Wicked Thoughts with Fleire Castro

What you'll hear Founder-host Fleire Castro sits down with Doc Ligot for a candid breakdown of what's really happening with AI adoption inside organizations. This episode goes beyond tools and surfaces the real issue: most companies are stuck in experimentation, with leadership failing to translate AI usage into real business outcomes. They unpack why "pilot purgatory" exists, how execution roles...

What you'll hear Founder-host Fleire Castro sits in the guest chair as Charlene Virlouvet (Chief of Staff, DashoContent) co-hosts a candid first episode on Hybrid Content Operations (HCO) —a practical model where AI speeds research, drafting, and routing while marketers keep strategy, voice, and QA tight. We cover the origin story from Third Team Media, why HCO beats "tool-only" and "traditional-o...

Join us for a discussion about AI's potential in marketing as host Fleire Castro, founder of DashoContent, brings together industry leaders to explore what it takes to stay competitive in an AI-driven world. Featuring expert insights from Penn Lat (Virtua Solutions), Sal Saqeb (SCI Capital), Mykee Dizon (MetroMart), and Miko David (David & Golyat), this episode covers everything from AI's benefits...

Welcome to an engaging episode of Wicked Thoughts , hosted by Fleire Castro, founder and CEO of DashoContent as she and co-host and Chief of Staff, Charlene Virlouvet, sits down with Monica Ortega of Women in AI PH. From teaching herself to code as a kid to becoming a powerhouse in tech marketing, Monica shares what it really takes to make AI work for growing businesses. They dive into the good st...

Welcome to an insightful episode of Wicked Thoughts , hosted by Fleire Castro , founder and CEO of DashoContent . In this episode, we explore how artificial intelligence is revolutionizing the marketing landscape in Southeast Asia. Our special guest, Doc Ligot , a data analyst, software developer, entrepreneur, and technologist—often referred to as the "AI Messiah of the Philippines"—shares his ex...

Welcome to our in-depth discussion on the impact of AI in marketing and business, featuring insights from industry experts Bo, Eugene, and Wilson. This podcast episode explores the tools, trends, and truths shaping the AI landscape today and how they can transform various sectors. KEY TOPICS Trends and Tools in AI Real-World Applications and Challenges The Rules and Roadmap for AI Learn more about...

In this insightful episode, we welcome Bo Discarga, the Founder/CEO of Betterteem, to discuss the transformative impact of AI on business operations, HR functions, and the future of work. Bo explains the practical applications of AI, shares his thoughts on overhyped trends, and provides valuable advice for startup founders, HR professionals, and business leaders. KEY TOPICS The Unique Human Touch...

In this episode of the DashED and Wicked Thoughts podcast series, we delve into AI, marketing, and creativity with Jaiun Roa, a marketing and event specialist. Jayen shares her journey from the creative industry to the tech sector, sharing how AI has transformed her approach to marketing and event planning. KEY TOPICS Transitioning from Creative Fields to Tech AI's Role in Modern Marketing Adaptin...

In this episode of the DashED and Wicked Thoughts podcast series, we discuss AI, entrepreneurship, and thought leadership with Kate Hancock, a notable business advisor and serial entrepreneur. Kate shares her inspirational journey from running her first ventures to becoming a renowned entrepreneur in the U.S. She discusses her early exposure to entrepreneurship, the challenges of a family business...

In this episode, we discussed the fascinating world of creativity and technology with Ms. Kia Abrera, the founder of Brave Works Inc. Ms. Kia shares her journey from being apprehensive about facing the camera to becoming a successful TikTok content creator and educator in video marketing. Throughout the episode, Ms. Kia provides valuable insights into utilizing AI in video marketing, the importanc...

In this dynamic episode, we welcomed three exceptional women from diverse industries to discuss their experiences and insights as Women in AI and Marketing. Ms. February, Ms. Joy, and Ms. Connie shared candid reflections on navigating professional challenges, the impact of AI on their work, and their sources of inspiration. KEY TOPICS Navigating professional challenges with resilience Balancing wo...

In this episode of the Wicked Thoughts Podcast, we are thrilled to have Ms. Le-an Lai Lacaba, Co-Founder of 2xYou, an innovative remote executive assistant service company. Le-an, a distinguished entrepreneur, delves into the transformative world of remote executive assistance and personal branding. She brings a wealth of experience and shares her unique perspective on leading a business that harm...

