Why to the Way

What if the first sign of burnout isn't exhaustion — it's resentment? Dr. Erin Wiley , a naturopathic doctor who works with high performers, says the moment you catch yourself thinking "I'd be happier if I just got paid more" is the moment to pay attention. This episode is about energy, capacity, and the uncomfortable truth that growth and burnout often start with the exact same feeling. In This E...

Most people treat imposter syndrome as a problem to solve. Dr. Andrea Wojnicki — executive communication coach, podcaster, and author — thinks that's exactly backwards. In her view, imposter syndrome is proof you're pushing yourself, and the people who never feel it are the ones who stopped growing. Host Sarah Jeanneault sits down with Dr. Andrea to reframe confidence from something you either hav...

Martha Malloy built a successful career in advertising, got promoted fast, worked on marquee accounts — and then quietly fell out of love with it. What came next wasn't a straight pivot; it was a side quest into UX research, a freelance experiment during the pandemic, a training session in New York that made her realize an entirely new profession existed, and eventually a coaching practice she bui...

Tammy Janes spent nearly 15 years at Unilever, built a global transformation practice from a team of two to roughly 30 people, and then was told her role was being eliminated — not because she failed, but because she succeeded so completely that the organization no longer needed her. What do you do when doing your job well is the thing that ends it? And what does it take to rebuild, network from s...

Jennifer Blackburn has held roles at Unilever, Nando's, Canadian Tire, Skip, and is now CMO of Clearly Canadian — and not one of those moves was a straight line. The pivot that surprised her most wasn't a bold leap toward opportunity; it was a quiet moment doing virtual homework with her three-year-old daughter at 3am from a different time zone, realizing the right role at the wrong time in your l...

Carolyn Lawrence walked away from her dream job — Global DEI Leader at Deloitte — not because it wasn't working, but because she could no longer see what was next. What followed was a masterclass in exactly what she'd spent her career teaching others: how to read a system, resist the urge to fight it head-on, and move through obstacles with strategy instead of force. If you've ever felt the fire t...

Why to the Way is hosted by Sarah Jeanneault. Each episode explores a real dilemma, crossroads moment, or personal crisis that forced someone to make a defining choice. Together, they unpack what happened, what the guest ultimately chose, and the deeper reasons behind that decision. Then Sarah and Heather weigh in themselves, debating what they would have done if faced with the very same situation...