Who Won The Week

Summer is heating up, and nothing goes down cooler than an ice cold beer — or at least that’s how consumers are responding to ads during Copa America, Wimbledon, and Euro 2024. On our new Who Won the Week, EDO Content Marketing Manager Aaron Taube and VP of Client Development Will Price take a look at the strategies Coors, Corona, and Miller Lite are using to drive engagement with a young, diverse...

The NBA and NHL Finals are over, and prestige TV is heating up. On the new Who Won the Week, we break down the brands that won big en route to the Boston Celtics’ 18th NBA title and look forward to the highly anticipated third season of The Bear. Join EDO Content Marketing Manager Aaron Taube and VP of Brand Partnerships Rebecca Sandidge as they dive into the data to reveal how the likes of Taco B...

Summer in the U.S. means three things: frozen treats, baseball … and cricket? On the new Who Won the Week, EDO content marketing manager Aaron Taube and VP of client development Will Borba take a look at Major League Baseball’s jaunt to London, the T20 Cricket World Cup on Long Island, and the globalization of U.S. sports media consumption. How are quick-serve restaurant (QSR) brands like Dairy Qu...

Summer movie season is heating up, and Who Won the Week has all the latest on how major studios are looking to bring consumers out to the theaters despite a thinner-than-usual slate of blockbusters. This week, EDO Content Marketing Manager Aaron Taube is joined by our General Manager of Studio Analytics Steve Siskind to discuss the pros and cons of marketing movies at a time when strike-related pr...

We all know that live sports are the bedrock of modern TV advertising, but there’s plenty of other places brands can go to reach large, highly engaged audiences during live programming. On our new episode of Who Won the Week, we dive into two of them: The Voice and Saturday Night Live . This week, EDO content peddler Aaron Taube is joined by our VP of Brand Partnerships Rebecca Sandidge to discuss...

Who Won the Week is back in action with a new episode on the brands that are driving massive consumer engagement during the red-hot NBA Playoffs! EDO Content Marketing Manager Aaron Taube and VP of Client Development Will Price take a look at what Gatorade, Arby’s, New Balance, and Bose have been doing to generate excellent results while advertising during this year’s playoffs. Plus, we take a loo...

The annual TV Upfronts are in full swing, Who Won the Week has all the latest news and analysis on the first day and a half of presentations. In an episode recorded Tuesday afternoon, EDO VP of Brand Partnerships Rebecca Sandidge joins our Content Marketing Manager Aaron Taube to discuss how NBCUniversal, FOX, Amazon, and TelevisaUnivision made their pitches to advertisers in the Big Apple. Aaron...

Many ads, like Wingstop’s “No Flex Zone” ad are running in overdrive during the NBA playoffs — but are they working? Our new episode of Who Won the Week has the answers. EDO’s content marketing czarAaron Taube is joined by VP of client development Will Price to discuss the strategy behind running in heavy rotation during a major sporting event, with a deep dive into how Wingstop ads are performing...

Who Won the Week is back with a deep dive into how Mercedes-Benz used this year’s Masters to deliver a full brand showcase to golf fans. EDO media analyst Matt Ulrich is joined by VP of client development Will Price to discuss the different ads Mercedes-Benz aired over the weekend and how those spots performed. Plus, we take a look at on-course sponsorship deals, such as 2024 winner Scottie Scheff...

Who Won the Week is back with a new episode covering one of the biggest weeks on the sports TV calendar — including the NCAA Final Four and WrestleMania. EDO content marketing manager Aaron Taube is joined by VP of brand partnerships Rebecca Sandidge and VP of client development Will Price to discuss record-setting viewership for the women’s Final Four and what advertisers can expect from women’s...

Who Won the Week is back in action — and this week, it’s all about the auto industry! EDO VP of Client Development and automotive advertising expert Will Price joins the show to break down how brands like Defender and Buick are using March Madness to drive consumer engagement with a younger audience.  Plus, Will and EDO Media Analyst Matt Ulrich discuss Tesla’s long-awaited, first-ever streaming T...

The first weekend of March Madness is in the books, and Who Won the Week is back to break down the brands and athletes who scored big at The Big Dance. On this week’s episode, EDO Media Analyst Matt Ulrich and VP of Brand Partnerships Rebecca Sandidge discuss the powerful impact of the NCAA’s Name, Image, and Likeness (NIL) policy — and the brands that are using it to feature college athletes in a...

Get out your dancing shoes — it’s Who Won the Week’s March Madness preview episode! EDO Media Analyst Matt Ulrich is joined once again by VP of Brand Partnerships Rebecca Sandidge for a look ahead at how brands will look to turn NCAA Tournament intrigue into powerful ad engagement. This week, our two experts discuss the growing popularity of the women’s tournament, Caitlin Clark’s star power as a ...

