for email, one for CRM, one for your forms... it can get pretty chaotic (and expensive!), right? In this episode, we talk about consolidating your marketing tools into one marketing automation platform, helping your marketing department become more efficient, cost-e...

How do you drive performance in your digital programs, once you've completed your technology implementation? Let's say you're a year into a new CRM, or marketing automation system, and now you've started to plateau. What's the next step to continue delivering results?

1 in 2 Canadians will be diagnosed with cancer in their lifetime. Let's get that number to 0. We speak with the Canadian Cancer Society's GTA Director, Tanya, and COMDA.COM, Ontario's #1 donor, about the great work the Society's doing and how you can get involved in defeating this horrible disease. HELP COMDA CONQUER CANCER https://www.comdagives.com/ GET INVOLVED WITH THE CANADIAN CANCER SOCIETY...

Insurance is undergoing sweeping digital transformation, but often the tech focus is on personal insurance, leaving commercial on the wayside. In this episode, we discuss how lessons learned from the PI side can be used to revolutionize the way CI brokers engage with their customers and prospects. DISCOVER HOW GOOSE DIGITAL CAN HELP GROW YOUR BUSINESS - YOUR B2B DIGITAL MARKETING PARTNER https://w...

It's all about sales. The software's in place. The tools are ready. You have your lead gen flow down pat, but now what? Marketing automation is all about enabling your sales team, giving them the tools to close the deal and drive revenue.

Every year, Goose Digital participates in Sporting Life's 10K Run for Camp Ooch. $300 sends a kid affected with (or by) childhood cancer to Camp Ooch for a day. Click here to join the run on May 12, or donate directly to a runner or team (like Goose Digital!): https://sportinglife10k.ca/toronto/register/ Camp Oochigeas (Ooch) is a privately funded, volunteer-based organization that provides kids w...

Jeff Wiener, the Kickass Entrepreneur and founder of Digitcom, sits down with us to discuss the common mistakes new business owners make in growing their business, including not understanding marketing or how to scale properly.

We were invited to Act-On's headquarters in Portland, Oregon, to attend their partner summit earlier this month. At the week-long event, we got to learn about upcoming software updates to Act-On, training sessions, and great networking opportunities.

Marketing Automation. At Goose Digital, it's what we specialize in...but what is marketing automation exactly? We get back to basics and answer this fundemental question.

The B2B digital revolution isn't happening - it's already happened. Businesses are learning (whether the hard or easy way), that the old ways of sales and marketing no longer work. Digital transformation, therefore, is not only preferred but required to survive in today's market. Michael Warren, President of COMDA.COM, joins us to discuss how COMDA has had to embrace digital transformation in orde...

The gift's out of the sleigh bag - Santa Claus is an "official" client of Goose Digital. After a lengthy implementation process, learn about the 12 ways Santa Claus is using his marketing automation software to bring holiday cheer to kids around the globe! Happy Holidays!

Will marketing automation take your marketing job? With the power of machine learning (or AI) growing exponentially each year, what can marketers expect or plan for in their future? In this episode, Goose Digital's marketing automation experts discuss how automation will not only free up time spent on manual tasks but also give marketers the freedom to pursue a broader, increasingly sophisticated,...

We had Act-On's Chief Revenue Officer, Chris Masino, in our office this week to talk about the Future of Marketing Automation. Adaptive sending, AI, machine learning...there's a lot on the horizon for marketers to help overcome challenges and thrive in an evolving digital ecosystem.

There's a lot of talk in tech and entertainment about virtual and augmented reality, but did you know these powerful storytelling tools can be leveraged to help your marketing efforts too? Special guest, VR/AR expert, Stephen Shew, discusses with us how these technologies will impact the future of marketing and the need for an innovation budget in your organization.

Whether B2C or B2B, people expect a personal touch in marketing these days. It's simply not enough now to grab a name field and add that to your email - to engage with your audiences, a deeper level of personalization is required. In this episode, Goose Digital's Emily Crawford guest stars to discuss the need for deep personalization in B2B marketing to truly separate your business and make a last...

Last week, Goose Digital exhibited at the Insurance Broker's Association of Ontario annual convention, #IBAO18 in Niagara Falls. In episode 10 (double digits!!) we recap what inspired us at the show, what we learned and some trends we're seeing in the insurance industry's digital transformation. DISCOVER HOW GOOSE DIGITAL CAN HELP GROW YOUR BROKERAGE - YOUR INSURANCE DIGITAL MARKETING PARTNER http...

Sales and marketing alignment has never been more critical. More than ever, sales people have become brand ambassadors, holding the relationships with prospects and clients alike. Learn how Marketing can support and empower sales people throughout journeys and sales cycles, plus how Sales can positively enhance an organization's digital marketing strategy. This week's podcast features a special gu...

Who are the top digital marketing and CRM players in 2018? Which lead management platform(s) should your business invest into? Earlier this September, Gartner released their 2018 Magic Quadrant for Marketing & CRM Lead Management. Goose Digital's marketing automation experts break down Gartner's report and discuss the top performers, some surprising exclusions and analysis of where the MarTech ind...

Thinking about hiring a digital marketing agency to support your business? Goose Digital's team discuss the essential reasons you need a digital marketing agency and the top questions to ask when deciding who to hire.

Part 2 of 2. How does the digital marketer engage with their customers and prospects? What does the modern digital customer journey look like? Goose Digital's team discusses how marketing automation, digital marketing, and customer journey mapping work together to create a seamless, engaging customer experience.