Luiz Cent
WHO We Hire
WHO We Hire is built on a simple premise: no great company gets built without great people. Luiz Cent talks with founders, CEOs, CTOs, CPOs, COOs, and executives at technology companies to unpack how they hire, where they've gotten it wrong, and what they've learned scaling teams from the ground up. Topics include hiring strategy, talent acquisition, team building, leadership, company culture, scaling startups, and building high-performance teams in SaaS and tech. If you're a founder, operator, executive, board member, or VC, this show is for you.
Where to listen?
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Episodes
The Truth About AI Agents and Why They Must Serve People with Michael Grinberg 07.07.2026 42:40
Michael Grinberg is the founder and CEO of the RevOps Shop, a specialized revenue operations firm helping B2B companies optimize their data and CRM infrastructure. Prior to building his own company, he worked his way up through HubSpot for over six years, gaining deep insights into fast-scaling organizations and global talent density. In this episode, he shares why traditional employee templating...
Why AI Sales Agents Will Never Replace Humans (The Accountability Problem) with Mark Schopmeyer 30.06.2026 44:36
Mark Schopmeyer is the co-founder and co-CEO of CaptivateIQ, a modern commission-management platform that scales incentives for revenue teams. Prior to building his own company, he led finance and strategy operations at BrightRoll and worked extensively in growth-equity technology investing. Under his executive leadership, the company has scaled to serve nearly 1,000 customers globally, including...
ScaleStack CEO: AI Raised the Bar! Here's What "No Slop" Hiring Looks Like with Elio Narciso 23.06.2026 42:03
Elio Narciso is the co-founder and CEO of ScaleStack, an AI-powered go-to-market infrastructure layer powering billions of data points for enterprise customers, and the host of the Revenue Engine Masters podcast. Before ScaleStack, he spent four years at AWS running their global startup program with front-row seats to hundreds of companies building revenue engines, became a certified Amazon Bar Ra...
Ex-SAP President Who Scaled SaaS to $2.5B: 3 Questions to Ask Before AI Replaces You 16.06.2026 41:57
Meg Bear is the former President of SAP SuccessFactors, where she led a global 4,000+ person business past $2.5B in revenue with double-digit YoY growth. Before SAP, she spent two decades building enterprise software at Oracle, and today she serves as a public board director, investor, and advisor to companies reinventing work with AI. In this episode, Meg reveals her frameworks for surviving the...
Why This Founder Prefers Hiring People Who've Never Used ChatGPT | Pablo Solare 02.06.2026 42:26
Pablo Solare is the founder and CEO of Sprightful, a tech-enabled solar company he's been running for 10 years with just 4 humans and what he calls "hundreds" of AI agents. He relocated his family from Miami to Santa Cruz to be closer to the AI revolution and has built a fully remote operation with contractor teams across South Florida and core team members in Portugal and Colombia....
VP Marketing Reveals Why He Only Hires People Smarter Than Himself 26.05.2026 38:16
Stephen Banbury is VP of Marketing at ClearlyRated and has spent 20+ years leading marketing teams at enterprise companies including McAfee, Symantec, and Reputation. He's scaled teams from small nimble groups to organizations of 25,000+ people, and currently runs a lean remote marketing operation that leverages agencies and AI to punch above its weight. In this episode, Stephen shares why he...
Why This CEO Removed All One-on-Ones From His Calendar 12.05.2026 42:00
Ryan Barry is the CEO of Appcues, a user engagement platform serving over 1,400 technology businesses worldwide. Before taking the helm at Appcues in March 2025, Ryan spent nearly 11 years at Zappi, co-authoring the best-selling book The Consumer Insights Revolution and scaling the company as President alongside founder Steve Phillips. In this episode, Ryan reveals the unconventional leadership fr...
She Supported 20+ CEO Transitions Why Your Best #2 Might Fail as #1 05.05.2026 34:58
Annmarie Neal has spent 20+ years as Chief Talent Officer at Cisco, First Data, and Hellman & Friedman where she achieved an 85% success rate across 20+ CEO transitions. Now as Chief People Officer at Zendesk, she's transforming a $2B company into an AI-first organization while activating over 1,000 leaders. In this episode, she reveals the hiring frameworks, referencing strategies, and leader...
12 Employees, Zero Turnover in 5 Years: The Leadership Switch That Changed Everything 28.04.2026 45:13
Juan Betancourt spent a decade placing C-suite executives at Fortune 500 companies through Korn Ferry and Heidrick & Struggles, then discovered everything he knew about hiring was wrong for startups. In this episode, the Humantelligence CEO reveals how he rebuilt his entire recruitment playbook after striking out on three marketing hires and four salespeople, and why giving "B and C playe...
After Coaching 1000+ Reps, He Knows Exactly Who AI Will Replace First 21.04.2026 43:33
Mor Assouline quit his first cold calling job within one hour, then avoided sales for three years. Today, as a 3X VP of Sales and founder of FDTC, he trains B2B SaaS reps to hit 50%+ demo close rates month over month. In this episode, Mor reveals how he identifies "born sellers" in interviews, why he scores coachability on a 1-3 scale, and the counterintuitive hiring approach that lets h...
How This CEO Cut New Hire Ramp Time From 90 Days to 14 Using AI with Travis Mariea 14.04.2026 34:51
Travis Mariea built Flxpoint into a powerhouse automation platform serving 300+ e-commerce businesses but the real unlock wasn't the tech. In this episode, he reveals how he slashed onboarding time from 90 days to 14 days using AI, why he starts every hire in Latin America first, and the "AI Sentiment Alert" system that catches at-risk customers before they churn. This is a mastercla...
How Full Transparency Created a Team Nobody Can Poach with Alina Vandenberghe 07.04.2026 30:39
Alina Vandenberghe sold her house with her husband to bootstrap Chili Piper in 2016 and built a culture so magnetic that recruiters offering double the salary can't poach her people. In this episode, the co-founder and co-CEO of the billion-dollar B2B meeting automation platform reveals how she identifies intrinsic motivation in interviews, why she reads body language over words, and the radic...
Why AI Hasn't Replaced A Single Person At His 3 Companies with Rand Fishkin 07.04.2026 41:56
Rand Fishkin built Moz into a $30M revenue company with 130 employees, then walked away after 17 years of board conflicts and a battle with depression. Today, as co-founder of SparkToro, he runs a profitable company with just three people, has already repaid his investors, and is building a video game studio on the side. In this episode, Rand reveals why he prioritizes liking his coworkers over hi...
The Interview Question That Makes Bad Candidates Disappear with Ryan Farley 07.04.2026 29:30
Ryan Farley scaled LawnStarter to over 3,000 cities, but his biggest challenge wasn't operations, it was talent. In this episode, Ryan reveals the "Who" methodology and Top grading frameworks that allowed him to hire senior executives with decades more experience than himself and build a high-performance culture. What You'll Learn: The "TORC" Interview Question: Why ask...
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