Lights, camera, outcomes! It’s the Oscars episode of Who Won the Week, with a complete breakdown of the brands that move the needle during the 96th Academy Awards. This week, EDO Media Analyst Matt Ulrich and EDO VP of Brand Partnerships Rebecca Sandidge highlight the big brand winners on a night that was dominated by entertainment advertisers and luxury brands. Hear what our two experts had to sa...

Who Won the Week is back in action, and love is in the air! This week, EDO Media Analyst Matt Ulrich and EDO VP of Brand Partnerships Rebecca Sandidge break down Netflix’s evolving ads business with a special spotlight on Love is Blind ahead of the reality hit’s season finale March 6. From the introduction of live sports programming like The Netflix Cup and Monday Night Raw to its new content deli...

Who Won the Week? 2/12/24: Temu Breaks Through, Nostalgia Takes Over, and Soda is the New Alcohol at Super Bowl LVIII Who Won the Week is back with our super, duper #superbowl LVIII advertising effectiveness review! https://lnkd.in/gHZu5AVb This week, EDO Media Analyst Matt Ulrich is joined by three (3!) EDO experts to break down the big winners of this year’s game. From Temu’s not-so-surprising b...

Who Won the Week is back for our final episode before Super Bowl LVIII! This week, we’re previewing two categories that are going big at this year’s Big Game: sports betting and beer. FanDuel is bringing back Rob Gronkowski and its Kick of Destiny from last year’s Super Bowl, but could DraftKings steal the spotlight with its pre-game ad? Will Michelob Ultra hit another home run with a star-studded...

"#Superbowl season is fast approaching, and Who Won the Week is back in action to discuss all the latest news in #sportsmedia and #tvadvertising. On this week’s show, EDO Media Analyst Matt Ulrich and veteran journalist Michael Shields (Next in Media) preview the growing coterie of food delivery apps that will be advertising at this year’s Big Game. Plus, Solo Stove made news when it decided...

This Saturday’s Chiefs-Dolphins #nflplayoffs game on Peacock was the most-streamed live event in U.S history — and we’re talking all about on our new episode of Who Won the Week! How did the game’s audience stack up against this weekend’s big linear broadcasts? What does it mean for the future of streaming sports? Can Peacock turn all these viewers into long-term subscribers? Tune in to watch EDO...

It’s awards season at Who Won the Week! With the #NFL regular season coming to a close, we took a look back at this season’s biggest brand winners to hand out EDO’s 2023 NFL Advertising Awards. On this week’s show, EDO Media Analyst Matt Ulrich and veteran journalist Michael Shields (Next in Media) hand out awards in categories such as Advertising MVP, Breakthrough Advertiser of the Year, and Ad o...

Who Won the Week makes its 2024 debut with a review of all the latest news at the intersection of sports media and TV #advertising — including Pop-Tarts’ big bowl week and the NFL’s massive Christmas ratings. On this week’s show, EDO Media Analyst Matt Ulrich and veteran journalist Michael Shields (Next in Media) break down why Kellanova Pop-Tarts’ sponsorship of a college football bowl game was a...

The results are in, and the first ever National Basketball Association (NBA) In-Season Tournament was a massive success for the league, its network partners, and the many brands who got in on the action. In the latest episode of “Who Won the Week?”, EDO Media Analyst Matt Ulrich and veteran journalist Michael Shields (Next in Media) dive deep into the data to break down the tournament’s big winner...

There was plenty of controversy at the end of Sunday afternoon’s Bills/Chiefs thriller, but the real winner might just be Burger King. In the latest episode of “Who Won the Week?”, our hosts explain how the fast-food giant perfectly executed its ad-sequencing gameplan to drive maximum consumer engagement during the contest’s tense final minutes. Speaking of driving, Media Analyst Matt Ulrich and v...

“Who Won the Week?” is back in action after a thrilling (and controversial!) weekend of college football championship games. In the latest episode of EDO’s weekly sports media and TV advertising roundup, EDO Media Analyst Matt Ulrich and veteran journalist Michael Shields (Next in Media) break down the weekend’s top ads and sound off on how the expansion of the College Football Playoff will impact...

"Who Won The Week is back in just time to help cure your turkey hangover. Finish up what’s left of your leftovers and hit play on our latest episode to hear EDO analyst Matt Ulrich and Next in Media’s Michael Shields recap a hotly anticipated NFL Thanksgiving Weekend. While NBC’s primetime game delivered the most-streamed primetime NFL Thanksgiving game ever with an average 1.6M viewers on Pe...