Amy Jo Martin

Why Not Now? with Amy Jo Martin

Business EN ↓ 353 episodes

You know that thing you've been thinking about doing? Why Not Now? Amy Jo Martin, a New York Times Best-Selling Author and Personal Branding pioneer, created this show because she believes the world will be a better place if more people ask themselves, "Why Not Now?". Each episode you'll hear from Amy Jo herself and a professional Why Notter - guests like Mark Cuban, Jessica Alba, Tony Robbins, Barbara Corcoran, Billy Corgan and more - and learn how they answered the question then took action, so you can too.

Author

Amy Jo Martin

Category

Business

Podcast website

amyjomartin.com

Latest episode

Jun 12, 2026

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Episodes

Episode 102: Amy Jo Martin - How A Moment Of Bravery Can Change Your Trajectory (with Mandy Sugrue) 07.10.2018

In this episode Amy Jo Martin talks about moments of bravery and how we get these moments of bravery in a spark of confidence. How can we capitalize on these moments and combine them with doing something on a whim? In a moment of bravery, you are going to hear from Mandy Sugrue. Mandy is a Why Not Now? listener. She reached out to tell her Why Not Now? story, and it blew us away. Mandy shares how...

Episode 101: Julia Cheek - Quitting Your 9-5 To Do Your Own Thing 01.10.2018

In this episode Julia Cheek, Founder and CEO of EverlyWell, discusses leaping into innovation, believing in your ideas and filtering criticism, the biggest misconceptions about becoming an entrepreneur and Julia's time management tips. If you are trying to decide whether or not you want to make a leap from something that, may not be a bad situation but isn't your life's work, Julia's experience an...

Episode 100: Amy Jo Martin Gets Real And Raw - Her Top 10 Lessons Learned 23.09.2018

In the 100th episode of the Why Not Now? Show, host Amy Jo Martin gets real and raw. Amy Jo shares how one of the darkest periods in her life led her to exiting her company, how she discovered her true purpose and why she started the podcast. Amy Jo also shares the Top 10 lessons she's learned from her guests, audience and community. You may have also noticed we have a new look! Thank you for voti...

Episode 99: Sarah Robb O'Hagan - Step Up. Stand Out. Kick Ass. Repeat. 16.09.2018

Sarah Robb O'Hagan has been described as Superwoman, undercover. She's been named one of Forbes' most powerful women in sports and one of Fast Company's most creative people in business. This woman is unmatched. She's been the global president of the $5,000,000,000 sports brand, Gatorade, where she led the business through a major repositioning and business turnaround. She has also held senior pos...

Episode 98: Cathy Heller - How To Have Multiple Successful Careers At The Same Time 10.09.2018

Songwriter, CEO and host of the "Don't Keep Your Day Job" Podcast, Cathy Heller, is a "Yes and..." person. She's added layers to her career and her livelihood over time; adding things that she loves to do. Rather than just switching gears and completely changing paths, she's actually just added certain things and been able to have a portfolio of different tracks as her career. One of the things th...

Episode 97: Cindy Eckert - Advice From A Billion Dollar Woman With A Priceless Mission 02.09.2018

Cindy Eckert has built and sold two pharmaceutical companies and she's the creator of the Little Pink Pill. Cindy exited that company for more than a billion dollars, and in total has $1.5bn worth of exits, but who's counting? Right? Cindy writes her own rules and defines what it means to be a renegade. The woman is unapologetically true to herself and it's serving her very, very well. Over the la...

Episode 96: Tony Hawk - Why You Should Prioritize Your Passion 26.08.2018

Tony Hawk is quite possibly the most well known and innovative professional skateboarder on the planet. Tony turned pro when he was 14 and went on to experience more success than he could've ever dreamed of. One unexpected aspect of Tony is that he's an entrepreneur. He has had his own company, Birdhouse, for many years and has a licensed video game that's become a billion dollar franchise. We tal...

