WiLLcast

WiLLcast

WiLLcast™, Wisconsin Lighting Lab's multimedia brand, is committed to not only our partners, products, customers, and the lighting technology industry – but all things Wisconsin. With content and conversations covering everything from brewing to farming to race cars to manufacturing and technology, WiLLcast is dedicated to keeping you up-to-date on the latest happenings and innovations from WiLL and our Wisconsin community. And, of course, you'll hear all about the quirky interests and musings plaguing Host Adam Rupp and the WiLL team. Recorded at the WiLL Lighting Campus in Fond du Lac, we'll...

Author

WiLLcast

Category

Technology

Podcast website

www.willbrands.com

Latest episode

Mar 30, 2026

Where to listen?

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Episodes

Lighting Controls + Integration with Nathan Rudolf | WiLLcast Episode #57 30.03.2026
Bilicki is Back - NASCAR 2026 Preview, Engineering in Racing + More | WiLLcast Episode #55 16.03.2026
Wisconsin Roots: Talking Archery, Bee Keeping, & Bio-Manufacturing Diapers | WiLLcast Episode #56 16.03.2026
Fond du Lac Higher Education with Marian University's Aaron Sadoff | WiLLcast Episode #54 27.02.2026
Laconia High School Project G.R.I.L.L. 2024 – Project Overview | WiLLcast Ep. 52 16.05.2024

Laconia High School students Evyn, Oliver, and Wyatt joined WiLLcast host Adam Rupp to talk about their 2024 Project G.R.I.L.L. solution, a custom "drum set" featuring three grills with rock 'n roll flair. The students also share their perspectives on how schools can better prepare them for the trades and how manufacturers can help attract the next generation. 

Introduction to Automation in Manufacturing featuring Paul Reetz + Jason Strange | WiLLcast Ep. 51 25.03.2024

Join Adam Rupp as he sits down with local manufacturers Jason Strange of Wells Vehicle Electronics and Paul Reetz of Integrity Saw & Tool. The crew talks manufacturing automation, implementing automation technology, and more! Stay up-to-date on the latest WiLLcasts - subscribe to our YouTube channel, follow WiLLcast on your favorite streaming platform, or visit WiLLbrands.com!

Higher Education in Fond du Lac w/ Marian University President, Michelle Majewski | WiLLcast Ep. 50 24.02.2023

Marian University President Michelle Majewski joined Adam and Becca at the WiLLcast table to give an update on all things higher education during this episode. President Majewski shares her experience leading the small private university, the process for determining new programs to develop, and the benefits and challenges of working within the Fond du Lac community.  Stay up-to-date on the latest...

FDL County Exec Sam Kaufman Talks County Gov't, Development, Economy + More | WiLLcast Ep. #49 07.02.2023

Newly elected Fond du Lac County Executive Sam Kaufman joined Adam and Becca for this WiLLcast episode! Kaufman shared what his role entails, an update on the county, and his views on manufacturing in the Fond du Lac community.  Stay up-to-date on the latest WiLLcasts - subscribe to our YouTube channel, follow WiLLcast on your favorite streaming platform, or visit WiLLbrands.com!

Dan Kroetz, The Commonwealth Companies, Talks Development + Construction Process | WiLLcast Ep. 48 19.01.2023

Senior Vice President of Development for The Commonwealth Companies, Dan Kroetz, stopped by the WiLLcast studio to share his experience in the construction field. He'll discuss working in development as well as the need for affordable housing.  Stay up-to-date on the latest WiLLcasts - subscribe to our YouTube channel, follow WiLLcast on your favorite streaming platform, or visit WiLLbrands.c...

Bernadette Ericksen Talks Supporting FDL Manufacturing + Attracting Young Talent | WiLLcast Ep. 47 13.01.2023

Tune in as Bernadette Ericksen, Director of Business Client Services for Envision Greater Fond du Lac, joins Adam and Becca to talk about her work in the Fond du Lac community and manufacturing industry. Bernadette also shares her career path, including her return to the FDL area community. Stay up-to-date on the latest WiLLcasts - subscribe to our YouTube channel, follow WiLLcast on your favorite...

Whitney + Kelsey Birschbach Talk Manufacturing in Agriculture + Family Business | WiLLcast Ep.46 25.10.2022

Sisters Whitney and Kelsey Birschbach stopped by the WiLLcast Studio to discuss their own local manufacturing operations – Agromatic, Inc. and Davis Plastic. Adam and Becca talk with Kelsey and Whitney about their operations, working in agriculture, and, of course, the dynamics of a family business.   Stay up-to-date on the latest WiLLcasts - subscribe to our YouTube channel, follow WiLLcast on yo...

Wells Vehicle Electronics' Tom Schaefer Talks Manufacturing, Automation, + More | WiLLcast Ep. 45 17.10.2022

Host Adam Rupp sat down with Thomas Schaefer, Vice President of Engineering, Procurement & Category Management for Wells Vehicle Electronics, to talk about his more than 40 years of manufacturing industry experience. Tom shares his professional evolution and the changes he's seen throughout the industry over the past 4 decades.  Keep up-to-date on the latest WiLLcast episodes and insights...

The Ledge Games: Tyler + Josh Talk Flannels, Flying Axes, Supporting the TLG Cause | WiLLcast Ep. 44 09.09.2022

Dust off your flannels and start stretching because The Ledge Games (TLG) are back for the seventh consecutive year! Host Adam Rupp + Producer Becca Schumacher are joined by TLG Co-Founders Tyler Oestreich and Josh Michels for this WiLLcast as they discuss the upcoming event. Hosted on the last Saturday of September (9/24 in 2022), TLG is an amateur timber competition for charity with all proceeds...

