Amy Jo Martin

Why Not Now? with Amy Jo Martin

Business EN ↓ 353 episodes

You know that thing you've been thinking about doing? Why Not Now? Amy Jo Martin, a New York Times Best-Selling Author and Personal Branding pioneer, created this show because she believes the world will be a better place if more people ask themselves, "Why Not Now?". Each episode you'll hear from Amy Jo herself and a professional Why Notter - guests like Mark Cuban, Jessica Alba, Tony Robbins, Barbara Corcoran, Billy Corgan and more - and learn how they answered the question then took action, so you can too.

Author

Amy Jo Martin

Category

Business

Podcast website

amyjomartin.com

Latest episode

Jun 12, 2026

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Episodes

Episode 251: Scott O'Neil - Be Where Your Feet Are 26.06.2021

Scott is one of the most successful and decorated sports executives out there. He's currently the CEO of Philadelphia 76'ers, New Jersey Devils, Harris Blitzer Sports & Entertainment and the author of the book "Be Where Your Feet Are". On this episode of Why Not Now?, Scott recounts his complicated feelings following the loss of one of his closest friends to suicide, and how this emotional event i...

Episode 250: Kristen Bell & Monica Padman on Shattering the Glass Ceiling and Knowing Your Worth 19.06.2021

Kristen Bell and Monica Padman join Amy Jo on Why Not Now? this week! Don't miss this incredibly honest conversation about gender equality, mentorship, confidence, and asking for support.   Kristen and Monica share some insight into their upcoming podcast, Shattered Glass. They'll interview inspirational women like Oprah Winfrey, Gloria Steinem, and Malala Yousafzai about how they have put cracks...

Episode 249: Rachel Drori - Tactical Tips On Starting A Business From Daily Harvest's Founder 12.06.2021

Rachel Drori was gainfully employed and pregnant when she had the idea for Daily Harvest. She says she had all the reasons not to start the company, but knew the perfect "right time" would never come.   Beside saying "Why Not Now?" to her idea, Rachel shares the more tactical strategies she used to measure whether she was ready to start her company. She identified the worst possible case scenario...

Episode 248: Liz Matthews - A Corporate Renegade: The SVP of Global Brand, Creative & Experiential Marketing at Dell 05.06.2021

Liz Matthews is the Senior Vice President of Global Brand, Creative & Experiential Marketing at Dell. Her Why Not Now? moment involves saying yes to joining the Renegade Accelerator program. Liz has found that, the higher up the corporate ladder you go, the less you invest in learning. She says joining a group of women from all different industries sparked her own innovation and entrepreneurial sp...

Episode 247: Colonel Dr. Roxanne Wallace - A Lesson In Leadership From A Colonel & Surgeon In The US Army 29.05.2021

Colonel Dr. Roxanne Wallace serves to heal. She's an Orthopedic Surgeon serving in the United States Army. Dr. Rox is also a Renegade Accelerator graduate. She went through the program while stationed in Afghanistan!   On this episode of Why Not Now?, Dr. Roxanne shares tactical tips with Amy Jo about leadership that she has learned in both the operating room and through her rank in the Army. Her...

Episode 246: Justine Lucas - Creating Impact Through Innovation 22.05.2021

Justine Lucas creates impact through innovation. She's the Executive Director of Rihanna's Clara Lionel Foundation and a graduate of the Renegade Accelerator Program. Formerly, Justine was the Global Director of Programs for Global Citizen and produced the 2012 - 2015 Global Citizen Festivals and the 2015 Global Citizen Earth Day event.   Justine and her small but impactful team focus on the effec...

Episode 245: Shannon Lee On Evolving Bruce Lee's Legacy And Finding Her Own Identity 15.05.2021

Shannon Lee continues to evolve her dad, Bruce Lee's, philosophy and legacy while adding her own learnings. Her book,  Be Water, My Friend: The Teachings of Bruce Lee,  started as a Why Not Now? idea and is now a reality. It's a compilation of lessons and quotes from her father, showing how martial arts can be a metaphor for personal growth and living a fully realized life. Shannon shares her fath...

