VML Canada

Why Didn't I Think of That?

Business EN ↓ 4 episodes

"Why didn't I think of That?" is brought to you by the Innovation Team at VML Canada. Join us for a relaxed, round-table chat where we break down the latest in innovation – from the complex world of tech to surprisingly simple, yet brilliant, creative initiatives. We'll cover news, offer deep dives, and share fascinating interviews, all through a distinctly Canadian lens. Whether you're a fellow innovator or just keen to learn about the exciting developments shaping our nation, this podcast is your go-to source for understanding what's new and next in Canada.

Author

VML Canada

Episodes

Top Innovative Super Bowl Ads of All Time 04.02.2026 25:46

Super Bowl 60 is almost here, but which ads truly changed the game? With Super Bowl 60 approaching, the VML Canada team reveals the most innovative commercials ever – and why they worked. This isn't about the funniest spots or biggest celebrities. It's about the campaigns that truly disrupted the advertising game. Discover how: • A 5-second Reddit ad crashed their servers • A bouncing QR code brok...

Exclusive Interview: Rob Guénette 23.01.2026 36:27

Opening quote from Rob Guénette: "We ought to shape it before it shapes us. I think that is the right healthy attitude." Rick Brown: Welcome to "Why Didn't I Think of That?" This is our first episode of 2026, and we have a very special guest with us today. Rob Guénette is here. Rob is the CEO of VML Canada. He's an absolute legend in the advertising business and an incredible storyteller. So stay...

The Power of AI Agents 18.10.2025 24:33

Ever wonder what lies beyond your everyday ChatGPT? Join the VML Canada Innovation Team as they dive deep into the world of AI Agents – specialized, self-enclosed chatbots designed to be experts in one thing. This episode unpacks what agents are, how they work, and crucial best practices for leveraging their power... and avoiding their potential pitfalls. In this episode, you'll discover: What Exa...

Cannes Innovation Recap 03.10.2025 19:23

2025 Cannes Innovation Recap: The Fourth Judge (00:03:00): Jeremy shares a mind-blowing AI-powered judge for boxing from Big Time Creative Shop in Riyadh. Discover how AI is tackling subjectivity and bias in sports, trained on a century of boxing history to provide unbiased real-time analysis. Is this the future of fair play? https://www.youtube.com/watch?v=BcLlNta1deE Daisy vs. Scammer (00:06:00...