Episode 95: Shauna Harrison - Why Changing Careers Doesn't Mean Starting Over 20.08.2018

Shauna Harrison has her PhD in public health, she's a self proclaimed nerd, hip hop head and yogi. She's basically a movement expert. After Shauna received her PhD and finished years of college, she decided not to pursue the expected route. She did something completely Renegade and switched career paths, but that didn't mean starting again. Shauna is one of the original fitness influencers on soci...

Episode 94: Miki Agrawal - Why Business Is Like A Burpee 13.08.2018

Miki Agrawal has one of the most intense Why Not Now? moments we've ever heard on the show. Miki worked as in investment banker on Wall Street right across from the World Trade Center, and when 09/11 happened, she was supposed to be at work, but slept through her alarm clock. After all of this took place, she decided to pursue her dreams and finally confronted the reality that she was living a lif...

Episode 93: Amy Porterfield - How To Finally Step Into The Business You've Always Wanted 06.08.2018

Amy Porterfield is an online wizard. Truly. She's an online marketing expert, entrepreneur, a podcast host and you're going to want to write down a lot of things she says in this episode. Amy talks about being plagued with the chronic cases of second guessing and shiny object syndrome and that feeling of not enoughness during the phase when she was going out on her own for the first time. She refe...

Episode 92: Creative Quest - The Roadmap For Your Creative Quest (with Bryan Danielson) 30.07.2018

We really put ourselves out there when we share creative ideas and our creative work. The topic of creativity can often times feel heady and wishy washy, because everyone has their own definition of creativity. In this episode we talk through the more tangible aspects of creativity like what to do when you're in a rut or uninspired, the literal tricks for how to keep fresh eyes and change things u...

Episode 91: Nastia Liukin - Reinventing Yourself and Navigating Tough Transitions 23.07.2018

Imagine working towards something for the first couple of decades of your life and that's all you knew. Then at age 22, it all ends. That path has gone and you have to reinvent a new path. That's what happened to Nastia Liukin. Nastia was born a gymnast and went on to win an Olympic gold medal in 2008. Then four years later, she decided to make a run for the 2012 Olympics. After a critical fall fr...

Episode 90: Martha Beck - How To Do What You Love, With The People You Love, In The Places You Love 16.07.2018

Oprah has said Martha Beck is one of the smartest women she knows. Martha has three degrees from Harvard including her PhD in sociology and she's the author of countless best-selling books.    In this episode, Martha talks through the process she uses to make decisions, why it's untrue that working hard leads to success, how to shift out of the ego operating system to stop grasping, how to transce...

Episode 89: Marie Forleo - Why You Should Start Before You're Ready 08.07.2018

Marie Forleo was named by Oprah as a thought leader for the next generation. She's the creator of the award-winning online show MarieTV with over 38 million views on YouTube with an audience in 195 countries. Marie is an entrepreneur, author and she's the founder of B-School, an online business school for modern entrepreneurs. One of Marie's mottos is "Start before your ready." which is wildly app...

Episode 88: Captain Liz Clark - An Inner & Outer Voyage Sailing 20,000 Nautical Miles 02.07.2018

Captain Liz Clark has done what many of us could only ever imagine to do. She's chosen a journey far from comfort and security, and in this episode she shares what she learned from her internal and external voyage of 20,000 nautical miles in search of surf and self. More than 10 years ago, Liz Clark set out from Santa Barbara, in her boat "Swell", and she headed south. When Liz was nine, she and h...

Episode 87: Alex Banayan - What Bill Gates, Lady Gaga & Tim Ferriss All Have In Common 24.06.2018

At age 18, on the day before his freshman year final exams, Alex Banayan, author of the acclaimed new book "The Third Door", hacked the TV game show The Price Is Right, won a sailboat, sold it and used the prize money to fund his quest to learn from the world's most successful people. Alex went on a seven year journey tracking down people like Bill Gates, Maya Angelou, Steve Wozniak, Jessica Alba...