In this episode of the Wicked Thoughts Podcast, we're excited to welcome Ms. Celine Bernadette Francisco, a versatile professional wearing multiple hats as a Content Marketer, Educator, and Wellness Advocate. As the founder of On the Dot Media, Celine leads a team of writers and virtual professionals, while also teaching Multimedia Arts at De La Salle Lipa. With her rich background, including co-a...

In this episode, we have the privilege of hosting Francis Plaza, co-founder of PayMongo, an online payments processing platform based in the Philippines. Having secured an impressive $2.7 million in seed funding from notable investors like Peter Thiel, Founders Fund, and Stripe, Francis's entrepreneurial journey is truly extraordinary. With a background in software engineering, including experienc...

In this exciting episode, we have the pleasure of hosting Kimberly Damlani, a remarkable co-founder, business consultant, aspiring social-entrepreneur, and a self-proclaimed work in progress minimalist. Kim's passions lie at the intersection of tech, science, and sustainability, adding a unique flair to our discussion. Together, we dive deep into the art of branding, unveiling powerful strategies...

In this episode, we have the incredible privilege of welcoming Gian Paulo dela Rama, the co-founder and CEO of Aiah.ai, as our esteemed guest. Aiah.ai is shaking up the business landscape with its groundbreaking AI natural-language assistant, inspired by the legendary Jarvis from the Iron Man series. Gian's expertise and experience as a serial entrepreneur, coupled with his deep understanding of s...

In this episode, we sit down with Olivia Escartin, a practical visionary and ethical design thinking advocate who is using sustainable technology and businesses to make a positive impact on the world. Olivia shares her insights on the importance of ethical design thinking in business and how sustainable technology can be used to promote positive change. She also discusses her experience working wi...

In this episode of podcast, we speak with Jonecca San Pascual, Founder and CEO of Pieza PH, a digital marketplace for automotive retail businesses in the Philippines. Jonecca shares her entrepreneurial journey and how she utilized technology to grow her business. From her challenges personally to delving into business ownership to being a startup founder in the Philippines, Jonecca shares her war...

In this episode of our podcast, we delve into the world of logistics and automation with special guest Enrique San Juan of Oh My Genie! Ultra Fast. Learn about how this AI technology is solving major challenges in e-commerce and saving the Philippines billions of losses. Enrique will also share his vision for the future of urban design and the role of startups in shaping it. Join us for an insight...

In this episode, we have the pleasure of speaking with Gillian Santos, the co-founder and CEO of AniTech. AniTech is a deep-tech supply chain startup that is on a mission to solve the global food loss problem. They provide agribusinesses with actionable data on spoilage and storage quality using remote sensor systems. Gillian shares her background and how she got started in the tech industry, incl...

In this episode, we sit down with Kennette Canales, the founder of Jiph, a cutting-edge fintech app that aims to make remittances from abroad to the Philippines - instant, cheaper and convenient Since the recording of this episode, Kennette and the Jiph team has recently raising $500k from private investors for the seed round and has rebranded the app from Payhiram to Jiph. He also talks about the...

Here's our last episode to wrap up Season 4 for Dash of Social.   Jennibeth Paglinawan is a proud career shifter - from Food Tech to Digital Marketing Agency owner .   In this episode, she shares how she worked with sustainability companies, tech startups, and media companies . She also cemented her experience with NGOs, innovative companies, the academe, and the food industry .   After her career...

For this special episode, we ask the question -- Are you ready for digital marketing for 2022? Together with our champions for DashoContent, Ian Bert Tusil, and Charlene Virlouvet, we discuss these and more . Those who have messaged with questions/concerns like: HOW MUCH? CAN I CONSULT? I HAVE AN ENQUIRY... Now is the best time. We discussed trends for 2022 and other FAQs about digital marketing....

Finally! Back from the Big O's of 2022 to my podcast Season 4 on a Dash of Social. On the Wicked Thoughts Podcast, I'm talking to not just one but TWO performance marketers. Floyd Surban is a Creative Digital Marketer for SMEs, eCommerce, and Financial Institutions with a focus on Facebook Ads and Social Media. He manages a small team of freelancers with expertise in design, development, and marke...

This week on the Wicked Thoughts Podcast, I'm talking to Lee O'Brian - Founder of PokLee Food Products, media talent and actor in the Philippines, and now a startup food business founder. We discuss how to move from the physical space to the online space, how to maintain and reinvent your business and offerings through the pandemic time, and of course, about work-life balance.