Episode 244: Samantha Ettus - Making Financial Independence Tangible 10.05.2021

If you leave the workforce for just two years, there's less than a 50% chance you'll ever get a full time position again. Samantha Ettus realized that, when mothers take time away from corporate America to have a baby, it's one of the most financially risky things they can do.   As a speaker, Samantha felt she could motivate a room full of women, but she couldn't offer them any opportunities. So s...

Episode 243: the*gameHERS - Creating Inclusive Communities 01.05.2021

Heather Ouida, Laura Deutsch, Rebecca Dixon, and Verta Maloney founded the*gameHERs to give women who game a place to connect. Not one, but all four of the co-founders join Amy Jo on the show this week!   Heather, Laura, Rebecca, and Verta created the*gameHERs because, when they Googled a community for female gamers, nothing came up. They saw a need in the gaming space to amplify women. Almost hal...

Episode 242: Steven Kotler - Living in "Flow" to Reach Your Peak Performance 24.04.2021

Steven Kotler studied journalism, poetry, and writing in school. When he told others about his plans to conduct a neurobiological study, some literally laughed in his face. But Steven's interviews with Flow State experts made him an authority on the subject, and he set out to help others reach peak performance.   He now works with entrepreneurs, athletes, and leaders of some of the biggest compani...

Episode 241: Nick Taranto - Turning a "Crazy" Idea into a $200 million+ Business 17.04.2021

Nick Taranto is a former Marine turned entrepreneur. He was fired from his sales job when his boss found a business plan on his work computer, kick-starting Nick's entrepreneurial journey.   Getting fired was a blessing in disguise. It was just the motivation Nick needed to create Plated, America's first meal kit company. Nick and his co-founder ideated, grew, and then sold Plated to Albertsons fo...

Episode 240: Lisa Stone - Opportunities That Women Can Take to the Bank 10.04.2021

Lisa Stone creates opportunities for women that they can take to the bank. She's so passionate about championing women, particularly women of color, because extensive research supports the fact that diversity on teams is better for business.   After a career in journalism, Lisa founded BlogHer as a way to lift up the voices of women in response to a lack of awareness of great female writers. Durin...

Episode 239: Jimmy, Jake, & Jordan DeCicco - Super Coffee Founders Providing Positive Fuel and a Positive Message 05.04.2021

Jordan, Jake, and Jimmy DeCicco are three brothers with a great story. They founded what is now the $400 million company behind Amy Jo's favorite morning drink, Super Coffee, from their college dorm room. In this episode of Why Not Now?, the brothers tell Amy Jo about the "boots-on-the-ground" days of the company. Jordan left his college athletic scholarship and Jimmy quit his job on Wall Street t...

Episode 238: Regan Walsh - Heart Boss. The Ultimate Voice of Authority 27.03.2021

Regan Walsh quit what she thought was her dream job after only a week. This earned her the nickname "One Week Walsh" and was the beginning of her journey to find more meaning in her life. Regan found a job where she worked more hours, but that she truly loved.   This is one of the many events in Regan's life that inspired her book Heart Boss , a compilation of stories where she took action to turn...

Episode 237: Nicole Walters on Hiring Herself to Turn Her Side Hustle Into a Multi-Million Dollar Business 20.03.2021

Nicole Walters quit her 9-5 job live in front of 10,000 people. Talk about burning your boat! It may have seemed spontaneous, but Nicole had been dating her side hustle for a long time. In her words, she wasn't quitting her job. She was hiring herself. Over the span of the last 5 years, Nicole has turned that side hustle into a multi-million dollar business. She helps entrepreneurs turn their big...

Episode 236: Carter Reum - Investing in Those Who Improve Lives & Make the Impossible Possible 13.03.2021

Carter Reum left his job at Goldman Sachs to pursue an entrepreneurial career because he was, in his words, "just young enough and just stupid enough, but in a good way, to think it was a good idea."   Leaving the corporate world ended up being a great idea for Carter and his brother. They founded an innovative alcohol company called VEEV which sold to a multi-billion dollar strategic acquirer.  ...

