Who Invited Marketing?

Get inside the minds of top PMMs from top companies. This week, we have Xilian from Hubspot. We talk about PMM wins, challenges and getting a job at Hubspot. Let's dive deeper. Connect with me here - https://www.linkedin.com/in/priyanka630/Connect with Xilian here - https://www.linkedin.com/in/xiliansansoucy/#marketing #ai #hubspot #pmm

Prof. Anand Jaiswal is currently at IIM A teaching marketing. In this episode, we talk about AI, marketing basics, FAANG jobs and the future of marketing jobs. Find him on LinkedIn - https://www.linkedin.com/in/anand-kumar-jaiswal-535875165/#yt #ai #marketing #trending #mba

How to go from junior to senior PMM? Get a coach who gets you. Meet Hattie - she went from being a corporate CMO to building London's most respected product marketing coaching business, and in this episode, she's sharing her entire playbook. This isn't just another "follow your passion" story, I promise you this. 📌 What you'll learn✅ How to transition from corporate to...

Marketing needs to understand Product, well. In this episode, I chat with Aakash Gupta, one of the top voices in Product Management. Aakash built one of the most-loved newsletters in tech which is now in the top 10 newsletters on Substack. He unpacks his creative process, how he does deep dives, and the lessons he's learned from going solo. We also get into PMF, agile, roadmaps, messaging magi...

In this episode, we go behind the scenes with Nikhil Muralitharan, Senior Director of Marketing at Chargebee, as he shares hard-won lessons, crafting ICP-based campaigns, and building demand under tight constraints. B2B marketing is changing fast. 📌 What you'll learn✅ How to find ICP-fit buyers at a large scale✅ Why demand gen makes better PMM✅ Running a successful webinar✅ Building a gre...

In this episode, we sit down with Danielle, Product Marketing Manager at Zapier, to explore what it’s really like marketing a behind-the-scenes product used by millions but rarely talked about. 📌 What you'll learn ✅ Being a Generalist vs Niche-specific ✅ How Zapier thinks about its users and positioning ✅ The challenge of marketing automation without hype ✅ Wild use cases, ecosystem secre...

In today’s episode, we’re joined by Neil Miller, Director of Product Marketing at Kissflow, where he’s spent over ten years. With his deep experience in the B2B space, Neil gives us an inside look at how to handle the specific challenges that come with both SMBs and enterprise markets. 📌 What you'll learn ✅ Citizen development and the power of building your own tools ✅ Messaging strategies...

Mailchimp went from an email tool to a global marketing platform. But how did they pull off their go-to-market strategy at scale? In this episode, we break down the real tactics behind Mailchimp SMS's GTM success. Wade is the Principal PMM at Intuit Mailchimp and has been an integral part for seven years now. Before that, he was at Square. 📌 What you'll learn ✅ How Mailchimp evolved ✅ G...

Canva is doing some crazy things out there and not just for social media. We have grown up with this amazing company. What a brand. Loved the breakdown? Follow the page for more marketing stories.#marketing #saas #canva #trending

As a marketer and a PMM, asset creation is something you have to do. In this episode, we're joined by Alex Virden — one of PMA’s Top 100 Product Marketing Influencers, a vintage glass dealer, and a strong voice on how product marketing should be done. I ask Alex questions on GTM strategy, last-minute GTM fails, mistakes in product and more.  📌 What you'll learn ✅ Why product marketers need to st...

Emma Stratton is a well-known messaging expert for b2b brands. Her book, Make it Punchy is a Bestseller. Having coached more than 2000 marketers, Emma knows that how we communicate our product, is everything. April Dunford, the Queen of Positioning, loves her too! We have a lot to learn from her. 📌 What you'll learn ✅ Emma early career ✅ What's the hardest part about writing a book? ✅...

If you are a marketer stuck in KPIs without bringing actual revenue, you are doing it wrong. My second guest, Julien, is Chief Marketing Officer at Cordial. He has led marketing in orgs like Gong, Salesforce and Talend. Julien is also a mentor at the PMA. In this episode Julien shares how marketers should think about revenue, GTM frameworks he follows as a CMO, and so much more. 📌 What you'll lea...

What makes a landing page convert? Landing page expert Tas Bober breaks down the essentials—copy, design, and structure—to help you turn visitors into customers. Tas is incredible at what she does. She has worked on 400+ websites. We cover: The biggest landing page mistakes What actually drives conversions How to do A/B testing the right way Quick wins you can implement today ...Or, use this to ge...