Whistle to Work Podcast

Unlock the secrets to building a successful portfolio career with Ben Legg, the founder of The Portfolio Collective, as he recounts his extraordinary journey from the British Army and Google to guiding over 16,000 independent professionals worldwide. Hear his candid advice on overcoming the biggest challenges of the independent work world—complication and loneliness—and learn the exact strategies...

Join hosts Zed and Mike as they sit down with Alex Meisl—entrepreneur, connector, and digital transformation pioneer. As the co-founder of greyhairworks! , Alex shares his journey from a large corporate environment to running multiple ventures globally. Discover the simple, yet powerful, concept behind greyhairworks and its sister consultancy, Grace and Co: connecting corporates searching for genu...

In this episode of "Whistle To Work," hosts Zed and Mike interview Shalini Khemka CBE, Founder and CEO of E2Exchange. Shalini shares the journey of building E2E into one of the UK's most dynamic entrepreneurial ecosystems, supporting over 24,000 SMEs and enabling £230 billion in economic impact. The conversation covers her transition from a corporate career in banking and private eq...

Andrew B Morris, serial investor and dynamic coach, shares his inspiring journey from transforming his family's Business Design Centre to his current "Hub and Spoke" portfolio model, which centers on his Scale London platform for entrepreneurs. He discusses the innate nature of entrepreneurship, the power of ownership, the value of charging a fee, and the importance of focus and emp...

In this episode, we speak to Mike Richardson, Agility expert. Are you considering transitioning from corporate life, or are you an existing fractional executive or entrepreneur seeking valuable, light-hearted content to build a successful portfolio career? Join hosts Zed and Mike on Whistle to Work for a real treat as they welcome veteran Mike Richardson, a pioneer and veteran of portfolio careers...

In this episode we discuss value proposition design, how it can be done effectively and ultimately getting you clients. We share with you our experience of why you need to "keep searching to find the truth" and "don't skip the hard yards". Time Stamp: [02:00] The tip of your spear resolves the problem in hand [06:00] Being clear about value proposition for your target mark...

In this episode we discuss target markets, who do we serve and the persona. How you prepare the tip of the spear to reach your target audience. Time Stamp: [03:00] Low hanging fruits to get to a paid market [07:40]  How to make yourself easy to "buy" [11:00] Iterating and solving problems for target market [14:00] Shaping your value proposition for target market [16:00] Plan but expect t...

In this episode we discuss how to identify your target market as you start your portfolio career. We look at how your passion, purpose, values impact your selection of clients. We explore the importance of joining networks to help you connect. Time Stamp: [04:50] How your lifestyle and passion affects your business decision [10:20]  Narratives and stories that are grounded in your purpose and valu...

In this episode, we’ll be talking about how to show up in your portfolio career. Zed and Mike explore how to identify your passionate purpose, clarify your business hypothesis, and use both to shape a model of work that’s purpose-driven, market-ready, and authentic. Whether you're transitioning from a corporate role or already navigating portfolio life, this episode will guide you to organize...

In this series we will be talking about Showing Up For Your Portfolio Career. We talk about the recalibration process as you transition into a portfolio career. We explore the initial considerations required. We look at why its important to think about your portfolio career as a business and how to go about doing it. Whistle To Work Podcast is hosted by Mike Anderson and Zed Vakil. Timestamp: [1:4...