Wing It - A Digital Marketing Podcast

This week on the Wing It Podcast, the team is joined by Cassidy Allison of The Commonwell Mutual Insurance Group to discuss how to excel in Insurance Marketing with a small team, Broker Education, Brand Voice, and more! The Commonwell Mutual Insurance Group: https://thecommonwell.ca/

On this episode of Wing It Podcast, the team dives deep into Customer Journeys, and how marketing teams can leverage the data that they uncover - even when they don't result in an immediate sale. The importance of storytelling, and the creation of additional customer journeys are also discussed.

On this week's podcast, the team talks about some of the challenges the insurance market is facing, and the importance of putting plans into action. Listen for some actionable tips for insurance businesses at all stages of their digital transformation!

On this episode of Wing It Podcast, the team discusses what is often a mad dash in January to nail down your B2B digital marketing strategy. Other topics include: why having a cohesive strategy is so important & how best to measure whether your strategy is working as intended.

On this episode of Wing It Podcast, we discuss the trend of Insurance brokerages implementing CRMs such as Salesforce to augment their organizations. The team goes over some of the best practices, challenges, and benefits these brokerages face with this transition.

On this special edition 50th episode of the podcast, the team discusses the 5 stages of the marketing funnel from aircover to bottom of funnel. Plus, each team member shares one tactic or tip around the funnel that they think will be crucial for 2021.

Is it better to build your own custom software, purchase a pre-built solution, or some combination of the two? The team discusses the 'build vs. buy' argument for the insurance industry's technology stack, and what the common bonuses and pitfalls are for each approach.

This week the team discusses the importance of revisiting your marketing plan and focusing on your end result when creating marketing materials and executing. This allows marketers to "get out of the weeds" and achieve much better sales & marketing alignment.

This week, the team speaks with Pete Tessier of the Insurance Podcast to talk all things digital & insurance in today's climate - the importance of building loyalty with your customers, impacts of COVID-19, where to meet your customers digitally, and much more.

With businesses continuing to adapt to the various challenges of 2020, marketing leaders are faced with the challenge of meeting yearly and Q4 goals with limited resources. This week, the team discusses some strategies to bring a bit of order to what could be described as frantic marketing under considerable pressure.

On this week's Wing It Podcast, the team dives in to Jen's latest blog -The Marketing Automation Checklist - Insurance Edition. The question of complexity within an organization is the main theme here, as the team discusses the importance of choosing an automation platform that fits that level of complexity. Read the blog here: https://www.goosedigital.com/the-marketing-automation-checklist-insura...

Marketing teams are busy - there's more to do and learn than ever before, and even the simplest sounding campaigns have tons of moving parts. On this Wing It Podcast, the team discusses this development and how marketing teams and businesses can do more with less and continue to grow by moving faster.

On today's Wing It podcast, the group discusses the importance of building and maintaining an email list in the insurance space. We explain why it's important to keep the list up to date, why to build it in the first place, as well as some actionable tips for capturing additional information on your customers & prospects.

On this Wing It Podcast, the team discusses the continued importance of email communication, especially in today's socially-distanced world. In that vein, they talk about the best time to, and reasons for, upgrading from a simple email provider to a more complex and robust marketing automation platform.

On this Wing It Podcast, the team discusses how businesses in the insurance space can utilize the data they already have to begin the marketing process regardless of how complete it is. We also explain how to work on your incomplete data while still learning and executing your marketing strategy.

In this podcast, the team discusses how marketing teams that are small, or even only one person, can best leverage their time and relationships to make a significant impact on their businesses. By using test and learn strategies and forming strong partnerships with flexible agencies and vendors, these teams can truly help drive growth.

This week, the group discusses some tips to help the insurance industry tackle a problem that many industries face: creating and distributing content. Both creating and distributing are equally important - and the team discusses a few strategies to help make both easier and more efficient.

Based on Kevin's latest blog article on how B2B businesses can rebuild their digital marketing funnel during the era of COVID-19, the group discusses how leveraging your data, improved messaging and segmentation can help these businesses make the most of their budget and time. Read the whole blog here: https://www.goosedigital.com/how-to-redesign-your-digital-marketing-funnel/

In this podcast BILD and Toronto Home Show's Scott Bartley, Director of Marketing & Partnerships, joins us to discuss how organizations should be pivoting their trade show focused marketing strategies during COVID-19, what to consider as well as what goes into a digital rebrand, and more! Check out more about BILD at https://www.bildgta.ca/

On this Wing It Podcast, the team explores how B2B businesses who rely heavily upon trade shows and face-to-face meetings can pivot some of their marketing spend to digital means. At the same time, the team explores how communicating effectively with your existing customers is crucial during this period.

On this Wing-It Podcast, the team (virtually) explores some best practices on how to react to the COVID-19 pandemic within the realm of insurance communications. Topics include how to remain sensitive and how to properly leverage your Marketing Automation tools to reassure your existing customers.

A few weeks ago, before the Coronavirus fully hit Canada, the Goose team talked with Brett Boadway and Norah Black of IBAO (Insurance Brokers Association of Ontario) about issues important to the insurance industry including recruitment, attracting millennials as both clients and colleagues, and celebrating 100 years of IBAO. The Coronavirus pandemic has further highlighted the value the insurance...

This week Jen is here to talk with the team about how too often, organizations focus on marketing to new leads and forget how important it is to continue to market to their existing customer base. With marketing automation tools, it's never been more efficient or effective to cross sell and upsell your existing customers while providing additional value.

Sales & Marketing, or Smarketing? Names aside, this Valentine's Day the team dives into the eternal question of how Sales and Marketing can work better together, who owns what, and how organizations can better reach an alignment between the two departments.

We talk with Adam Thomson of Toole Peet Insurance about all things digital and insurance - and where we think the industry is headed going into 2020.