Sadie Vander Velde, Envision, Discusses FDL Economy, Manufacturing, Future + More | WiLLcast Ep. 43 23.08.2022

Envision Greater Fond du Lac President + CEO, Sadie Vander Velde, joined Host Adam Rupp and Producer Becca Schumacher to record Episode #42 of WiLLcast. Sadie shared her thoughts on all things Fond du Lac county - from the economy to the importance of manufacturing to the community's future, and more. Adam and Sadie also share their concepts of leadership and the importance of recognizing the...

Lauren Schellpfeffer, Excel - Recruiting + HR in the World of Engineering | WiLLcast Ep. 42 05.08.2022

After nearly a decade with Excel Engineering, HR Manager Lauren Schellpfeffer joined host Adam Rupp to discuss the role of HR and recruiting in engineering. Lauren shares her professional evolution, breaks down a few HR "myths," and kicks off the episode discussing her family's tradition of attending the Kentucky Derby each year. Plus, Adam will tell a great story about a job interv...

Smith: Putting the Contract in Contractor– Insights as Legal Counsel at C.D. Smith | WiLLcast Ep. 41 05.08.2022

C.J. Smith, legal counsel for Fond du Lac-based contractor C.D. Smith, took a seat at the WiLLcast table with Adam and Becca to share his unique perspective on the construction industry and the FDL community. C.J. shares his experience with, and respect for, those working in the trades, as well as all that goes into creating a contract for a major construction project. He also explains why he beli...

Chad Collett Discusses Managing (And Lighting) the Fond du Lac Soccer Complex | WiLLcast Ep. 40 29.07.2022

Chad Collett, President of Fond du Lac Soccer Association, joined Adam & Becca to talk about his role as he leads the charge at the FDL Soccer Association and manages the Fond du Lac Soccer Complex. A premier facility within the state of Wisconsin, the soccer complex feature two fully lit fields, including Field 12 which currently sports a complete WiLLsport lighting package including our GFX...

Josh Bilicki Returns to Talk Racing at Road America, 2022 NASCAR Race Season | WiLLcast Ep. 39 12.07.2022

WiLL's favorite NASCAR driver and long-time WiLLcast guest, Josh Bilicki was back in the studio to talk more about the 2022 NASCAR Race season thus far. Get his take on pulling "double duty" at his home track - Road America - as he raced in both the Xfinity and Cup Series Races. Josh gives Adam his thoughts on the new Next Gen car and shares more on how iRacing helps him train. As a...

Adam + Jake Talk Remote vs Onboard Power for Sports Retrofit Lighting Projects | WiLLcast Ep. 37 17.06.2022

Director of Application Engineering Jake Ortner joined host Adam Rupp to talk about the benefits of both remote and onboard power supply options for retrofit sports lighting projects. They take a look at key considerations including pole design as well as power quality when determining which WiLL solution works best. To learn more about WiLL's sports lighting solutions, visit WiLLBrands.com. ...

Paul Reetz Joins Adam to Talk Small Manufacturing Operations, FDL Culture + More! | WiLLcast Ep. 38 14.06.2022

Paul Reetz, President & Owner of Integrity Saw & Tool, Inc., joined Adam at the WiLL Lighting Campus to share his perspective as a fellow small-sized manufacturer in the Fond du Lac community. Covering lots of ground, Adam and Paul discuss everything from recruitment to supply chain challenges while sharing leadership wisdom throughout. Tune in to get the full story now!

NASCAR to Manufacturing: Ron Malec Shares Career Insights from the Track & Beyond | WiLLcast Ep. 36 06.06.2022

Former NASCAR Car Chief Ron Malec joined Adam at the WiLLcast Studio to take a closer look at his long-standing career – from NASCAR Car Chief for Jimmie Johnson to Senior Manager of Accessories Engineering at Milwaukee Tool. Learn more about life on, and off, the track, as well as the similar skill sets required in both racing and manufacturing. 

Nick Recht: Labels + Enterprise Software, Working w/ Product Managers + Engineers | WiLLcast Ep.35 03.06.2022

Listen in as Nick Recht, Sales Manager Americas for TEKLYNX, joins Host Adam Rupp to not only discuss labeling technology and enterprise software but also how these solutions can help solve problems for customers. Additionally, Nick will give his take on the relationship between product managers and engineers, and share why and how a tight feedback loop enhances product development.  To learn more...

Meet INCubatoredu@nfdl – Local Educator Brings Entrepreneurial Spirit to Classroom | WiLLcast Ep. 34 12.05.2022

Kurt Wismer, the business teacher at Horace Mann High School in North Fond du Lac, joined Adam at our WiLLcast studio to discuss INCubatoredu@nfdl, an entrepreneurship experience for high school students that helps them through the process of developing their own real-world services and products. In this episode, Kurt and Adam discuss breaking the "traditional" classroom mold, developing...

Local Author Shares Insights on Book Writing, Publishing + the Promotion Process | WiLLcast Ep. 32 27.04.2022

Meg Hutter, a local author and the creator of Henry the Brave & The Cancerasaurus, joined Adam to talk about her moving inspiration for "Henry the Brave," the process of writing the story, working with an illustrator, and continuing to promote the book and Henry's story.  To learn more about Meg, Henry the Brave, or to purchase the book, visit LittleHeadProductions.com.  Keep up...

Tyler + Adam Talk 3D Printing Technology and Its Benefits + Value in Manufacturing | WiLLcast Ep. 31 20.04.2022

Tyler Oestreich, WiLL Co-Founder + Director of Technology, sat down with Adam to talk about WiLL's 3D printing farm and the value it brings to our manufacturing process. Adam and Tyler also discuss the best use cases for the 3D printers and integrating technology into small to mid-sized operations. 

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