Gareth Everson

Whiteboard Wednesdays

Business EN ↓ 3 episodes

Most small business owners know when something isn't working. Leads aren't converting, the pipeline's thin, or clients come but money doesn't stack up. Whiteboard Wednesdays is a short, practical series by Gareth Everson - author of LEMONADE Plan - turning what's holding your business back into clear frameworks you can act on now. Lead generation, sales conversion, pipeline, automations, and systems. No filler. Just the map. If you're a small business owner who's tired of vague advice and wants something you can actually use, this is for you. Join live on Wednesdays: live.askgareth.com

Author

Gareth Everson

Episodes

Why Good Leads Go Cold | Small Business Sales Automation 04.06.2026 27:56

Sales automation for small business: how to build the follow-up system that keeps leads warm through every stage of the buying cycle, converts more quotes, and wins back deals that go quiet. This episode covers the complete CRM automation framework for businesses that sell through conversations — from prospect nurture sequences to quote follow-up automation to pre-meeting preparation. You'll l...

How a Sales Pipeline Works (Even If You Hate Sales) 21.05.2026 25:12

If you sell through conversations - not clicks - your sales pipeline is probably costing you deals you don't even know you've lost. In this episode of Whiteboard Wednesdays, we fix that. I'll show you the five-stage pipeline structure that actually captures and closes deals, the language of sales most business owners get wrong, and how to know exactly where every deal stands at any mom...

Why You Have Leads But No Sales (Or Sales But No Leads) | The Profit Map 14.05.2026 11:32

Most small businesses aren't failing at sales or marketing. They're stuck in the wrong zone - and they don't know which one. In this episode, I introduce The Profit Map: a simple 2x2 framework that shows exactly where your business is leaking profit. Whether you're drowning in leads you can't convert, or closing well but starved of conversations, both problems share the same ro...