Episode 86: Alison Levine - Leadership, Failure and the Danger of Standing Still 18.06.2018

Alison Levine went from climbing the corporate ladder to climbing the highest peak on each continent and skiing to both the North and South Poles. She was the captain of the first American women's Everest expedition, and the list of her adventurous accomplishments goes on and on. Alison is a New York Times bestselling author, an executive producer and when you listen to Alison, you'll understand w...

Episode 85: Factfulness - 10 Reasons We're Wrong About the World. It's Better Than You Think. 11.06.2018

W hat do you get when you combine a professional wrestler who loves to read, and me who knows nothing about wrestling, but also loves to read? You get the Why Not Now? Read a Book Club . Several episodes back,  Bryan Danielson was on the show and he mentioned that he reads a book a week. Well, I jokingly suggested starting a book club and we've done it. The first book that we review in this episod...

Episode 84: Laird Hamilton - How To Manage Your Relationship With Fear 04.06.2018

Widely considered to be the best big wave surfer in the world, Laird Hamilton is known for having successfully surfed the heaviest waves on the planet. He's a pioneer in the world of action water sports and the primary influence behind many surfing innovations like tow-in surfing, stand-up paddle boarding, and hydrofoil boarding.  In this episode we dissect how Laird makes decisions, his relations...

Episode 83: Amy Jo Martin - Where To Start With Personal Branding & Other Questions Answered 28.05.2018

In this episode I talk about what you want to talk about and answer your questions. We cover everything from where to start with Personal Branding to how to identify your Why Not Now? idea and many other topics. I also sprinkle in some of my own personal stories, share my Golden Rule for social media and do a Rapid Fire Round with myself (yep!). Here are the questions:  How would you find inspirat...

Episode 82: Jenna Kutcher - Leaving the Corporate World To Build Your Own World 20.05.2018

At age 23, Jenna Kutcher realized she was climbing a ladder that was leaning against the wrong wall and she left her comfy corporate job. Jenna took $300 Craigslist camera and turned it into a 7-figure business. She's a photographer, podcaster, educator and online influencer. In this episode you'll hear exactly how Jenna navigated her Why Not Now? moment of leaving her corporate job and starting h...

Episode 81: Kim Motley - A Real Life Superhero 08.05.2018

Kim Motley is the first foreign attorney to litigate in Afghanistan since 2008. She's also the mother of three and former Mrs. Wisconsin. Kim is considered one of the most effective defense attorneys operating in Afghanistan. Kim's mindset and wisdom have allowed her to navigate impossible situations. She shares these principals in this episode with us and they can apply to nearly any situation yo...

Episode 80: Bryan Danielson - How to Turn a No into a Yes 01.05.2018

Bryan Danielson, also known as Daniel Bryan, is a wildly popular WWE pro wrestler who has held the World Heavyweight Champion title. He has one of the most talked-about wrestling stories in recent history. In 2016 he was forced to retire due to concussion-related injuries but due to his "Why Not Now?" he's now back in the ring. We talk about how this all happened. How he was able to get cleared to...

Episode 79: Emily Costopoulos - Engineer by Day, Why Notter by Night. How To Start a Podcast (or any side hustle) 24.04.2018

Emily Costopoulos green lights her Why Not Now? idea of starting a podcast during this episode. We talk through each step and all of her questions. She's an engineer by day and at night and on the weekends she explores her creative expression through her side hustles which include photography, typography and now podcasting. When I learned she was thinking about starting a podcast I asked her to co...

Episode 78: Ellen Gustafson - The Most Important Why Not Now? You May Ever Face 18.04.2018

The Journey of "Trying" to Start a Family & An Exposé on Fertility: If you're like me and your "Why Not Now?" is to start a family or if you're trying to decide when would be the best time, this episode can provide powerful information to you. Ellen Gustafson and I take a critical look at the topic of fertility, the current state of the industry, the science and research that's been done, and hasn...

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