Episode 235: Leah Walters - How To Create An Impactful & Positive Company Culture 07.03.2021

Leah Walters is the Head of Communications at monday.com .    In this episode, Leah and Amy Jo discuss how moving from New York to Tel Aviv, Israel led Leah to her Why Not Now? moment. She found herself having an identity crisis once she got to Tel Aviv, and wasn't sure how to fully take advantage of the experience. Without any previous experience, she began applying for jobs in the tech start up...

Episode 234: A Lesson On Resilience with Jamie Kern Lima 27.02.2021

Jamie Kern Lima is the Co-Founder of IT Cosmetics as well as the author of "Believe It."   In this episode, Jamie and Amy Jo discuss Jamie's Why Not Now? moment that is a story of resilience. Jamie was working as a news anchor and found herself in what she describes as "a season of setbacks." She had developed a skin condition and had difficulty finding makeup that could help conceal it, while she...

Episode 233: What the Heck is Clubhouse? with Amy Stanton 21.02.2021

Amy Stanton & Amy Jo Martin explain everything you need to know about the new social media app, Clubhouse. Clubhouse is a drop-in audio only platform that can be described as part podcast, part zoom call, and part house party. It can be very confusing at first and you can quickly find yourself lost on the platform, but luckily we have Amy Stanton to be our guide.   Amy has been called "The Queen o...

Episode 232: Heather Allen - A 7 Figure Income From Instagram (No Website) 18.02.2021

In this bonus episode, we're diving into the Why Not Now? archives to revisit Amy Jo's conversation with Heather Allen. Heather Allen is the founder of Kaleidacuts. Heather used to be a school teacher, then started a greeting card company. That company didn't work out as she had planned, but her second company - Kaleidacuts - is thriving. She is living where her passion, purpose & skill collide. I...

Episode 231: Vic Keller - Accelerating Women Plus Scholarship Announcement 12.02.2021

Special Episode:  Vic Keller offers Renegade Accelerator Scholarships   In this episode, Vic Keller is back on the show and he makes a big announcement. He's not just offering a Renegade Accelerator scholarship, there's much more. Listen to learn the details and visit the scholarship page here to apply:  https://amyjomartin.com/rascholarship . To learn more about the Renegade Accelerator program,...

Episode 230: Lauren Holiday - How to Reframe Adversity into an Asset 11.02.2021

We've got a bonus episode for you this week! We're diving into the Why Not Now? archives to revisit Amy Jo's conversation with Lauren Holiday. Lauren Holiday is our guest this week. Lauren is a 2-Time Olympic gold medalist & FIFA Women's Soccer World Cup Champion. Amy Jo & Lauren have one of the most intense conversations we've heard on the Why Not Now? show. Lauren shares her journey from winning...

Episode 229: David Meltzer - Taking Inventory of Your Business and Personal Values 08.02.2021

David Meltzer is the Co-founder of Sports 1 Marketing and host of The Playbook podcast.   In this episode, David and Amy Jo discuss his Why Not Now? moment when he decided to start his own company.   Between 2006 and 2008, David had lost 100 million dollars. More importantly, David said he hit emotional rock bottom. This moment caused him to look within and take inventory of his values. In doing s...

Episode 228: Jaclyn Lindsey - The Business of Kindness 05.02.2021

Jaclyn Lindsey is the co-founder & CEO of Kindness.org, as well as the co-author of " Be Kind: A Year of Kindness, One Week at a Time. " (She's also a graduate of the Renegade Brand Bootcamp!) In this conversation with Amy Jo, Jaclyn talks about the steps involved in making a major pivot in her career. She shares exactly what she did to begin the process and how it evolved into her discovering wha...

Episode 227: Pankaj Shah - Investing In More Than Just Business 31.01.2021

Pankaj Shah is an Investor, Business Advisor, Founder of Finches, a global collective of thought leaders in early stage technology and Founder of Sparrows, a networking platform that allows you to humanize your professional life.   In this episode, Pankaj and Amy Jo discuss a Why Not Now? moment in which he decided to quit his job, sell his house, and go 103 weeks without a paycheck to start his f...

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